AI and the Future of Content Creation with Nico Lagan

Brett Deister: 00:00:13

Mm, that's good.

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And welcome to a new episode of Digital

Coffee Marketing Brew, and I'm your host.

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Brett Deister, and this week we're

gonna be talking about just sales,

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engineering, sales in general.

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Also neurolinguistic performing

tech psychology, but it's mostly

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just sales and that type of actual

thing we're gonna be talking about.

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But it's gonna be interesting with my

guest, Nico here, and he is an engineer,

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sales engineer in the telecommunications

sector for over a decade.

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He also is effective communicator

and understanding about human

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behavior is a subject matter.

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So Nico has a cornerstone

in the sales approach.

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He quickly learned to LE by

leveraging his techniques and

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establishing rapport with his client.

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So open the show, Nico.

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Nico Lagan: Hey, what's going on?

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Thanks for having me.

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Brett Deister: Thank you.

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And the first question I ask all my guests

is, are you a coffee or a tea drinker?

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I.

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Nico Lagan: Absolutely coffee, but

I do drink, like I'm drinking tea as

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we speak, but I'm a coffee addict.

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Brett Deister: Gotcha.

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And then I gave a brief

summary of your expertise.

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Can you give your listeners a

little bit more about what you do?

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Nico Lagan: Absolutely.

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So by trade, I used to be a sales

engineer for more than a decade,

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so about 12 years high in sales,

telecommunications, and I used to sell

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to government and big corporations.

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About 13 months ago, I left my corporate

job starting my company where I have,

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basically, I am a digital marketing

agency, so we, I help content creators

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from podcaster coach, business owner,

e-commerce, brick and mortar owners on how

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to create better content on the firsthand.

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I help them with.

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The sales technique that I've

learned over the years, so psychology

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and lp, how to create rapport.

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And on the other side, I also integrate

AI into their content creation workflow.

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So we figure out what's the end result,

what do they want, what's the goal

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that they have over the next year?

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And then we build a strategy around this.

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We create better content.

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More content, better quality content,

and we integrate AI in order to be

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able to streamline, because AI has

great tools to speed up the process,

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like brainstorming, content creation.

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So there's a lot of tools that

you can use depending on the

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content that you're creating.

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But yeah, that's that's what I do.

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Brett Deister: Gotcha.

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And then, how has artificial

intelligence transformed that?

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Because we've all seen it, we've all

tried to figure it out, but how has it

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really transformed the content creators

plus the content side of everything?

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I.

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Nico Lagan: So first and

foremost, I'm a content creator.

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I've been creating content for years.

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I generate probably five to 10

million views a month on my content.

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So this is, I do this full time.

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I post six, seven times, eight

times a day on multiple platform,

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on all platforms, basically.

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But yeah, this AI has done

a lot of things for us.

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Let's start by saying that AI is

not replacing human beings just yet.

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There's.

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You have to understand where AI fits

in your content creation workflow.

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You need to understand the capacity,

but it has a lot of limitation and

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we need people that will watch your

content watch you because they like you.

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They feel that you're authentic

because you resonate with them.

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They can learn from something.

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They see you as an expert, and that's

something that AI cannot duplicate.

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So where can AI help?

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Like me personally, I use chat, GPT.

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10, 12 times a day.

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I use softwares like cap cut,

where that do the auto caption.

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I do a lot of, even though I record on

high-end cameras, like the one I'm using

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right now, I do tend to do a lot of my

editing on my phone 'cause it's so quick.

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I use Premier, but if I'm not close

to my very expensive laptop, if I'm

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on my phone, I can do everything

off my phone and edit it there.

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And Cap Cut has great ai.

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Shortcuts and tools within the

application, like auto caption

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create really cool animations.

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But the thing is, you, the, somebody

told me that the other day and

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I couldn't agree with him more.

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It's all about what you give to the ai.

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If you put garbage into ai, garbage

is gonna be spit out at back at you.

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You need to understand like.

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I've, I'm an author.

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I've written my first book,

I'm writing another one.

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I've taken multiple courses on

copywriting, so I understand when I'm

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asking something from ai, let's say, help

me write a blog on a specific subject,

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I will give it a lot of information.

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The audience, I know what I'm looking

for, I'm gonna brainstorm with it,

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find good ideas, and then it will

give me somewhat of a structure.

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From that structure, I

probably remove 85% of it.

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90% of it and then I write

over what they provided.

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'cause they give you a nice flow.

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Like most people don't

understand what a hook is.

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Most people don't understand that

we have six seconds to capture

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the attention of someone, which

is why reels are so popular today.

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But AI can help you.

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Define this, and then you have

to put your human touch to it.

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You have to transform that to your

sauce because you can tell, I can

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tell right away somebody that's,

listen that, that did a post, a blog

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on Facebook, their website, LinkedIn.

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I see it right away if it's AI or not.

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It's super easy to spot,

so you need to be able to.

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You use the structure, but you

reward it in a way that is yours.

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So I really, to me, AI is a

great tool for brainstorming.

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Like I treat it like it's

an one of my employees.

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I say, please and thank

you 'cause I'm very polite.

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I will ask, please help me with this.

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Thank you when it did.

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But it's really.

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Like a part of my brainstorming team,

and it can give you anything from

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ideas what's trending right now,

what type of videos are doing well.

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It can give you ideas.

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You could say, write me.

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10, 10 ideas on one specific

subject, and it will help you.

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You can do, I'm sure you're aware,

you can take long form content

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like this podcast, for example, and

chop it off into shorter videos.

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That being said, I've tested them all.

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opus.io is the best.

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Opus.

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Prosa is the best, but

it's still not that great.

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If I have a choice of doing the

editing myself or having one of my

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guys do it, I'd rather use them.

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But.

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If you don't have the money to invest that

much and you wanna do it yourself, you

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don't necessarily have all the skills.

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It can give you a great structure.

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You can start with and then edit

what it shows that should go viral,

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or at least get you more views.

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It can help you with your SEOs,

your titles, your description,

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the hashtags that you can use.

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It can tell you what's

trending, analyzing trending.

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You can ask him like why did copy a video?

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Why did it do well?

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Why did that video, even if it doesn't

belong to you, why did it go well?

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And it will give you an opinion.

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So it's great to compliment

what you're doing, but it's not

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replacing you as a human being.

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You need to know what you're asking,

what you want, and how to formulate

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it properly, whatever the output is.

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Brett Deister: Got you.

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And it seems like that's

the thing, it's like search.

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If you type in bad search like terms,

you'll get bad search items back.

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So how do they start to understand

how to do better, AI or be

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ask better questions for ai

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Nico Lagan: As a content creator?

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You're lucky 'cause you got guys

like me that's been in technology.

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Mostly most of their lives

that really enjoy this stuff.

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If we take chat, g Chat, GPT as per two

or three weeks ago, they released a new

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update where you can now create chat, GPTs

bot yourself, you, I can literally create

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my own little software within chat GT.

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And the day that I discovered this, I

created about eight or nine of them.

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So right now you could tell me, you

could say, okay, I wanna write a blog.

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I trained that specific.

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Shut GPT to ask you proper questions.

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Let's say, what's your audience?

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What age, what's the

tone, what's the tonality?

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A it will I've built in specific questions

because I've been doing it for so long.

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I understand the information they

need in order to spit you information.

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Same thing goes I created a module

that's for making tum mills.

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Doing reels, like how do

you formulate the reel?

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Video scripts bio, like

how to write a bio.

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'cause I do help my clients get on

podcasts and certain TV radio shows.

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So having a great bio is a must.

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So you have guys like me that will

does that will make it easy on you.

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But if you want to learn,

you just have to do it.

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There's, making a thumb make as much

as Chad g Chad, GPT right now tells

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me that they can create thumbnail.

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They're terrible.

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You, they can create a

great background picture.

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But I normally take that background

picture, I shove it into Canva, and

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then I do the the caption myself

because I can do a way better job, but.

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You have to test.

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Like I had to test it six, seven

hours, I think last time it came out.

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And I'm like, yeah, it's

still not there yet.

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Still not there yet.

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Brett Deister: So everybody, it

is still, always look over it.

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It's the human touch that's

gonna make it better.

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But AI can help you get most of the way,

you just need to finish it basically.

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Nico Lagan: But you know what

they say 90% of the work takes

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the first 90% of the work.

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10 takes 10% of the time.

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The last 10% of the work

takes 90% of the time.

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So even though I can have a very clear

ID to say, okay, I want to, I could

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make a service description for a service

that I sell customers off my website.

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I say, okay, this is what I have in mind.

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I.

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But then once you provided context,

it will spit you something.

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You still need to take that and probably

spend 10 times as much time as you just

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did in order to make it great, because

again, we have to remember that AI is

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creating very plain type of content.

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As much as you can tell, make

it humorous, make it more

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professional, make it more this.

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It's still blend.

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You need to add something to it, and.

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It all depends if you're comfortable

writing, producing videos.

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It really depends what your skillset

is, which is why when I work, when

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I strategize with my client, when

I work with my clients, I always

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take the natural skill approach.

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What are you good at?

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What re what are you, how do you

normally communicate with people?

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And let's make that better.

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And integrate AI to help you

create more content faster.

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Brett Deister: And should content careers

like use the different AI like systems.

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You got Bard, you got chat, GBT, I

think Jet gps a little bit better.

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You also have perplexity for research.

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You have Claude, you have Gronk.

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For Twitter, they're trying to

do which one should they use

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because it's all confusing.

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Which one's better for me?

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Which one actually has the best results?

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Nico Lagan: Right now chat GPT is by far,

if you're talking straight up command

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line type of interaction, where you're

back and you're kicking it back and forth.

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Up to now, from all the ones that I've

tested by far, chat GPT is the best,

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but Google is in the run to in a what?

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It has a thousand.

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Times more the employees than all open

AI has altogether plus mi Microsoft

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this week, I think it was this week or

last week, announced that they hired

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the old the founder of Open AI that

created JGPT to come work for them.

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So everybody's in the run right now.

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It's really just that chat.

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GPT started longer before

everybody else, so they have.

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The advantage of being there longer.

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But that doesn't necessarily

mean like we all remember what

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happened to Blackberry, right?

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They were the first really

professional cell phone, and

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they let that one slip big time.

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Like right now, they don't exist

anymore, so hopefully they're smart.

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But as a user, there's so many

options that are coming up.

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It's just the tip of

the iceberg right now.

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And.

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It's command line.

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Like they're gonna add modules, they're

gonna add their certain sauce, like

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there's certain feel to it, but at the

end of the day, it's gonna be the same.

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Like they're gonna make it so easy for

users to be able to use all the time.

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So at the end of the

day, that's all it is.

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But right now, Chad, GPT by far.

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Brett Deister: And how should they start?

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Let's say no one they haven't

really dipped their toes in.

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How should they start doing this?

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'cause there is a process

to understand Yeah.

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How to do ai.

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So how should they start?

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Nico Lagan: Right now suggestion,

choose whatever command line, like

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interaction type of AI that you

like, but I'd suggest chat GPT-3

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0.5, that the older version is free.

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You can literally go on their

website and you can sign in.

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It's free, you can use it all you want.

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You're always gonna be

at the back of the queue.

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Your interface gonna be slower

because guys like me that pay,

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they prioritize my traffic.

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But you can still start testing it.

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You can literally start today and.

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My biggest suggestion, if you're

starting, just start asking question

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as in if you understand what your niche

is, let's say that you're, you do,

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you're a podcaster and you specialize

in business, especially business growth.

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Awesome.

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Chad, GPT, you go in.

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What are the most popular subjects

that I can speak about considering

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that I'm a podcaster, that his

audience, his target audience are.

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Technologically savvy people

that want to grow their business.

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It really is just that simple.

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Like when I Google something,

I ask massive questions.

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Like I ask questions like it was

somebody, I'm asking a question,

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treat it the exact same way.

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Just start it.

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Yeah.

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And you'll see what it spits out and.

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The more you use your ai, the more

you thumbs up, thumbs down, the answer

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that it gives you, it actually learns.

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That's the beauty of AI, is it learns.

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So just use it.

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Just play around with it, use

it, and see where it goes.

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Brett Deister: We're

seeing it even in LinkedIn.

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LinkedIn is now offering in the

premium side using AI to help with

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your bios and other things as well.

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So should we have an

ethical concern about ai?

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Because a lot of times.

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It does copy some of the more graphical

things, a little bit too much.

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We're kinda like, is this really,

or scammers are figuring out how

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to use it to dub people's voices

and make them sound like they're

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your own family members and stuff.

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Should we actually have some

ethical concerns around ai

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because it's gonna get smarter.

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We all know that.

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It's just problem is how smart

is it gonna get, first and

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foremost,

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Nico Lagan: the fir the last update from

Chad, GPT has a copyright protection.

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So unlike the 3.5 version,

the 4.5 turbo version has.

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A new implementation where you

are protected so they're not

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stealing anything anymore because

absolutely you can do that.

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You, you can see that,

and the voice freaks me.

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It creeps me out that I could literally

take this, the MP three when it comes

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out, take it, shove it into a video.

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There's there's a platform, okay?

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Know that bothers me.

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I can't remember what it's called.

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It's called NVIDIA ai.

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You can literally create.

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I can dub somebody else's voice.

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All they need is about 30

seconds of clip of just MP three,

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and they'll copy your voice.

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Then I can take your face into

another software and copy your

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face and have it say whatever

the whatever I want ethically.

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Is it problematic?

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Yeah, because at one point it's gonna

be extremely hard for us to know

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what is actually real and what isn't.

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But at the same time right now,

there's a massive difference.

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You can tell.

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Like I'm part of I'm part of a master

group where it has some of the biggest

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content creators on the planet, and

they're always talking about this,

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they're always trying to make it easy

for them to create more and more content.

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And one of the guys did exactly that.

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He dubbed himself, he dubbed his

voice, and it is the best software

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: 00:16:43

out there that is not cheap.

315

: 00:16:44

It is very expensive.

316

: 00:16:46

It's okay.

317

: 00:16:47

Like I can tell right away, like

the shoulders don't move properly.

318

: 00:16:50

You can tell like there, there's the

way the face works that's robotic and

319

: 00:16:55

even the voice doesn't have the spun to

it, like it doesn't have, is that gonna

320

: 00:17:01

change in the next couple of years?

321

: 00:17:04

That's a possibility.

322

: 00:17:05

That's a very strong possibility,

but I still don't think anytime soon.

323

: 00:17:12

Content creators like me, for example,

that have a very specific style, like

324

: 00:17:16

you recognize the way I am on camera.

325

: 00:17:19

Can it duplicate that?

326

: 00:17:20

I don't think so.

327

: 00:17:21

'cause I freestyle so much.

328

: 00:17:22

There's so much learning into what I have.

329

: 00:17:26

There's so much techniques and

what I put together when I trade

330

: 00:17:29

my content that I don't think so.

331

: 00:17:31

But maybe I'm wrong.

332

: 00:17:32

There's no way to know because we're

just hitting the tip of the iceberg.

333

: 00:17:36

But it can be scary though.

334

: 00:17:37

Because I grew up in the, I was born

in the eighties, man, I remember

335

: 00:17:41

Terminator and you know as much

as back then you, I don't know how

336

: 00:17:46

old you are, but I'm in my, I'm 41.

337

: 00:17:48

I look at back at this, it's oh,

this is such science fiction today.

338

: 00:17:51

I'm like, we talk about the

singularity all the time.

339

: 00:17:55

Elon Musk is like, Hey guys, we need to

be careful 'cause this is a matter of

340

: 00:17:59

time and human beings are not that smart.

341

: 00:18:02

We cannot compute the amount of

information that even computers,

342

: 00:18:06

just what you have, just this is so

much faster than you by light years.

343

: 00:18:13

So you can compete with that, but

I hope that the authenticity level

344

: 00:18:18

is what keeps us apart from ai.

345

: 00:18:22

Brett Deister: So for those kinds

of creators should you say, yeah,

346

: 00:18:24

use ai, but understand how to audio

edit, video, edit right a little bit.

347

: 00:18:28

Should there be some of that type

of human interaction for it as well?

348

: 00:18:33

Because it's great that AI can

help us automate a lot of things

349

: 00:18:36

and make us more efficient.

350

: 00:18:38

But should you understand

that side of it as well?

351

: 00:18:41

Nico Lagan: A hundred percent.

352

: 00:18:42

A million?

353

: 00:18:43

I could not say a million times, yes.

354

: 00:18:45

And.

355

: 00:18:47

You have to think it this way.

356

: 00:18:48

When you are, when you're creating

content, have the end goal in mind.

357

: 00:18:54

Know what you're creating.

358

: 00:18:57

Take you and I, for example,

you've asked me about six

359

: 00:18:59

questions, six or seven questions.

360

: 00:19:02

I took 3, 4, 5 minutes to answer them.

361

: 00:19:05

I know that.

362

: 00:19:06

The way I'm answering your questions,

you can go around, go back to the

363

: 00:19:10

questions, cut your question out, take

my three to five minutes, make a three

364

: 00:19:15

to five minute video, medium length

video, and you can make a reel or two

365

: 00:19:19

reels out of every single one of them.

366

: 00:19:20

I know when I'm creating content that

this, I always have that in mind.

367

: 00:19:25

If I do a podcast with someone in my

head, I'm like, here's a real, here's

368

: 00:19:29

a reel, here's a real, here's a real,

you have to have the understanding

369

: 00:19:33

of what's the end product and reverse

engineering from reverse engineer

370

: 00:19:38

from there to say, okay, what does

it take for me to manually edit this?

371

: 00:19:43

And when you start understanding the

analytics, so if I did a very good reel

372

: 00:19:49

that made me a million views, let's

say, then I'm gonna go back and I'm

373

: 00:19:52

gonna say, okay, why did it do well?

374

: 00:19:55

I will break it down.

375

: 00:19:56

I will look at it.

376

: 00:19:57

I'm like, okay, it's the way I recorded.

377

: 00:19:59

It's the my hook at the

beginning, the words I used, the

378

: 00:20:01

music, the title, the hashtags.

379

: 00:20:04

I can look at it.

380

: 00:20:05

I can look at any reels now and tell

you why it worked, why it didn't work.

381

: 00:20:09

I can tell you why it worked as well.

382

: 00:20:11

I.

383

: 00:20:12

You have to have that understanding of

how to edit those videos because let's

384

: 00:20:16

say I'm recording a video off of my phone.

385

: 00:20:19

I don't just record a

video looking forward.

386

: 00:20:21

I know that I'll say a sentence

here, then I'll say another

387

: 00:20:25

sentence with my phone to the side.

388

: 00:20:27

I'm conscious that if the sun is there,

that's gonna have a shadow on me.

389

: 00:20:32

So I'm gonna move the cell phone

to the other side, but I am

390

: 00:20:34

recording knowing that every.

391

: 00:20:37

Five, six seconds.

392

: 00:20:38

Our attention span is so short that I

have to move the phone, move different

393

: 00:20:42

angles, start walking, sit down.

394

: 00:20:44

So if you understand your end product, you

understand all the process, then you can.

395

: 00:20:50

Put in where AI fits, but it's so much

easier in post-production when you record

396

: 00:20:58

properly in the first place when you

record for the end result, and not try

397

: 00:21:04

to create an end result of just a regular

video and try to make it look good after.

398

: 00:21:12

Brett Deister: And then how should.

399

: 00:21:14

Content creators or podcasters or

whoever, have that rapport with their

400

: 00:21:18

community because you on one of the goals

is you're trying to create a community,

401

: 00:21:22

obviously, because if you have nobody,

then there's no point in doing this.

402

: 00:21:25

So how should they start to

do that with the tools and AI

403

: 00:21:29

or whatever that they have?

404

: 00:21:32

Nico Lagan: Fantastic question,

because this is so overlooked.

405

: 00:21:34

Everybody talks about a niche.

406

: 00:21:36

About what it, what's a niche, but how

many people out there can answer these

407

: 00:21:42

questions off the top of your head?

408

: 00:21:45

What sex are they?

409

: 00:21:46

What demogra, like your demography.

410

: 00:21:49

You need to know what sex, what age,

what platform, where do they work?

411

: 00:21:54

What type of salary do they make?

412

: 00:21:56

Do they have kids?

413

: 00:21:57

Do they have a family?

414

: 00:21:59

Those are extremely simple.

415

: 00:22:01

But then if you start asking

what are they, their pains,

416

: 00:22:04

what keeps them up at night?

417

: 00:22:06

Why are they on social

media in the first place?

418

: 00:22:08

What are they trying?

419

: 00:22:09

Are they trying to fix a problem?

420

: 00:22:10

Are they trying to get better?

421

: 00:22:11

Are they there for education?

422

: 00:22:13

Then you start looking at

what are their behavior.

423

: 00:22:17

How do they buy?

424

: 00:22:18

If you're selling a

service, how do they buy?

425

: 00:22:20

It takes seven points of contact

with one prospect customer in

426

: 00:22:25

order for them to buy from you.

427

: 00:22:27

Seven pieces of content that

they need to interact with.

428

: 00:22:30

So how do you get into their mind?

429

: 00:22:32

This is why knowing who

your niche is so important.

430

: 00:22:35

It starts there, but then you need

to start crafting a message around

431

: 00:22:40

this, knowing who your audience is.

432

: 00:22:43

Let's say we talk about tech people,

the people that are trying to grow

433

: 00:22:47

their business with technology.

434

: 00:22:48

That's your niche.

435

: 00:22:49

Cool.

436

: 00:22:50

What keeps them up at night?

437

: 00:22:52

I am not, I, it's, I'm spending

too much time creating content.

438

: 00:22:56

I need help.

439

: 00:22:57

I cannot hire a team right now.

440

: 00:22:59

I cannot afford it.

441

: 00:23:00

So what are the ways that I

can go ahead and mainstream,

442

: 00:23:04

streamline and optimize my line?

443

: 00:23:06

Okay, cool.

444

: 00:23:07

ai.

445

: 00:23:08

Nice.

446

: 00:23:08

Now I know this.

447

: 00:23:09

Okay, which AI am I going?

448

: 00:23:12

That's the guy I want to talk to.

449

: 00:23:13

So as an expert, I come in and I

start crafting message around, Hey.

450

: 00:23:18

You're trying to create more content.

451

: 00:23:20

Awesome.

452

: 00:23:21

Why are you still using a platform

like Zoom to record your podcast?

453

: 00:23:25

You can't record higher than seven 20 p.

454

: 00:23:27

And if you understand that reels are king,

you need to have a high quality image.

455

: 00:23:31

So why are you using seven 20 p

maximum when a platform, like the

456

: 00:23:35

platform we're using right now,

10 a DP, and does local recording?

457

: 00:23:39

So this is, see how I know what their

problem is they're trying to create.

458

: 00:23:42

So those are the things yet you need

to get in mind, to have in mind.

459

: 00:23:46

Now, how do you help them?

460

: 00:23:48

How do you create a message

around that will help them?

461

: 00:23:51

Then you need to package it through

branding in a way that it looks

462

: 00:23:54

good, that people can recognize you.

463

: 00:23:57

So those are the steps.

464

: 00:23:58

But understanding your niche, you could

have all the rapport in the world.

465

: 00:24:02

You could be awesome at creating deep,

meaningful conversations with people

466

: 00:24:07

or interactions and connections.

467

: 00:24:09

But if you don't, if you're not

speaking to the right people.

468

: 00:24:12

They're not gonna listen to

you, so you're just wasting your

469

: 00:24:15

time if your messaging is off.

470

: 00:24:17

If you're not comfortable in front of

that camera, if it shows that you're

471

: 00:24:20

not authentic, that you're hesitating,

people are not gonna resonate.

472

: 00:24:24

And science says six seconds of

attention span that we have now.

473

: 00:24:29

I would argue that it's probably more

like two or four, between two and

474

: 00:24:33

four, depending because of reels.

475

: 00:24:35

You don't have a lot of time to

capture somebody's attention that

476

: 00:24:38

doesn't follow you right now.

477

: 00:24:39

You really need to be very good

at capturing their attention

478

: 00:24:44

right off the bat, so you need to

know how to craft that message.

479

: 00:24:47

It's crucial that you understand

this, so know your peop, know the

480

: 00:24:51

people, know your target audience.

481

: 00:24:53

Have a very well crafted message,

and make sure that it looks good.

482

: 00:24:58

This is all about branding, right?

483

: 00:25:01

Brett Deister: It also

varies between generation.

484

: 00:25:02

I would say Gen X and boomers

are highly likely to be married,

485

: 00:25:06

millennials, gen Z are highly unlikely

to actually be married as well.

486

: 00:25:10

So it really, you're right, it

really does like it skews so

487

: 00:25:14

differently between the generations.

488

: 00:25:16

It's very interesting.

489

: 00:25:18

Nico Lagan: And you go even further than

that when you start looking at platforms.

490

: 00:25:21

So you got a TikTok out

there that mostly caters.

491

: 00:25:25

I never cater any content to people

below 18 'cause my content is mature.

492

: 00:25:30

So you cater to people between 18 and 30.

493

: 00:25:33

This is the most popular place on TikTok.

494

: 00:25:35

They need extremely short videos, reels

that are pop pop, right to the point.

495

: 00:25:40

This is an understanding is

it where your audience is?

496

: 00:25:44

Because more and more people in

their thirties, forties, fifties,

497

: 00:25:46

are joining TikTok, but nothing

compared to a Facebook, for example.

498

: 00:25:52

That's the oldest social media platform.

499

: 00:25:55

People are older people.

500

: 00:25:57

There are more, 35, 55.

501

: 00:25:59

The younger generation

does not use Facebook.

502

: 00:26:03

They ditched that a long time ago.

503

: 00:26:05

So you have it, you have

two extremes, right?

504

: 00:26:07

You have your TikTok, that's

for younger generation.

505

: 00:26:10

Really fast fast video.

506

: 00:26:12

Then you have a Facebook that you can

actually use and say, I'm gonna, you

507

: 00:26:17

can, I've been successful creating

three to five minute videos on YouTube.

508

: 00:26:21

Not on YouTube, on Facebook, sorry.

509

: 00:26:23

I've been very successful with reels.

510

: 00:26:25

I've been successful with typed content,

so just me writing, I'm comfortable it,

511

: 00:26:32

it works with pictures, so it really

integrates both because the older

512

: 00:26:36

generation my age is used to seeing, I.

513

: 00:26:39

All type of contents.

514

: 00:26:41

People that are 16, 15, 18, right

now, they don't read anything.

515

: 00:26:45

They don't read books.

516

: 00:26:46

They don't care about this, right?

517

: 00:26:48

So then you have an Instagram that's

in the middle that caters to some

518

: 00:26:52

of the people on TikTok that caters

to some of the people on Facebook.

519

: 00:26:55

I love Instagram the best.

520

: 00:26:57

That's my favorite platform.

521

: 00:26:58

But it takes both.

522

: 00:27:00

And then you have a YouTube

that's more educational.

523

: 00:27:03

So I've been able to do, to

learn so much over the past

524

: 00:27:07

15 years just off of YouTube.

525

: 00:27:10

How many times do you go to YouTube

with a question like, Hey, I

526

: 00:27:13

don't know how to do this, blah.

527

: 00:27:15

Hey, cool video.

528

: 00:27:16

You sit down, you're

like, oh, there you go.

529

: 00:27:18

I know how to do it.

530

: 00:27:19

This is, YouTube is brilliant.

531

: 00:27:22

They have captured the education

sys like the education sector so

532

: 00:27:26

well, but then you have a LinkedIn

that's meant for professional.

533

: 00:27:30

So reels don't do well on LinkedIn.

534

: 00:27:33

Pictures, not really

Videos, not really articles.

535

: 00:27:37

Articles do well and blog posts.

536

: 00:27:40

Style posts do well too because they're

professional, they're used to reading.

537

: 00:27:46

So not only do you have to understand.

538

: 00:27:50

Your audience, you have to understand

where they are and depending on

539

: 00:27:53

the platform, 'cause I can have

somebody on Instagram and that's

540

: 00:27:56

on TikTok and Instagram too.

541

: 00:27:58

But my reel that does well on TikTok does

not necessarily go well on Instagram.

542

: 00:28:05

So there's a lot of intelligence behind,

there's a lot of work to be, if you

543

: 00:28:10

want to be successful, you really need.

544

: 00:28:14

To know who your audience is, why, where

they are, and what resonates with them.

545

: 00:28:20

Not just your message, but the format

that you're using to trying to reach them.

546

: 00:28:25

Brett Deister: Leads me into

podcasting stats because they're.

547

: 00:28:28

They're getting better, but

they're still not the best.

548

: 00:28:31

I have to use like several different,

like chartable and everything else just

549

: 00:28:35

to figure out like who's doing what,

so how do how do we help podcasters?

550

: 00:28:39

Because I feel like that's the

hardest part is figuring out who's

551

: 00:28:42

actually listening to you, because

I feel like I have to go to six

552

: 00:28:45

different sites just to understand

a piece of my own picture of what's

553

: 00:28:49

going on with people listening to me.

554

: 00:28:51

Which, which platform do you

use, if you don't mind me asking?

555

: 00:28:54

For actually hosting it or

just I'm on every, I'm anything

556

: 00:28:57

from Spotify to Apple Podcasts.

557

: 00:29:00

But that's distri

558

: 00:29:01

Nico Lagan: but that's your distribution.

559

: 00:29:02

Distribution is captive.

560

: 00:29:04

Where do you captivate?

561

: 00:29:04

Where do host it?

562

: 00:29:05

Okay.

563

: 00:29:05

Yeah, it's Captivate

564

: 00:29:07

Brett Deister: and they do a

pretty good job of telling like

565

: 00:29:10

people, like unique people.

566

: 00:29:12

So I understand things, but still,

I still have to use Chartable or

567

: 00:29:16

use something else to get other

parts of the picture as well.

568

: 00:29:20

Nico Lagan: I think we will take it

way back when it comes to podcasts.

569

: 00:29:25

One thing that I've realized with

doing podcasts for almost four years,

570

: 00:29:28

like three and a half years now, is.

571

: 00:29:30

What's the intent of your podcast?

572

: 00:29:32

What are you trying to

accomplish with your podcast?

573

: 00:29:35

When I first started, I wanted

a Joe Rogan type of podcast.

574

: 00:29:39

I've been in sales, I've fought all over

North America, so I'm, I know a lot of

575

: 00:29:43

people, so I know a lot of interesting

people, and in my head I'm like, Hey man,

576

: 00:29:47

I'm gonna show there with two microphones.

577

: 00:29:48

I recorder and pow, we're

gonna make magic happen.

578

: 00:29:52

Sometimes it works, most

of the time it does not.

579

: 00:29:55

So what's your intent?

580

: 00:29:57

Are you using.

581

: 00:30:01

Your podcast to make you feel

better to having to meet people.

582

: 00:30:05

'cause that's one of the

beautiful thing about podcasts.

583

: 00:30:06

You can't really try to approach somebody

you don't know and say, Hey bro do you

584

: 00:30:10

wanna sit down and have a conversation?

585

: 00:30:12

People are gonna look at you

like you're crazy, but tell them

586

: 00:30:15

that you're gonna shove a camera

in their face in a microphone.

587

: 00:30:17

They're like.

588

: 00:30:18

Oh yeah, absolutely.

589

: 00:30:19

So I've had the chance to sit down with

world renowned people just because I

590

: 00:30:22

told them I would shove multiple cameras,

lighting microphones in their face.

591

: 00:30:26

But believe me, if I approached

them like a weirdo to say, Hey

592

: 00:30:29

bro, I would've sit down with you

'cause I think you're so cool.

593

: 00:30:32

They would've ran away from me.

594

: 00:30:34

So what's the intent of your podcast?

595

: 00:30:36

Are you just trying to meet people or are

you really trying to help your audience?

596

: 00:30:41

Are you really trying to

cater to what they want?

597

: 00:30:46

This is where the magic happens when you

start when you start understanding that

598

: 00:30:50

at the end, it's all about your niche.

599

: 00:30:53

It's not about you, but

it's about your niche.

600

: 00:30:55

So what do they want?

601

: 00:30:58

What are they looking for?

602

: 00:30:59

What type of help, information,

education, what are they looking for?

603

: 00:31:05

Then you realize that your

podcast is a marketing platform.

604

: 00:31:09

It is one of the best marketing

platform that you can have.

605

: 00:31:13

But at the same time, to everybody out

there that runs a podcast or that's

606

: 00:31:16

thinking about doing one, or that's

been running one for a while, I can

607

: 00:31:19

tell you long form content is dying.

608

: 00:31:23

Less and less.

609

: 00:31:24

People are looking at long form content.

610

: 00:31:27

More and more people are looking at

reels, this is what I was saying earlier.

611

: 00:31:32

If you come at this from a

logical standpoint and say, I

612

: 00:31:38

will record my podcast of an hour.

613

: 00:31:43

I will try to ask 10 questions and

I will let my guests go as much.

614

: 00:31:50

You gauge the length, you

let them, you challenge them.

615

: 00:31:53

You bring the conversation on.

616

: 00:31:54

You carry it.

617

: 00:31:56

But you start from the understanding

that I will ask 10 questions.

618

: 00:32:00

10 questions means I should at

least have 10 reels, which means I

619

: 00:32:04

should be able to create 3, 3, 4.

620

: 00:32:07

Good three to five minute

videos are gonna be great.

621

: 00:32:10

Now, once you have that, you start to,

you think about it this way to say, okay.

622

: 00:32:17

Long form content is longer to produce.

623

: 00:32:20

It takes longer to edit.

624

: 00:32:21

The post-production is longer.

625

: 00:32:23

You have to find guests.

626

: 00:32:24

It, there's a lot of work that goes

into a po, a good quality podcast,

627

: 00:32:28

so you might as well utilize it.

628

: 00:32:29

You might as well take all the

stuff that you can out, you can get

629

: 00:32:34

out of it, but the beauty is that.

630

: 00:32:37

I can get a good reel.

631

: 00:32:39

I can make a reel today and get

10, 30, 50, a hundred thousand

632

: 00:32:44

views by the end of the day.

633

: 00:32:46

Try to do that with a long form

con, with a long form con podcast.

634

: 00:32:49

Extremely hard 'cause most people,

if they don't know you, if they never

635

: 00:32:54

been interacted, remember what I

said about seven points of contact.

636

: 00:32:58

Marketing.

637

: 00:32:59

So if your goal is to have more

viewership on your podcast, that

638

: 00:33:02

means that you need to interact.

639

: 00:33:04

They need to see seven pieces of your

content in order for them to say, you know

640

: 00:33:08

what, I'm gonna go check out your podcast.

641

: 00:33:09

Okay?

642

: 00:33:10

That means seven reels.

643

: 00:33:14

So you have to set, you have to

create seven reels in order to get

644

: 00:33:17

one person to go see your podcast.

645

: 00:33:20

That's the understanding.

646

: 00:33:21

So when you're creating your podcast,

understand that it needs to be good.

647

: 00:33:24

The conversation needs to be great.

648

: 00:33:26

You need to have great hosts, but

really try to conceptualize your

649

: 00:33:29

podcast in a way that you're already

chopping it down in your head.

650

: 00:33:33

You're already knowing

what the end product is.

651

: 00:33:37

Because think about it, like

I, I create videos every day.

652

: 00:33:40

Like I was just creating one as

just before I jumped on, took

653

: 00:33:43

me about 20 minutes to make.

654

: 00:33:45

If it goes well, I'll make a hundred

thousand views on it, 50,000 views maybe

655

: 00:33:50

more, and took me 20 minutes to make.

656

: 00:33:53

When's the last time you made a podcast

in 20 minutes from end to finish and you

657

: 00:33:59

had 50 to a hundred thousand views on it?

658

: 00:34:01

I'm ready to guarantee that you

can't name one time that it happened.

659

: 00:34:05

Unless you have millions of followers,

this does not happen anymore.

660

: 00:34:09

So what is the best way to get

The more eyes possible on your

661

: 00:34:13

content is to create reels.

662

: 00:34:15

And then through the use of call

to action, you develop a strategy

663

: 00:34:19

to say these, I know that these

type of content will grab as much

664

: 00:34:24

people in my niche as possible.

665

: 00:34:26

Then they're gonna go to my

profile because I'm gonna

666

: 00:34:28

tell them, Hey, and follow.

667

: 00:34:29

If you like this reel.

668

: 00:34:31

Then they're gonna go on my page

and they're gonna see my evergreen

669

: 00:34:33

content, the stuff that I do every day.

670

: 00:34:35

And then through, Hey, you like this

video, go to my YouTube channel.

671

: 00:34:39

You'll see the full podcast of this video.

672

: 00:34:43

So this is what's intelligent.

673

: 00:34:45

So once you figure out where your

audience is, you can start producing

674

: 00:34:49

the content that they want to see,

and then through call to action, you

675

: 00:34:53

tell them, go see my other once they

interacted a few with a few of your video.

676

: 00:34:58

Go see my YouTube channel.

677

: 00:35:00

'cause my full podcast is there,

my website wherever you want.

678

: 00:35:03

But this is where I call

them social media funnel.

679

: 00:35:07

You funnel people.

680

: 00:35:08

'cause I want more

viewership on my podcast.

681

: 00:35:11

I.

682

: 00:35:12

I start here, right?

683

: 00:35:13

So you disseminate the whole way through.

684

: 00:35:16

You have a strategy that is well

structured and then you can start

685

: 00:35:20

to experiment to see what are

those videos that they want to see?

686

: 00:35:24

What's my secret sauce that will

attract people that I can send

687

: 00:35:29

to wherever I want them to go.

688

: 00:35:33

Brett Deister: And looking ahead for

future trends, like where is this going?

689

: 00:35:36

Is we're gonna see more

automation, more ai, are we

690

: 00:35:39

gonna see more dubbing happening?

691

: 00:35:41

Because I feel like people are

starting to dub themselves a little

692

: 00:35:45

bit in case they mess up something.

693

: 00:35:46

Are we gonna see more of that, of more

of quicker content and more just maybe

694

: 00:35:51

automated content, to be honest with you?

695

: 00:35:53

Nico Lagan: Oh, a hundred percent.

696

: 00:35:54

If you look at faceless videos.

697

: 00:35:57

For about a month I started creating

almost faceless videos every day.

698

: 00:36:01

They don't, I don't like it, but I

want it to be aware of how they're

699

: 00:36:05

done so that if I have a client that

wants to do it, I'm like, no problem.

700

: 00:36:08

Here you go.

701

: 00:36:09

This is how we do it, but you

don't need to do anything.

702

: 00:36:15

I can literally start, right?

703

: 00:36:16

I can take one of my reels

that I've produced already.

704

: 00:36:20

I can put it into a transcriber.

705

: 00:36:22

It's gonna give me the text.

706

: 00:36:23

I'm gonna take that text.

707

: 00:36:24

I'm gonna say, I'm gonna go and

chat GPT and say, Hey, write me

708

: 00:36:28

a three minute script video meant

for YouTube with this information.

709

: 00:36:34

No problem.

710

: 00:36:35

It starts writing.

711

: 00:36:36

I correct it.

712

: 00:36:37

I make it the way I want.

713

: 00:36:39

Then I go to a nap, video

ai, they do text to video.

714

: 00:36:44

They can sell you, you can have

a paying, you can have a higher

715

: 00:36:47

level of of their software.

716

: 00:36:49

Like the higher platform allows you

to take videos that are copyrighted

717

: 00:36:54

and they will add it as bureau.

718

: 00:36:56

So you can liter, I can literally

create faceless videos from a few words.

719

: 00:37:04

L Now text the video.

720

: 00:37:06

They start adding the video.

721

: 00:37:07

There's an narrator

speaking, eh, it's a woman.

722

: 00:37:11

I don't want a woman.

723

: 00:37:11

I want a guy.

724

: 00:37:12

Eh, that guy has an English accent.

725

: 00:37:13

I want an American accent from the south.

726

: 00:37:16

This is what I want.

727

: 00:37:17

You can literally put all those things.

728

: 00:37:20

You say, Hey, can you add some caption?

729

: 00:37:21

Can you know what?

730

: 00:37:22

I don't like that video.

731

: 00:37:23

You click on it and then

it gives you a bunch.

732

: 00:37:24

You can do choices by keywords and

then start, so you literally don't have

733

: 00:37:29

to do show your face anymore at all.

734

: 00:37:33

If you want, you can easily do that.

735

: 00:37:37

Now, what type of people

are you gonna attract?

736

: 00:37:41

What are you looking to do?

737

: 00:37:42

Like a lot of people out there, and I know

you know this, but a lot of people out

738

: 00:37:45

there just share other people's content.

739

: 00:37:47

That's all they do.

740

: 00:37:48

You never see their faces.

741

: 00:37:49

All they do, they take other people's

content, they shove it through a caption.

742

: 00:37:54

Something like cap cut takes them

five minutes, they redo the video,

743

: 00:37:57

and then boop, they post it.

744

: 00:37:59

That's all they do.

745

: 00:38:00

A hundred percent of their, and

they have a hundred thousand to a

746

: 00:38:02

hundred, 500 a million followers.

747

: 00:38:04

And they make money doing this because

they have ad revenue through this.

748

: 00:38:09

So they're make, they could be making

10 grand a month just off that channel.

749

: 00:38:12

So is it, what do you, again,

at the end of the day, what is

750

: 00:38:17

your, what's your intention?

751

: 00:38:20

What are you trying to create?

752

: 00:38:21

Are you trying to help people?

753

: 00:38:23

I help men.

754

: 00:38:25

I love to help men.

755

: 00:38:26

I believe in men.

756

: 00:38:27

I want to help them because

content creation for men is hard.

757

: 00:38:32

If you have a message, it's hard.

758

: 00:38:34

You can have a woman, a good looking

woman, with the same message.

759

: 00:38:39

She's gonna smoke you every time.

760

: 00:38:42

On looks alone.

761

: 00:38:43

If, like me I'm a work I'm a gym rat.

762

: 00:38:47

If I started recording all my

videos without a shirt on, I

763

: 00:38:49

would attract more viewership.

764

: 00:38:52

But is it the type of

viewership that I want?

765

: 00:38:54

No, absolutely not.

766

: 00:38:56

I want people to follow me

because they like what I'm saying,

767

: 00:38:59

not for the way that I look.

768

: 00:39:01

So what's your intent?

769

: 00:39:04

It always comes down to that, right?

770

: 00:39:05

What's your intent at the end of the day?

771

: 00:39:06

What are you trying to accomplish?

772

: 00:39:07

I.

773

: 00:39:08

Because if you don't wanna show your face,

if you wanna have faceless platform, AI

774

: 00:39:12

can do pretty much everything for you.

775

: 00:39:14

You still have a bunch load

of editing to do, a bunch load

776

: 00:39:18

of understanding to know you.

777

: 00:39:20

The guys that are really successful

at this didn't start yesterday

778

: 00:39:24

and start posting anything.

779

: 00:39:25

As we said earlier,

garbage in, garbage out.

780

: 00:39:29

But once you have that

understanding, you can do it.

781

: 00:39:32

Take time.

782

: 00:39:33

Takes a lot of time to do faceless videos.

783

: 00:39:36

But you don't have to show, you

don't have to have any talent.

784

: 00:39:38

If all you want is to educate people

on certain subject that doesn't

785

: 00:39:43

require your face, no problem.

786

: 00:39:45

You can do it.

787

: 00:39:47

But I believe that, as a sales guy,

and I was an authentic sales guy,

788

: 00:39:52

I've never sold, I would never sell

something to somebody that they don't

789

: 00:39:55

need just because I can make money.

790

: 00:39:57

I'm not like that.

791

: 00:39:58

I stand by what I sell and I'm all about.

792

: 00:40:02

Creating relationship.

793

: 00:40:04

I'm all about the connection.

794

: 00:40:05

So what do you want?

795

: 00:40:08

If you're trying to

help, AI's a great tool.

796

: 00:40:11

If you don't care, you just wanna make

money, AI can do most of the job for you.

797

: 00:40:15

Brett Deister: So figure

out what you actually want.

798

: 00:40:17

You wanna make money or you wanna be

authentic or a little bit in between,

799

: 00:40:21

Nico Lagan: but you can do both there,

there's no, it's just that there if.

800

: 00:40:25

Your goal.

801

: 00:40:26

So let's say that you're a podcaster.

802

: 00:40:28

AI has not replaced podcasters yet and

won't replace you guys for a long time.

803

: 00:40:34

So how So if you understand that you

wanna create content, you want to be

804

: 00:40:39

appealing, you want to resonate with

your audience, let's say that all your

805

: 00:40:42

work has been done, you understand

who your niche is, how do you package

806

: 00:40:46

your, how do you prepare your message?

807

: 00:40:49

You need to get better

in front of that camera.

808

: 00:40:51

You need to practice it.

809

: 00:40:53

You need to post all the time.

810

: 00:40:54

You need to have the balls

to say, today I'm gonna post

811

: 00:40:58

something extremely personal.

812

: 00:41:00

I'm gonna, at least I'm gonna try it.

813

: 00:41:02

My old PR firm made me record four or

five livestream every day for two months.

814

: 00:41:13

That was nuts.

815

: 00:41:14

It took me three hours of preparation

to do a half an hour, but I was alone

816

: 00:41:19

in front of that camera 30 minutes

a day, and I would live stream on

817

: 00:41:23

LinkedIn, YouTube, Facebook, Instagram.

818

: 00:41:27

I was running, literally running

two cameras, two cell phones, and

819

: 00:41:33

three sets of microphones that were

interconnecting everything together.

820

: 00:41:37

I did that every day.

821

: 00:41:38

You know how much crap

I've got on those things.

822

: 00:41:41

You know how many times I fumbled, you

know how stupid I looked on those stream,

823

: 00:41:46

and people can criticize you right there.

824

: 00:41:48

You're in the middle of a speech and

there's people making fun of you on

825

: 00:41:51

your chat box on the side, but can you

really be that good without that portion?

826

: 00:42:00

No.

827

: 00:42:01

How else are you gonna get better

if you don't listen to yourself?

828

: 00:42:04

And I know you know this, it's cringing.

829

: 00:42:06

I did.

830

: 00:42:07

I hate hearing my voice.

831

: 00:42:09

When I edit my videos, I remove my sound.

832

: 00:42:12

I don't like to hear myself talk at all.

833

: 00:42:14

But I had to.

834

: 00:42:17

There's a, if you notice, I don't

have filler words, I don't I

835

: 00:42:22

just stop talking and I re I just

think about what I have to say.

836

: 00:42:27

This took me years of practice,

of me watching my videos and

837

: 00:42:32

just saying, oh bro, stop it.

838

: 00:42:34

That's a word I, that's an expression

I used to say all the time.

839

: 00:42:36

And then you're like, it's very annoying.

840

: 00:42:39

You need to stop saying that.

841

: 00:42:40

Again, what do you want?

842

: 00:42:42

What's the end product?

843

: 00:42:43

Are you, if you're trying to help

people, you need to be authentic.

844

: 00:42:46

In order to be authentic, you need to

feel comfortable in front of that camera.

845

: 00:42:49

You need to master your subject.

846

: 00:42:52

You need to know what you're doing,

what you're saying, how you're

847

: 00:42:55

gonna say it, and who you're talking

to, and which platform to use.

848

: 00:42:59

Right now you gotta learn it.

849

: 00:43:00

There's nobody else

that can do it for you.

850

: 00:43:02

You have guys like me that can

help you get better faster,

851

: 00:43:06

with a better strategy, but.

852

: 00:43:08

You will have to record.

853

: 00:43:11

You will have to put

your content out there.

854

: 00:43:13

You will have to be out there

for people to judge you, and God

855

: 00:43:16

knows people are gonna judge you.

856

: 00:43:18

It's very easy to be a couch quarterback

and criticize everything that you do

857

: 00:43:22

when you're hiding behind a computer

or you're hiding behind a screen.

858

: 00:43:26

Brett Deister: Oh yeah.

859

: 00:43:27

It's, you're right.

860

: 00:43:28

I took, I think it took

one PO after a while.

861

: 00:43:31

Took one podcast episode to understand

that I said uhs and ums too much, and

862

: 00:43:35

I had to stop myself from saying it.

863

: 00:43:37

And I also hated hear.

864

: 00:43:38

I also hated editing myself.

865

: 00:43:40

I still have the sound on.

866

: 00:43:42

I just had to get used to it.

867

: 00:43:44

But I wanted to make sure that my

sound was the best I can make it.

868

: 00:43:47

So I struggled through it, but

now it doesn't bother me anymore.

869

: 00:43:51

But it took,

870

: 00:43:51

Nico Lagan: yeah.

871

: 00:43:52

Brett Deister: Quite a bit of hours

to actually figure out, which I

872

: 00:43:54

think it says about to be an expert.

873

: 00:43:56

It takes about 10,000 hours for a

person to become an expert at something.

874

: 00:44:01

Nico Lagan: You're bang on and

there's no other way around it.

875

: 00:44:05

There's you look at guys like Alex

Orosi, you look at guys like Gary v

876

: 00:44:09

Alex or mostly says between him and

his wife, they post 250 times a week.

877

: 00:44:14

Gary v says 64 times a day, I look at guys

like that and I'm like, you know what?

878

: 00:44:19

They're absolutely right.

879

: 00:44:21

I met a guy this year at a gym in Austin,

like really weird coincidence, but I.

880

: 00:44:28

I asked him, I'm like, Hey,

bro, I know exactly who you are.

881

: 00:44:30

We started talking and I'm like

I did some content with him.

882

: 00:44:34

We became friends, but I'm like,

how did you guys get so big?

883

: 00:44:37

He's post, post.

884

: 00:44:38

I post 4, 5, 6 times a day.

885

: 00:44:40

That's, and I'm like,

man, that's a lot of work.

886

: 00:44:45

That's a freaking ton of lot of work,

and you can't just post garbage.

887

: 00:44:49

It needs to be good.

888

: 00:44:51

Content.

889

: 00:44:52

But if guys like Alex osi, which

is a legend in sales, Gary V,

890

: 00:44:59

everybody knows who Gary V is.

891

: 00:45:01

He has fingers in every

single pie out there.

892

: 00:45:03

It looks like he started a

small shop of a small wine shop.

893

: 00:45:08

Now his empire is above a billion dollars.

894

: 00:45:11

And how did you see his old videos?

895

: 00:45:13

Did you see his, he still had hair.

896

: 00:45:15

He was talking and he is all crooked.

897

: 00:45:17

He is all weird.

898

: 00:45:19

But he did that for years

and he wasn't even that good.

899

: 00:45:23

It took him a long time

like he was before.

900

: 00:45:26

People really.

901

: 00:45:28

Went in there with the idea

that I am a public speaker.

902

: 00:45:32

I will record content.

903

: 00:45:34

Like I'm sitting, like I'm standing

on stage in front of 5,000 people.

904

: 00:45:38

This is my crowd.

905

: 00:45:39

This is who I'm talking to.

906

: 00:45:41

But man, was it ever cringing?

907

: 00:45:44

You watch this old video and I

can't even imagine how he feels

908

: 00:45:47

like, oh, please delete this.

909

: 00:45:49

I'm sure if he could, he'd have them all

removed, but this is the intent you have.

910

: 00:45:56

To post, you have to create good content.

911

: 00:45:58

Excel excellent content, because I

think I was looking the other day,

912

: 00:46:01

there's 220 million content creators

on the planet, 220, 220 or 240.

913

: 00:46:09

How are you?

914

: 00:46:10

How are you better than them?

915

: 00:46:13

There's not a lot of

Alex or mostly out there.

916

: 00:46:15

There's not a lot of Gary v.

917

: 00:46:20

Brett Deister: All right.

918

: 00:46:21

So where can people find you online

to get more of this great knowledge?

919

: 00:46:26

Nico Lagan: You can find

me on pl production.co.

920

: 00:46:30

All my, like all, everything that

I do when it comes to helping

921

: 00:46:34

content creators is on there.

922

: 00:46:36

If you wanna see my social

media you go to nico lagan.com.

923

: 00:46:39

All my stuff is there, but it doesn't

necessarily have anything to do with

924

: 00:46:43

showing out people to create content.

925

: 00:46:46

I'm a very political guy.

926

: 00:46:47

I like to talk about a lot of

stuff that tend to piss people

927

: 00:46:50

off, but hey, this is who I am and

this is what everybody's getting.

928

: 00:46:54

Their feelings hurt today.

929

: 00:46:55

Brett Deister: Yeah,

930

: 00:46:57

Nico Lagan: but I'm all over the place.

931

: 00:46:58

Name the platform, look for

real, Nico Lagan, and I'm there.

932

: 00:47:02

Brett Deister: It happens,

especially on Twitter slash x.

933

: 00:47:04

You, you offend everybody there.

934

: 00:47:07

Nico Lagan: Yeah.

935

: 00:47:07

You know what I'm a

big fan of free speech.

936

: 00:47:10

I believe in free speech

a hundred percent.

937

: 00:47:12

I wanna, I've always believed in giving

people so much rope that they show me

938

: 00:47:17

exactly the type of person that they are.

939

: 00:47:19

I like to know who I'm dealing with.

940

: 00:47:21

And when you're allowed to say,

free speech says that you should

941

: 00:47:25

be able to say whatever you want,

that doesn't mean that you shouldn't

942

: 00:47:28

have consequences for what you say.

943

: 00:47:30

But you should be allowed

to say whatever you want.

944

: 00:47:34

I want to know who you are.

945

: 00:47:37

Brett Deister: Gotcha.

946

: 00:47:38

So with that, any final thoughts?

947

: 00:47:41

Nico Lagan: Thank you for having me on.

948

: 00:47:42

Hopefully I've helped one person.

949

: 00:47:44

If I, one person is

somewhat inspired by this.

950

: 00:47:47

I'm I'm happy.

951

: 00:47:50

Brett Deister: All right.

952

: 00:47:51

Thank you Nico for joining Digital

Coffee Marketing Brew and sharing your

953

: 00:47:54

knowledge on AI and content creation.

954

: 00:47:57

Nico Lagan: Absolutely.

955

: 00:47:57

Thanks for having me on, man.

956

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Brett Deister: And

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