Episode 18

Unlocking LinkedIn's Potential with Julie Livingston: Leadership and Marketing Insights

Today's episode, is a particularly steamy cup of knowledge, as we dive into the shifting dynamics of LinkedIn with PR maven and storytelling aficionado, Julie Livingston. Expect to learn how to brew a more authentic personal brand, enrich your professional aroma with regular and engaging content, and why swapping hard sales for genuine connection could be your best strategy yet. We'll also talk about LinkedIn’s evolving features, including AI enhancements, and the platform’s impact on executive visibility and PR strategies in 2024. So grab your favorite mug – be it coffee or, like Julie's preference, a soothing jasmine tea – and let’s unravel the threads of effective LinkedIn marketing together. Don't forget to hit subscribe to stay updated with Digital Coffee Marketing Brew's latest episodes. Let’s get this conversation brewing!

3 Fun Facts

1. Julie Livingston prefers jasmine tea over coffee, despite the podcast's title, "Digital Coffee: Marketing Brew."

2. LinkedIn introduced a podcasting-like feature in 2023, known as LinkedIn audio, providing a new avenue for casual audio content on the platform.

3. A unique collaboration between LinkedIn and Canva was formed, enabling users to publish directly on LinkedIn from the Canva platform.

Timestamps:

00:00 Experienced PR professional with diverse expertise.

05:32 LinkedIn becoming essential for showcasing credibility, expertise.

08:11 Develop content pillars based on personal values. Position yourself as human and vulnerable. Share real stories to engage audience.

10:16 Engage readers with call to action in posts.

13:21 LinkedIn is about building relationships, not selling.

16:41 LinkedIn: crucial for reputation and message control.

22:28 Develop internal communication policy for employee recognition.

24:43 Establish solid communications strategy with mix platforms.

29:36 LinkedIn partners with Canva for publishing; essential PR tool for executive visibility.

30:44 LinkedIn favors short, edited video and audio.

33:43 Subscribe, review, stay safe, join next month.

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!


👕 Check out our mech: www.digitalcafe.store


🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!

Transcript
Brett Deister:

Mm.

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That's good.

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And welcome to a new episode of

Digital Coffee Marketing Brew,

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and I'm your host, Brett Deser.

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But this week we're gonna be talking

about, oh many different things.

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LinkedIn, quiet, quitting,

which is a phenomenon I think

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that almost went away, but it.

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Come back a little bit because

it's:

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Why not?

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And just PR and LinkedIn in general,

but just like the co-mingling of it and

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how to do better at it too, because we

all don't like those annoying messages

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about people trying to sell us stuff.

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And so let's help you do better

messaging through LinkedIn.

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But with me, I have Julie

Livingston with me, and she is.

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A leader and she helps companies stay

highly competitive in a credit market.

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She does counseling for c-suite leaders,

companies, brands, on their marketing,

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public relations, and LinkedIn strategy.

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So welcome to the show, Julie.

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Julie Livingston: Great to be here, Brett.

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Thanks for having me.

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Brett Deister: You're welcome.

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And the first question is to all my

guests is are you a coffee or tea drinker?

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Julie Livingston: I'm

actually a tea drinker.

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I got my tea right here.

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I'm drinking jasmine tea today.

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But I do like certain kinds of coffee.

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I would say like iced coffee is good

with lots of milk for me, but I wouldn't,

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I'm not a coffee drinker in general.

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Brett Deister: So you've kinda like the

colder side of the coffee drinks the

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less acidic 'cause they usually are less

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Julie Livingston: acidic.

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Yeah.

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Yeah.

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And I, I'm such a tea drinker that

I usually travel with tea bags in

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my handbag because I don't know,

people in my life don't seem to

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have tea in their cabinets for me.

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Brett Deister: That's fair.

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So you just like specifically

Jasmine or do you

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Julie Livingston: do green?

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No, I like all kinds of tea.

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But today I am going with Jasmine,

which is the type of black tea.

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'cause I wanted that caffeine boost.

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Brett Deister: That's fair.

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And I gave a brief

summary of your expertise.

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Can you give our listeners a

little bit more about what you do?

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Julie Livingston: Sure I've been

in public relations for more than

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three decades and doing everything

you would expect from a traditional

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public relations agency perspective.

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Getting my clients mentioned and

featured in the news outlets that matter

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to them as subject matter experts,

guiding leaders on how to speak to the

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media, how to work a press interview to

their advantage, had a also providing.

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Strategic Communications Council, just

generally to companies, whether I've been

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on the inside in a corporate full-time

job or as a consultant in my own business.

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And that includes, helping companies to

figure out the best way to engage with

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their target audiences, whether that's

employees, the board of directors.

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Investors and the media as well as

other niche groups that are, have now

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been becoming more and more important.

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So I've done all of that and I've also

served as a national media spokesperson.

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I've done a lot of on-camera work,

and more recently, in the last

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few years, I started developing

my expertise on LinkedIn.

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I bring to it a very different

background because I'm not just.

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As a social media expert, I'm a

publicist, so I really know how to

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help companies and let professionals to

leverage their expertise on the platform

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to, to develop thought leadership,

which really helps them to stand out

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in their industry and to position

their company's competitive advantage.

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To tell their story.

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That's what I'm an expert at.

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Brett Deister: Gotcha.

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And then so LinkedIn.

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LinkedIn has, for the most part,

in the beginning of its lifecycle,

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been, is basically an online resume.

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People signed up, they put their resume

on, and then they left for a while

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and it, they didn't really care about

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Julie Livingston: it.

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But yeah, you're right it has been, but

it's really changed and a lot, there

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are more than 600 million LinkedIn users

from 200 countries around the world.

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So if you're not on LinkedIn,

you're really missing the boat

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if you're in business today.

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And, it's, it used to be a resume,

more of a cv, but now really LinkedIn

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is a storytelling platform and you

should really build your profile,

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build it out more as a landing page

one that really tells your story.

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With more descriptive language that

real, tell your story and what makes

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you uniquely you, that's how you should

use it so that when people look at your

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profile, they get a sense of who you

are as a human being and why they should

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wanna connect with you or reach out

to you for an opportunity, et cetera.

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Brett Deister: Gotcha.

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And so how can you help

CEOs actually stand out?

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Because I know it's for everybody,

but CEOs seem to be more important

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about this, and I feel like a lot

of them just sleep on it because

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no one really talks about LinkedIn.

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Like it's like the cool new thing.

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It's always TikTok or X slash Twitter

or Instagram, but LinkedIn's kinda like

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in the background of we're cool ish.

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Julie Livingston: I think it's changing.

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I think that LinkedIn is

actually becoming the most.

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It is already, it is the tool for

which CEOs, leaders and managers,

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really to any level that you are in

your career must be visible on it in

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order to to showcase their credibility

and their value in business today.

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For CEOs and other senior

leaders, it is absolutely pivotal.

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And I'll tell you why.

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Because people who wanna do

business with companies, they

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have a lot of choices today.

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But if you have a LinkedIn profile

that's really built out and that really

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tells your story and a lot about your

personality, really showcases who you

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are and photos, video articles certainly

through the posts that you, the content

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that you put out there, that could be

the reason why they want to connect.

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That could be the reason why they become

your next client or strategic partner

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or why a journalist, journalists are

increasingly surfing LinkedIn for subject

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matter experts for their articles and and

television or radio shows or podcasts.

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By positioning yourself as the expert

in a particular subject, you are

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really setting yourself up to win and

to stand out above your competitors.

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Brett Deister: And so how do you

humanize yourself on LinkedIn?

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Because I feel like we're

trying to do this perfect.

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Like I'm a great thought leader,

I'm a great professional, whatever,

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but people don't really want.

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Just like perfection.

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They want

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Julie Livingston: No, not at all.

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You're absolutely right, Brett.

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In fact.

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When I, so I develop, I work with

companies and executives, and I

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develop their LinkedIn content

strategy, and then I ghost write

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their content in their voice.

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So it sounds authentic.

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And I think authentic is the word here

that, when you compose your content

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first of all, you have to pick, you

have to know what your personal brand

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values are, what are the things that

you stand for, the non-negotiables.

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So for me, for example, it's ingenuity.

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And resourcefulness.

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So everything I.

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Has to communicate that in some way.

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So once you know your personal core

values, those basic things, you can

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develop content pillars, that those

are the themes that you are going to

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return to in every post consistently.

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'cause you need that repetitive repetition

factor so that people get it and they

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identify you with certain topics.

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That's, those are the things that I write

about consistently and what I'm known for.

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And that gives people a hint at

my humanity and my personality.

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But in your content, position

yourself as human and as vulnerable.

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There's no reason why

you can't share stories.

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And I think sharing real stories,

things that actually happen to you

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in your day-to-Day business life.

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That have.

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Interest for other people, how

did you approach a problem?

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Now, I don't, wouldn't expect any

leader and you shouldn't, share

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private or proprietary information,

but you can capture a story from a

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hundred thousand foot view, right?

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And have general things that.

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Really show what kind of leader

you are, how you approached

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an issue or a work challenge.

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How you brought your team together during

the pandemic Show your vulnerability.

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And that really is a

wonderful engagement tool.

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It draws people toward

you, it draws people in.

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People then want, you are

prompted to share their own

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stories and and respond to you.

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And so I do think that showing your

vulnerability as a professional is

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really a critical factor in, gaining

traction on LinkedIn is certainly

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one of the most important things.

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And the other thing is having a call to

action message at the end of every post.

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This sounds so basic, but I can't

tell you how many executives I work

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with when I first start with them

and I look at their history of posts.

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They have nothing in there

that really engages the reader.

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So what do I mean by a call to action?

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You have your content and then at the

end of the Post you add a question

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to prompt the reader to respond

or comment or share your post.

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So example, for example, if I was writing

about best tips for CEOs to stand out

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on LinkedIn, I would close that post

with, how often do you post on LinkedIn?

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How do you, how have you raised

your executive presence on LinkedIn?

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So that will get people to think,

oh, maybe I'm not really posting

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enough on LinkedIn, or, let me share,

I wanna share, I'm posting twice a

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week on LinkedIn and I'm getting some

traction and here's why I think I am.

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It really, it's so

simple, but often missed.

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Brett Deister: There's another

avenue of this 'cause LinkedIn,

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like for power users or like normal

users, it's like once a month.

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Posting or publishing things,

which is interesting because

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most social medias are like no.

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It's like once a day you

have to post once a day.

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I don't know.

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Julie Livingston: I'm not sure where

that comes from, but that's not enough.

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Once a month is not enough.

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You have to really be post to get the vis.

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To get visibility, you have to

post at a minimum once a week.

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And I, when I work with clients,

usually it's two to three times a week.

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On consecutive days with one of those

days being a Wednesday, which is the

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most highly trafficked platform day

of the week on LinkedIn during the

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golden hour, which is between eight

and 10, 10 30 in your time zone.

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Brett Deister: I think.

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It wasn't like you're posting regularly.

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I think that they said like their

actual normal users or normal cadence

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is about once a month because people

haven't really caught on to it quite

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Julie Livingston: yet.

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Yeah.

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Yeah.

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No that's really, that

will not get you much.

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Yeah.

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And

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Brett Deister: I think for business

podcasts it's Wednesdays too are the

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Golden Hour for business podcast.

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So it coincides with, there you go.

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Yeah.

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But for pros, how do they avoid

annoying people on LinkedIn?

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Because I get a lot of those

messages where I'm like.

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I think the biggest one is LinkedIn

promoters trying to get me to get

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their services to artificially

inflate my downloads because that's

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the easiest way of doing things.

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And I get a ton of those and I always

just, once I see it in their little

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like bio title, I go, Nope nope.

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Or it's Hey, I wanna be your friend.

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And all of a sudden they sell to me

and I'm like, I, that's not what I'm,

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why I wanted to connect with you.

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Like I get that you're trying

to run your business, but.

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There is a timeframe on

like when you should sell to

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people and it's not the second

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Julie Livingston: message.

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I think those individuals and companies

are really missing how to use LinkedIn.

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LinkedIn is a relationship building

platform, and so if you're using the

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InMails, which are the internal in

emails that you can send on LinkedIn,

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you need to first connect with a person.

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And give them a reason to trust

you if you come out of the gate.

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I get those messages too, and

I just delete them because.

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I don't know this person very well.

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If I am a connection of theirs, they,

I don't know, very often the email

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will say something like, oh, I see

you, don't you need a new truck?

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Why would I need a new truck?

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They obviously don't know

anything about my business.

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It's just not, it's not really how you

form a connection and a relationship.

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I usually help clients to build their

following and their connections by

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reaching out first to people who are

second degree connections so that

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there's already a mutual contact

which adds to the trust factor.

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So if I reached out to one of your

contacts, Brett and said, I'd love to be a

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connection of yours and explore synergies.

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I'm gonna say we share a mutual,

we share mutual connections.

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I'd love to connect to explore Syner

synergies with you on LinkedIn.

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They're more apt to accept my invitation

because you're all also a connection.

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Brett Deister: And it seems like

LinkedIn is more about soft selling

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and not hard selling, and I think

people like misconstrued that.

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For me, it's like soft selling is showing

your expertise and then maybe people will

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want to eventually use your services.

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Instead of saying, I got services,

let's take a phone call and figure

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out if my services work for you.

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And I'm like, I, that's, I

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Julie Livingston: didn't

even ask for that.

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That's not, they're not,

they're misusing the platform.

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That's not what it's for.

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It's really for.

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Connecting and building your network

based on trust and relationships.

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Brett Deister: Got you.

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And then do you think businesses are

sleeping on LinkedIn business pages?

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Because I feel like for a while

LinkedIn didn't really focus in

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on it and now they're trying to

refocus and get a little bit more,

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I guess businesses trying to do it.

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I think they're testing out

like the e-commerce side of it.

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I think that was one of 'em that I saw.

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So do you think businesses should like

really look back into business pages and

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making sure they're posting and doing

everything they can to optimize it?

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Julie Livingston: People in general wanna

connect with other people on LinkedIn.

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Again, it's that whole

relationship building thing.

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But you should have a company page, and

this could be more of a landing page

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for company announcements important

company news, things like that.

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But I would focus on your

personal page for sure.

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And

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Brett Deister: then.

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What does PR have to do with LinkedIn?

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Because it seems like that's

more of like a digital marketing,

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social media type of thing, so how,

where's that connection between the

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Julie Livingston: two?

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Public relations is an image

or reputation building tool

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under the marketing umbrella.

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I.

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And LinkedIn is a prime platform to

build your reputation on, to build

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your credibility your pos, your

industry position and stature to

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promote your competitive advantage.

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And really express who you are.

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So it is re it is absolutely

a public relations platform.

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It often goes misused or

underutilized as such, but it, I

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think it's one of the most important

public relations platforms today.

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And you can control the message.

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That's the nice thing.

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When you do an interview with a reporter,

you're taking a bit of a risk because

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even though you can provide them with

information and you could give them

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statements about what you want the

story to say, they will ultimately, I.

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They ultimately write the story

from their perspective, and

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they can say whatever they want.

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But on LinkedIn, this is more of an

owned media platform where you can

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control the message that you put out.

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So it's a wonderful tool for building

your reputation and a PR using pr.

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You can publish articles on LinkedIn.

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I just did that for a client the other

day because she had a longer piece

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that wasn't really suited to be a post.

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But thought that it was an article.

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We've done newsletters which is also

another wonderful engagement tool

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and a great way to showcase your

expertise and build an audience.

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Brett Deister: Gotcha.

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That's my next question.

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Julie Livingston: It's great for thought

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Brett Deister: leadership.

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Yeah, that was be my next question.

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How do they do that thought leadership?

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Because recently I've seen that they,

LinkedIn has these questions for like

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podcasts or something and you can answer

them through their own like thing.

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They have like random questions

or like, how do you get guests on

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podcasts or anything like that.

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I've seen that.

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Actually popping up everywhere.

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So would that be another avenue for that?

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Because they said if you'd answer

three of 'em, you could potentially

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get Top Voice or something

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Julie Livingston: like that.

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So so not Top voice.

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Not Top voice.

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Top Voice is really a

very specialized category.

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I have one client that just

graduated to Top Voice, which is

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amazing 'cause you really get to.

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Amp you get amplification

features from LinkedIn.

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But this is somebody who has almost

20,000 followers on the platform.

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However, LinkedIn recently introduced

their collaborative articles.

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I think that's what you're referring to.

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And these are, these are generated

by artificial intelligence.

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They're AI generated and they.

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Provide you with an opportunity

to contribute to articles

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on an area of expertise.

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So you might get a request to

contribute and I recommend doing that.

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It's a good way to start building

your presence on the platform.

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And, if you write three or

four sentences that's plenty.

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And.

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Then if you contribute, I think

it's at least three times, you can

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get a badge of a top contributor

which is certainly worthwhile.

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It's definitely a feather in your cap.

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So I recommend that as a way to start

building your presence participating

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in the collaborative articles and also

co commenting on other people's posts,

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including people you want to get to

know, because that's how you start

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the relationship building process.

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Brett Deister: Got you.

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And then moving on to the quiet quitting

phenomenon, which popped up, I think

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it was the Pandemic 'cause weird

things happened in the pandemic, but

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I think it really popped up there.

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And so how do companies still

attract and retain that talent?

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Because if people are like, you know what?

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I don't like this job anymore.

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I'm not treated very well from

their perspective, may or may not

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be true, but from their perspective,

they may not be treated well.

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How do you retain that and keep your

employees motivated in this hybrid?

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Remote and sometimes

in office environment.

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Julie Livingston: I think one of

the things that, that leaders and

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managers can do on LinkedIn is to

talk a lot about company culture

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about their company culture.

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And this is a really important

talent attraction tool.

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'cause the more you talk about

company culture, you show videos

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photos, illustrating that.

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People are gonna be drawn to your company

and they're gonna wanna work for you.

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The quiet quitting phenomenon

I guess is still happening.

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I'm not sure, but I.

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I think that the more you use the

platform to give shout outs to your team

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members, to make them feel that sense

of belonging and sense of community.

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I do that currently for a client

and we've, over time, we've gotten

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people from across the organization,

which is a Fortune 500 company.

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They're talking to each other on her feed.

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That is fantastic.

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PE when people feel part of a team.

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That can help prevent quiet quitting.

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So talking about culture in a positive

way, showing how it works in your

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organization and presenting yourself

as a leader who really cares about

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their staff and how they care.

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Showing how they care.

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These are all attraction

and talent retention tools.

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Brett Deister: Gotcha.

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And would that.

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For the quiet, quitting, or just making

employees feel like they're welcome.

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Would that include like a more

robust internal communication

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process of, like you said, videos,

newsletters, like pictures of

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people having fun and hanging out or

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Julie Livingston: I think you need to come

up, the company needs to come up with a

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:

an internal communications policy, which

many have and how they, think about.

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Think deeply about how they communicate

with their employees and team members.

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And you may not use all of those things,

but you might use some of those elements

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:

in developing, a sense of community

and belonging within an organization.

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:

Absolutely.

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And giving people a chance to contribute

because everybody wants to feel that

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:

they matter to an organization they

wanna make, they wanna be heard, they

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:

wanna be seen and heard, and they want

to be able to contribute their ideas.

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:

In an internal communication program

that might include, providing

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:

employees with a chance to brainstorm

or be win an award for coming up

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:

with a new way to do something.

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You could do some of that on LinkedIn

where you're inviting people to comment

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:

and express their perspectives on a

particular topic and even share photos.

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:

I've done things where there are

company promotions and we've shared

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photos of teams, doing team building

exercises and having celebrations

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:

and doing really fun things that

help the, their local communities.

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:

And that's a wonderful team building.

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:

Communication tool as well.

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:

Brett Deister: And it could also

help build trust among stakeholders.

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Yes.

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Key does stakeholders, it does because you

have your employees, but you also have the

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public or your customers, and you might

have actual investors if you're a public

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:

trade company or if you're a startup.

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:

So is that part of the process of.

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:

Building trust or keep or maintaining the

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Julie Livingston: trust

with your Absolutely.

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:

Absolutely.

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:

Transparency is so important in

employee com communication today.

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:

People who work for you

wanna know what's going on.

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:

They wanna know that they

matter to the organization.

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:

Brett Deister: Which leads me to how

do you control that brand narrative?

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:

We have a certain type of control,

but sometimes it's beyond our control.

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:

But how do we maintain it?

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:

The as much control as we

can on that brand narrative.

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:

Julie Livingston: Having a solid

communications strategy in place at

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:

the onset, and then custom, having

sub plans for internal communication,

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:

external communication, media outreach

is really, those are your guideposts

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:

that you set up for the year.

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:

And then you could, you can

identify those platforms.

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:

A mix of platforms, I should say.

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:

So it's if you use the peso

model, which is, paid media.

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:

There might be, you might

wanna pay for some social media

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:

advertising or advertorial articles

in key business publications.

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:

So you have paid, you have earned

media that those are the articles

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:

where you might be mentioned in were.

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:

A journalist is writing about you or

including you as an information source.

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:

Shared media, right?

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:

'cause you want the, one of the

great things about digital media

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:

is to get, if you could get

people to share your content, that

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:

builds tremendous brand momentum.

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:

And then using your owned media platforms,

these are the platforms that a company

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:

has total control over where they.

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:

Can fully control their brand

narrative, including their

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:

intranet communications platform.

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:

Any inter internal newsletters that they

publish, or video series, lecture series.

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:

I.

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:

Learning programs, professional

development, these are

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:

all owned media platforms.

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:

And I would say LinkedIn as

well, because you can control

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:

what you put out on LinkedIn.

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:

You can control how people

respond to it, but you can

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:

control what you put out there.

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:

Brett Deister: And who are the best

brand ambassadors for your company?

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:

Julie Livingston: It really

depends on the company.

437

:

Typically, the top brand ambassador

is is the CEO or president.

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:

However, that person may ha may not.

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:

It depends if they're a people

person, it how well they communicate

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:

publicly, and some people are better.

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:

In writing, they come across better

in writing than actually, doing a

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:

media interview or giving a speech.

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:

Also there might be other subject

matter experts within the organization

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:

who are also excellent ambassadors

for different things, so they

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:

may have particular specialty.

446

:

Expertise that are right for a particular

program or event or news article.

447

:

But the CEO or president really does

assume most of the responsibility

448

:

because they are the face of that

organization and they are the ones that

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:

are over overseeing company policies

and the positioning of the organization.

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:

And they really have to, they should be.

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:

They should be cultivating

their public presence and their

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:

executive visibility at all times.

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:

Brett Deister: Gotcha.

454

:

And then where do you see just the

future of PR and LinkedIn in:

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:

Where do you see it all going?

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:

Because we've seen like a bigger

increase in people actually

457

:

using LinkedIn as you said.

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:

But what do you see in 2024?

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:

We're gonna see even

more of that on there.

460

:

We're gonna see people posting videos

using more of the newsletter feature,

461

:

using more of the top contributor

feature with the AI type of questions.

462

:

What do you see with all

463

:

Julie Livingston: that?

464

:

I think that, in 2024.

465

:

LinkedIn is poised to make a lot,

they're always making changes.

466

:

There'll be a lot coming down the

pike in:

467

:

artificial intelligence, AI tools.

468

:

So the collaborative articles are

just the beginning of that, but they,

469

:

I know that they're working on some

new features coming down the pike.

470

:

I think that.

471

:

Video is a amazing on LinkedIn,

it really gets a lot of traction.

472

:

And it doesn't have to be a Hollywood

production, video using your iPhone

473

:

is, it can be just as powerful

in getting your story across.

474

:

So I think they are going to come

up with other graphic tools that

475

:

you can use to enhance your posts.

476

:

They have unfortunately removed

the profile video feature, which I

477

:

had been using, and now it's gone.

478

:

It's gonna be gone forever,

which is a real kind of a bummer.

479

:

But they are also now working, they

have an agreement with Canva so

480

:

that you can actually publish on

LinkedIn, on your LinkedIn profile.

481

:

From the Canva platform.

482

:

So I think that says a lot, and I'm

sure that's only going to increase

483

:

in terms of the tools that you'll be

able, the graphic tools that you'll

484

:

be able to use from Canva to LinkedIn.

485

:

I have been using the newsletter.

486

:

Tool for a while and it really has

helped me to build my following

487

:

and my audience and establish

my credibility and my knowledge.

488

:

So I think that will continue.

489

:

LinkedIn articles are also

a very good tool for that.

490

:

And so I think that the platform

will continue to be a vital PR tool

491

:

for raising executive visibility.

492

:

It's just that the, some of the elements

will continue to change and be refined.

493

:

And they're always experimenting

with a lot of new things.

494

:

I.

495

:

Brett Deister: Yeah, I just wish they

actually made it more, the videos

496

:

longer than a 15 minute timeframe.

497

:

That's what gives

498

:

Julie Livingston: me I don't know how

long people, I think that people may

499

:

not be sitting on LinkedIn that long

to watch that kind of a lengthy piece.

500

:

But certainly you could have short video

content and there's nothing wrong with.

501

:

Slicing and dicing your video content

to get micro content and I think

502

:

that micro content will continue

to reign Supreme on LinkedIn.

503

:

But there are, there are, I do actually,

one of the new features of LinkedIn is

504

:

LinkedIn audio, and I use LinkedIn live

to do my live broadcast every week,

505

:

which is called PR Patter, and it's on

Wednesday mornings and Eastern Time zone.

506

:

And I love LinkedIn live.

507

:

It's been great.

508

:

And I can edit that content and

create micro content out of it.

509

:

So there are a lot of.

510

:

Benefits to it and LinkedIn Audio

was just introduced this past

511

:

year in 2023, and that is like a

podcasting feature that is only audio.

512

:

So it's more of a casual kind of tool.

513

:

You could do something on the fly or maybe

you have an event or a panel discussion.

514

:

Where it's just that, and there is no,

no imagery, but you, it allows people

515

:

to participate from wherever they are.

516

:

And I've done, I've

participated in a lot of those.

517

:

Brett Deister: It's interesting because

the latest podcast stats that I looked

518

:

at this week said that audio podcasts

are good for the morning, but video

519

:

podcasts are good for the nighttime.

520

:

So people will actually watch

either Joe Rogan doesn't.

521

:

Extremely long podcasts or anything

like that for large periods of time.

522

:

So I think they should actually look

into that because yeah, you're right

523

:

it, I think during the day it's not

gonna do very well, but at nighttime

524

:

it actually could do very well.

525

:

'cause people have time to sit down.

526

:

Yeah.

527

:

But where can people find you online?

528

:

Julie Livingston: Guess what?

529

:

They could find me on LinkedIn.

530

:

Julie Livingston want leverage

communications and they could also visit

531

:

my website, which is want leverage.com.

532

:

And you can then download my

free tip sheet, how to make

533

:

your CEO stand out on LinkedIn.

534

:

Also, you could watch my PR

Patter podcast on Spotify.

535

:

You could watch it on LinkedIn

or YouTube, and you could listen.

536

:

I meant you could listen to

the audio podcast on Spotify.

537

:

Brett Deister: All right, any

final thoughts for listeners?

538

:

Julie Livingston: Get out

there on the platform.

539

:

Don't forget about LinkedIn as one

of your primary marketing tools and

540

:

increase your executive visibility.

541

:

Update your profile so that it really

gives insights into your personality

542

:

and how you lead and what you do.

543

:

Brett Deister: Thank you Julie for joining

P Digital Coffee Marketing Brew, and

544

:

sharing your knowledge on PR and LinkedIn.

545

:

Julie Livingston: Pleasure.

546

:

Thanks for having me,

547

:

Brett Deister: and

thank you for listening.

548

:

As always, please subscribed to

Digital Coffee Marketing, brew Out

549

:

all your favorite podcasting apps.

550

:

The Five Star Review really does help.

551

:

And join me next month as I talk to

you, another great thought leader

552

:

in the PR marketing industry.

553

:

Alright guys, stay safe, get to

understand LinkedIn and using it a

554

:

lot more and see you next month later.

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