Episode 16
Julia Pearson's Secret to Balancing Creativity and Marketing Efficiency
In this episode, Julia serves up her knowledge on selecting the right mix of social media platforms, emphasizing LinkedIn for leads and smart content repurposing across other networks. She lays out her toolkit for content creation, including Canva and CapCut, while highlighting the efficiency of free schedulers and classic Google Sheets for organization.
We'll explore the art of investing time, the perks of tools like Canva Pro, and the importance of delegation to maintain our creative edge in the marketing grind.
3 Fun Facts
1. Julia Pearson, despite being a guest on a podcast titled "Digital Coffee: Marketing Brew," prefers tea over coffee.
2. Brett Deister and Julia Pearson discuss the differences between hot and cold coffee during the episode.
3. Julia runs Stratos Creative Marketing, a company that helps businesses improve their social media relationships with services in organic and paid social media.
Timestamps:
00:00 Digital coffee marketing episode with host Brett.
04:31 Combining ads and social media for leads.
06:23 Few hard sells, more education and entertainment.
11:21 Highlight expertise through relevant quick wins in storytelling.
14:40 Focus on priorities and what you'll do.
15:57 AI supports content generation, initiated by people.
22:52 Value of time and money for marketers.
26:13 Consistency and commitment are crucial for content.
29:30 Social media managers struggle to prove ROI.
32:14 Curious about the future of AI in sales.
33:52 Marketers do best work aligned with values.
💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
👕 Check out our merch: www.digitalcafe.store
🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
Transcript
That's good.
2
:And welcome to a new episode of
Digital Coffee Marketing Brew,
3
:and I'm your host, Brett Deister.
4
:And this week we're gonna be talking
about social media, business goals,
5
:videos, podcasts, all the content you.
6
:Want to know about and probably should
be looking into for this year and
7
:next year since it's almost 2024.
8
:But with me, I have Julia Pearson
with me, and she is a self-employed
9
:marketer and she has scaled from our
team from one to 12 and she has to
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:design work culture and values and team.
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:And we've, and she's just had been
doing a great job for the past five
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:years with it, and she's certified
at the StoryBrand framework.
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:But welcome to the show, Julia.
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:Julia: Hey Brett, thanks for having me.
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:Brett Deister: You're welcome.
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:And the first question I ask all my guests
is, are you a coffee or tea drinker?
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:Julia: I like, wish I
was a coffee drinker.
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:Like I'm aspiring like the smell,
like gimme a coffee candle any day.
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:But the taste of it, I don't
know how you guys can handle it.
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:I am.
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:Tea all the way, even
though I wish I wasn't
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:Brett Deister: all coffees are the same.
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:So that's one thing.
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:So Starbucks does actually
burn their coffee.
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:So I have heard that if you only
have Starbucks, then yeah, I
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:could see why you would say that.
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:But if you actually have good
coffee, it does cost more.
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:But if you actually have
that, it does taste better.
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:It just tastes smoother Also.
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:Cold coffee is less acidic
than warm coffee or hot coffee.
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:So I,
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:Julia: there are differences.
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:I have not tried, I have
not tried cold coffee.
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:Maybe I'll try that next.
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:Brett Deister: Yeah.
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:So there are differences.
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:So if you don't like the acidity
of hot coffee, try cold brew.
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:Instead.
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:It, 'cause there's no heating process.
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:It's less acidic.
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:Good to know.
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:Good to know.
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:I gave a brief summary of your
expertise, but can you give
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:our listeners a little bit
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:Julia: more about what you do?
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:Yeah, for sure.
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:Yeah.
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:Like Brett said, my name is Julia.
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:I run what is called
Stratos Creative Marketing.
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:Our mission and goal in business is
to help business owners improve their
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:relationships with social media.
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:Yesterday alone, I met with three
people and the first thing out of their
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:my mouth was, I hate social media.
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:And when it comes to doing social
media for business we can get really
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:complicated feelings around it.
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:And I totally get it.
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:Because as consumers we might enjoy
it, but as business owners, we feel
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:pressure and really like a guilt around
it if we're not doing it, quote unquote.
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:Or what.
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:Whatever is making you feel guilty about
your social media don't feel guilty.
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:So we love doing social,
we love doing content.
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:We occasionally build a website
here and there, but our main love
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:is social, both paid and organic.
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:Brett Deister: Got you.
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:And then how can businesses get
more leads from social media?
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:Because I know it's all about
sharing content and we always get
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:those annoying LinkedIn messages
that always are hard sells, and I'm
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:like, Nope, I'm done with that one.
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:So how do you do it effectively?
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:Julia: Yeah, for sure.
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:Half of the time when I get those LinkedIn
messages, my response, my ideal response
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:would be, is this working for you?
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:That's what I really wanna know.
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:Because I agree, it feels
uncomfortable to get them.
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:It feels really awkward,
did you even research me?
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:I had one that was like
clearly scheduled wrong.
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:It was said, the subject line said, happy
Thursday, but it was actually a Friday,
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:which was just like, okay, are you even
paying attention to what you're doing?
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:And so leads on social is hard.
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:And I admit it, especially if you have
a colder audience or a smaller audience.
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:And in fact, this is.
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:Originally I started as like
an organic only social media
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:shop, and that's all we did.
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:And we started realizing like
our clients were not getting
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:the results that they wanted to.
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:So we took it to paid and
tried something new out.
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:We love doing, and this isn't
just like your regular ads trying
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:to get people to buy those work.
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:Sometimes they cost a lot of
money, sometimes they don't work.
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:It's just like a lot of hit or miss.
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:But what we love doing
are lead generating ads.
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:And so we couple these
lead generating ads.
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:With your organic social to create a
really vibrant social presence that
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:is actually gonna get people into your
funnel into your funnel, into like
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:your sales process, whatever it is.
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:We are getting them through there.
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:And so we're using both together because
right now, like Meta Zuckerberg, they
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:just want our money to be quite frank.
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:And and as much as it sucks, like at
the same time, if you do play their
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:game, you can get like new leads.
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:A lot of our clients are getting
them for a dollar a piece.
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:Maybe $2 a piece.
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:Like the highest one that we have
is an energy company and they're
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:getting 'em for $20 a piece, but
that's because nobody really wants
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:to sign up for an energy company.
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:So yeah, so that's our approach is
we're marrying these two sides and
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:trying to create something that is
really sy systematic for people.
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:Got
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:Brett Deister: you.
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:And that leads to what's
a solid content strategy?
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:'cause I feel like without the content,
the leads are never going to come
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:because if you just choose straight
hard sale ads, no one, everybody scrolls
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:Julia: through quickly.
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:I.
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:So when it comes to like your
organic social, what we love doing
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:is education and entertainment.
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:That is what people are there for.
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:People go to social because they
want a break from their day,
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:like they want a brain break.
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:And so if they're doing that's 'cause
they want to have fun or they wanna
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:walk away having learned something new.
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:So depending on a brand, like
we will go one way or the other.
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:Figure out a hybrid.
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:We actually are doing less and
less hard sales on organic social
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:because they don't work and it's
just a waste of a piece of content.
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:And so sometimes at most like what
we'll do is every fourth or every
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:fifth post might be an invitation
to do business or to further that.
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:Buyer journey, like
further the relationship.
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:But otherwise the rest of them
are education and entertainment.
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:And then for the ads, what
we're actually doing is we're
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:coming up with a lead generator.
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:So some people call it a lead magnet,
whatever you wanna do, it's generally like
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:a PDF or a quiz or a course or something
that gives somebody something valuable.
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:A lot of our one that we're running right
now for ourselves is we have 101 social
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:media prompts and it's going like crazy.
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:Everybody wants to know
what to write on social.
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:And so we have A PDF that
outlines 101 different things
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:that you could talk about.
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:And so we set those up on ads and
people, what they'll do is they
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:will trade their email for it.
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:So we say, give us your email
and we'll send this to you.
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:That's how we've built a list of several
thousand people that then we're following
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:up via email and we're selling to
them via email rather than on social.
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:All of our clients have been super happy
with this approach because it takes
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:selling off the table or of social media.
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:It takes it off of the social media
table, which social media has become or
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:should be like, such a relational aspect.
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:And the selling is what
makes it uncomfortable.
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:So our clients are feeling like,
okay, this feels way more comfortable
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:to me, way more relational.
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:And then.
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:Email is where it becomes a
little bit more transactional.
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:So
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:Brett Deister: what I'm hearing,
what I've been continually hearing
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:is giving away something for free
does help with the lead, with the
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:generating leads because no one just
wants to sign up for your newsletter.
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:They want something in return or discount.
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:If you're
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:Julia: e-commerce.
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:Yeah, e-commerce discounts are great.
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:Those are really effective.
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:If you're in like the service-based
industry and you're like, turnaround
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:time with a new client takes longer.
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:Really good downloadable
resource is really great.
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:We have had anything from
tips on how to budget better.
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:We had one, one client who.
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:She works in the therapy space.
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:And she wanted to do 20 conversation
starters around the holidays
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:that like, was so good because
everybody's oh, we need better
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:conversations around the holidays.
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:And so we try to find some that might
fit seasonally or that are just really
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:good evergreen because it's things
that people know that they need.
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:And how does
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:Brett Deister: storytelling
play into this?
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:Because content by itself without
a defined goal or a defined like
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:way of figuring out where the
content's going leads people to go,
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:I don't know what you just told me.
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:Julia: So we definitely wanna make sure
like everything that we're creating,
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:especially like those lead generating
PDFs, fits within the overarching story
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:of what you want your client to do.
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:And I live and die by the
StoryBrand framework if anybody.
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:If anybody's listening to
this it's a great book.
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:It's a fast read.
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:And the whole premise of it is that
as business owners, we are the guides
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:and our customers are the heroes and
they can't reach success without us.
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:And so when I'm thinking about my
lead generator, my lead magnet, I'm
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:thinking, okay, what does my customer
need to succeed and how could my
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:lead generator be the first step?
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:So I don't want them to be
able to succeed without me.
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:And so I want them to taste a little
bit and then say, oh, that was so good.
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:Let me hire Julia to do the rest.
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:And so I need to know, okay.
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:Say for example, like one of our
financial advisors wanted to launch
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:a budgeting app so their customer
wants to budget better, have more
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:money have like financial security.
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:And as a financial advisor,
he's the guy to help lead them
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:to that financial success.
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:We created three tips on how
to save money or way 10 ways to
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:save a hundred dollars in a day.
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:That gives people a tiny taste of
his methodology and his expertise
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:so that they have a quick win.
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:And that's related to their success.
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:If he suddenly was like, Hey,
eventually I know that I wanna sell
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:a budgeting app, but let me create a
PDF about five things you should know
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:about your 401k and retirement plan.
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:That has nothing to do with a story that
he's trying to tell around budgeting.
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:If he was trying to tell a story
around financial peace, financial
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:awareness, related to the retirement
days, then that would be perfect.
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:But like we have to think about
what story are we telling?
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:What's the end result that we want?
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:Just like you said if we don't have
a goal, like why create the content?
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:And then all of what we created
afterwards supported that budgeting
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:story which is a piece of this financial.
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:This financial story.
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:And
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:Brett Deister: now comes
the Howard's delivery.
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:With such a diverse portfolio of
different content you could do
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:blogs, podcasts, videos, written
newsletters through LinkedIn, video,
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:short form videos, long form videos.
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:How do you pick the right
format for your audience?
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:Julia: Is a great question and I feel
like it's something that we battle
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:with every day, like both internally
and then with our clients, not, we're
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:not battling against our clients to be
clear, like we're battling alongside
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:of them to figure out what fits.
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:And so I think it's a combination of.
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:What does a client feel comfortable with?
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:Or what as a business owner
do I feel comfortable with?
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:I had a great successful business owner
who just the other day said, I will
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:never do videos because I don't want to,
and I've been successful without 'em.
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:And so I'm gonna stick
stay true to who I am.
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:And while videos perform great.
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:And I would say, you,
you might be missing out.
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:She has a point like, and it like
she's successful without them.
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:And so like why why do something, I
guess what I'm trying to say is if she's
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:comfortable knowing like, okay, I might
be missing out, but I'm okay with that,
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:then so am I if that is true to her.
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:So we are trying to figure out
what is true to the client.
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:Where is the audience?
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:If their audience is more on Instagram,
more on TikTok, like in the end you
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:have a little bit of your audience
everywhere, but where are they the most
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:and where do they spend their time?
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:Also, where do they spend
time thinking about you?
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:We've had a lot of business professionals
who were like, you know what, we
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:actually should be on LinkedIn,
because people are in more of a work
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:mode when they're on LinkedIn and you
are more of a work related service.
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:Whereas Instagram is more fun,
so they're not thinking about
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:you when they're on Instagram.
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:So we're also looking at
where the audience is.
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:Lastly, one of my things that I insist
on is what, not what do you have time
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:for, but what will you make time for?
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:Because in the end we can.
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:We can make time for anything,
but we're all picking and
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:choosing what's a priority.
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:So if I have a client and I know video
is gonna be the best thing, but they
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:will never do it, then like, why?
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:I need something.
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:I need something rather than nothing.
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:So let's get to work on something that
feels cohesive or that they will actually
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:create, like if they're more into
writing, let's get them writing blogs
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:and then we can convert some of that
into video or reels or things like that.
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:So those are the three questions
that I usually ask is what
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:are you comfortable with?
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:Where is your audience?
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:What kind of stuff are they taking in?
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:And then what will you actually do
because if you're not gonna do it,
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:let's start with something got you.
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:And
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:Brett Deister: then does AI
start to play a role now?
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:Because everybody's talking about
it, everybody's trying to figure out
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:how to use it effectively as well.
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:Is that, does that play a
role with a lot of clients?
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:Julia: We use AI a lot
to repurpose things.
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:So because in the end AI is a
tool and a tool is only as good
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:as the people who are using it.
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:And so if I.
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:We've tested this, you can see it
online too, like there's more and
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:more, like on LinkedIn, you can
tell what has been written by AI and
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:what has been written by a person.
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:And so what we usually doing
is having a person initiate.
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:The process.
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:So whether they're writing a blog or
maybe they're just writing the outline,
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:and then AI like fills in the gaps.
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:But we want the person to be
starting with the original thought.
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:And then if we're, if they've
given us a blog, then we might
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:say, Hey, chat GPT will you break
this up into 10 social media posts.
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:That helps us save time.
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:But one of my rules with all of.
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:Our team and our clients is, it
has to start with a person and
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:it has to end with a person.
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:Like we're like.
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:Chat, GPT and other AI tools
use very fancy words that we
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:don't necessarily use every day.
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:And you can tell it to not use
those words, but in the end it
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:sometimes sneaks them in anyway.
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:And so you should be looking
at it before and after and
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:saying, does this sound like me?
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:So I think it's a great way
to create multi, like to
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:multiply the pro the content.
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:But.
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:It's a very rare occasion that I would
start with AI, unless if it was to
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:help me brainstorm an original thought.
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:Brett Deister: Got you.
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:And then we've done all this,
but like I think you a little
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:mentioned before, but where's the
right distribution way of doing it?
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:Because everybody said nowadays, no.
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:Before when social media was
new, everybody was on everything.
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:It was like let's be on everything.
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:It's all great.
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:And everybody's maybe you shouldn't be on.
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:Every single one of them, unless you have
a very large team to disseminate all that.
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:So where should clients be?
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:Like what right platform is for them is I.
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:Julia: Yeah, one of my friends, Annie
Schiffman, she just came out with a
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:new book called Simple Social Media.
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:She talks about picking if you only
have so much bandwidth to pick two
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:things that are not owned by the
same company, so pick Instagram.
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:TikTok or Instagram or Facebook and
Twitter slash x, like things that
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:are not owned by the same company.
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:Like your two things can't be Facebook and
Instagram 'cause those are owned by Meta.
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:I think that's like a great
principle and I thought it was
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:brilliant when I first heard it.
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:For people who have a really limited
amount of time, we are hired by
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:clients to get the distribution
out to way more platforms.
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:But what we'll usually do is we'll
say, okay, based on the client's
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:strategy, we think LinkedIn should lead.
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:LinkedIn is gonna have the
most of their audience.
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:They're gonna be in the right mindset.
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:But now that we've created that content,
why don't we pop it over on Instagram?
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:Why don't we pop it over on Facebook?
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:Because why not?
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:We have it anyway.
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:And so that's how we think and that's
what I would do for bigger companies.
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:People that have more time, people
that are using tools like schedulers.
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:But I think that Annie's tip on picking
two places that are not owned by the same,
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:one is like a really good place to start.
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:Because then.
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:If one goes down, you
still have the other one.
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:But then also you're reaching
like different sets of your
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:audience for consecration.
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:Brett Deister: What do you
think the essential tools should
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:be for creating this stuff?
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:Because maybe they can't
hire someone like you.
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:Maybe they have to do it themselves
because sometimes it just happens.
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:So what are the tools you recommend
for marketers that may not have
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:the budget for outside help?
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:Julia: Yeah.
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:I'm all about DIY.
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:I, if it's free, all the better.
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:So I love I think a scheduler is vital.
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:Anybody can search like a
free scheduler, like later.
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:I think Canva is also like
another important tool.
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:Canva is what, like while I love D
iy and I love Free Canva Pro is like
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:worth every cent that you pay it.
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:Because it has built in ai it'll
save you time with our brand kit.
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:It's one of.
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:I have five, four to five tips
that I always tell DIYers, and that
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:is actually one of them because
it'll save you a ton of time.
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:And then what I love doing is I, we
actually use old school like Google
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:Sheets spreadsheets to organize
our thoughts organize captions,
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:organize like the hashtags that
go with them, things like that.
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:Social media doesn't have to be hard.
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:In the end as long as you're doing it
well and you're pacing yourself, would you
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:Brett Deister: use like things like
Notion or, I think Microsoft just
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:launched their own version called
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:Julia: Loop.
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:That's like a great one too.
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:All of the tools I think that in the end
you have to figure out which ones work
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:best for you and what your suite is.
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:We just started using cap cut
for reels and it makes them, it
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:makes the process so much faster
and granted, like we're making.
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:Tens and hundreds of reels
every month for clients.
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:So like we, we need to make 'em faster.
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:But it's been like a really good
tool to speed up the process.
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:Brett Deister: Would that be
better than the Canva video editor?
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:Because I think they now have a video
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:Julia: editor, don't they?
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:Yeah.
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:Canva has a video editor and
it was, it's really good.
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:And we started using that one, but
we, the hard part is the captions.
380
:So 'cause you have to almost
like manually add them.
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:And so cap cut like you don't have to.
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:So that was what was taking
up the biggest amount of time.
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:Brett Deister: And for those out there
that wanna try traditional video editors,
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:da Vinci Resolve does actually have a free
version of their video editor as well.
385
:Doesn't have auto transcriptions,
that's the studio version of it.
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:But they do have an actual
like video editor for free.
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:Julia: And in the end, I think that's
what, as marketers we have to think
388
:about is like, what is worth our
time and what is worth our money?
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:And I get you have to have resources in
order to be able to make those choices.
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:But I think that as marketers we
finally realize Hey, it is more
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:worth me paying for Canva pro than.
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:Us having to go back.
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:'cause Canva Pro, for those of you
who are not familiar, you can create
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:brand kits and have each client's
hex codes and fonts together.
395
:And so all you have to do is go in and
select the client that you're using,
396
:or if it's for your own business,
like pick which brand you're using.
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:And then all you have to do is.
398
:Then you can just see the colors.
399
:I started realizing like, wow,
the amount of time that my team is
400
:taking to look up hex codes, look
up font names, all of those things,
401
:like it's probably worth the like 15
bucks a month to pay for Canva Pro.
402
:Even if it's just saving like
a little bit of a headache.
403
:And I think that's the problem.
404
:As marketers, there's so many tools and
they're so good, but you have to think
405
:about what's like the best use of my
time and usually it's like our brains
406
:are like the best tool that we have.
407
:And so like how can we take the
nitty gritty out of the picture
408
:so that our brains have more space
and time to really make magic.
409
:Brett Deister: And have you noticed your
clients actually wanna do more podcasts
410
:or be a guest on podcasts because of the
evergreen side of the content as well?
411
:Because not I, and I always say not
everybody should be doing podcasts.
412
:You can't do podcasts, don't do it.
413
:But are you seeing that side of
like ads and guest spots for clients
414
:going, Hey, I wanna be on podcast now.
415
:Julia: Yeah, I think we have a handful
of clients who have their own podcasts.
416
:And then we have a handful of
clients who guest on podcasts.
417
:And that's usually the differentiation,
is that when clients come to me and
418
:they're like, Hey, I wanna do a podcast.
419
:I usually say why don't you
go guest on a few first?
420
:Because it is a great way to give
it a shot, see if you like it.
421
:Like not everybody.
422
:Some people like freeze.
423
:Some people like get uncomfortable on
podcasts and that's totally fine, but
424
:go guess on one before you start one.
425
:Because starting, Brett, you and
I both know, like starting and
426
:maintaining one is a lot of work.
427
:And it is worth it.
428
:But I always advise my clients to test
things before they, they lean into them
429
:or at least lean in hard because a lot of
my clients and myself, we all have this
430
:like bright, shiny, like object syndrome.
431
:And so like podcasts I think have
become bright and shiny objects for
432
:some of my clients because they feel
like they should be doing it and
433
:it's the new cool thing to do, but
I'm like, do you really wanna do it?
434
:And do you really actually know the
time commitment that it'll take?
435
:Yeah, for sure.
436
:And it's not just like a time commitment
for Hey, I get to write one blog,
437
:or I have to do one podcast episode.
438
:I think it's are you willing to do this?
439
:On an ongoing basis.
440
:And what I love about podcasts
is more and more people are doing
441
:seasons and things like that.
442
:And so there's workarounds to it,
but hey, you might not feel like
443
:recording, but you have a podcast
episode that you have promised.
444
:People will come out next week.
445
:And so are you gonna put your big
girl pants on and go record it or.
446
:Are you gonna potentially
disappoint your audience?
447
:And so that's like kind of the
questions that we help our clients
448
:process because going back to what
kind of content should you be on?
449
:Are you actually gonna do it?
450
:Because if you're not actually
gonna do it, let's not start
451
:and then disappoint our people.
452
:Yeah.
453
:Brett Deister: And it's also.
454
:Making sure the audio's good.
455
:Making sure that you know
what platforms to be on.
456
:For example, Google Podcast is
going away in favor of YouTube
457
:music, which I saw in a, I saw that
458
:Julia: happen.
459
:I didn't know that.
460
:Yeah, go.
461
:That's awesome.
462
:Google announced.
463
:Brett Deister: That's interesting,
earlier this year that it's going
464
:away, which I saw it happening because
they were focusing on YouTube music
465
:and they were adding podcasts, and
I'm like that's the next stepping
466
:stone for Google to get rid of Google
467
:Julia: Podcasts.
468
:For sure.
469
:That's fascinating.
470
:So it makes sense.
471
:In the end, Google can do
whatever they want and it's true.
472
:We will all follow.
473
:So yeah,
474
:Brett Deister: whether we like
it or not, we will all follow.
475
:Just like Google Reader went away.
476
:Julia: For sure.
477
:For sure.
478
:We'll all play the game and what do you
479
:think
480
:Brett Deister: are some
of the common challenges?
481
:Markers faced with content
marketing, and we've talked about
482
:all these different content, but
what are the common challenges?
483
:It is it the tools and finding
the right tools for them?
484
:Is it finding the time to do it?
485
:Because with every new content you try
to add onto yourself, video could take
486
:actual hours and not just minutes.
487
:Podcasting does take hours because
you not only have to edit the audio if
488
:you're doing video, you gotta edit that.
489
:You also gotta do the show notes,
the timestamps and everything else
490
:that goes in involved with that.
491
:Is it, are those kind of the common
mistakes that you've been seeing with
492
:Julia: marketers?
493
:The common mistakes I think.
494
:I'm gonna take everything you just
said and sum it up in one word.
495
:And I think the common problem that
as marketers we face is burnout
496
:because we're taking on like too much.
497
:Whether it's for our clients, whether it's
for our, our bosses, like whatever, or
498
:for us, like we are exhausting ourselves
because of everything you just said.
499
:Like we're trying to do it all because
we feel the pressure to, and there,
500
:there is space and time for all of those
things, but I think that we also don't
501
:always know our numbers or our analytics.
502
:I always think marketing is like
half science, half art and generally.
503
:Some of us fall in one camp a little bit
more than the other as like a creative, I
504
:definitely fall into like the art space.
505
:And so many times I am like running like
in a hamster wheel, trying to do all of
506
:it burning out because I don't know what's
working or not because I'm not paying
507
:attention to my numbers and my science.
508
:And so I feel like that's
something that if we can
509
:integrate those two sides better.
510
:And I say this like for all my fellow
social media managers, I know it is so
511
:hard to prove ROI for social media and
it is like the bane of our existence.
512
:So I get it, like I'm saying, know your
numbers, but how do we even know them?
513
:But because of that, we're trying to do
everything to prove that it's working.
514
:And in the end.
515
:We're exhausting ourselves.
516
:And I think that's one of the
biggest mistakes and problems that
517
:we face, is that, yeah, we have the
tools, we have all these things, but
518
:in the end, if our brains are too
exhausted to be creative, like we've
519
:lost like our most valuable assets.
520
:It is
521
:Brett Deister: similar to pr.
522
:'cause PR is definitely harder
to actually show your ROI.
523
:'cause PR is very awareness driven
and media hits, and that's harder
524
:to correlate than marketing.
525
:Marketing is more towards sales and you
could actually correlate those better.
526
:But Mark, but PR is purely just awareness,
brand awareness, media hits, and.
527
:Sh.
528
:Figuring out how that
goes with your sales is.
529
:Can be very difficult
530
:Julia: and social.
531
:I would say like social organic
probably lives more in like the PR camp.
532
:Social ads probably lives
in the marketing camp.
533
:And so that's where it's like
really complicated to figure out.
534
:And that's honestly like why we started
adding like ads because we were like,
535
:Hey, then we can justify the organic.
536
:Because I also tell all my clients,
you can't do ads without organic or
537
:else you're gonna look like a scam.
538
:And you don't want that.
539
:So true.
540
:And
541
:Brett Deister: then with the evolving
digital landscape, what do you
542
:see as the future trends for 2024?
543
:Do you see more AI driven
content with the human touch?
544
:Because we always need
a human touch to it.
545
:Do you see more podcasts
exploding even more than before?
546
:Because all I see from the numbers and
I keep up to date with all the podcast
547
:stuff is that it's still going up.
548
:Podcasters ha are having
have more influence now that.
549
:Influencers themselves right now because
of just how podcasts are different
550
:than just social media influencers.
551
:Do you see more leaning in towards
podcasts as a content viable wise,
552
:or do you see AI more leading the
charge than podcasts will ever will?
553
:Julia: Gosh, I feel like
that's a really hard question.
554
:See both of those things.
555
:I, I'm actually curious and so this is
not a trend or a prediction or anything.
556
:I'm curious like already I feel like
the temperature around AI has changed
557
:since the beginning of the year where
everybody was really gung ho about
558
:it to like the end of the year and
people being like, wait a minute.
559
:And maybe it's 'cause I live in this
creative writing space and where people
560
:have been like, is this really better?
561
:Is it really better?
562
:And so I think that I think in 2024
we're gonna get more answers on that.
563
:And so we're gonna get more answers
to see is ai, could AI do the same
564
:thing that humans did in terms of sales
or marketing and sales in the end?
565
:Or is it better or is it worse?
566
:I think that's what we're gonna see is
like this, human versus AI like decision.
567
:And will AI take the front
seat or the back seat?
568
:That's what I'm curious about.
569
:Got you.
570
:Brett Deister: And then
where can people find you
571
:Julia: online?
572
:I.
573
:Yeah.
574
:If you wanna come and follow us, we are
at Stratos, S-T-R-A-T-O-S, creative.
575
:We, I spend most of my time on
Instagram so come over to Instagram,
576
:but we are on almost every
platform, so you can find us there.
577
:All right.
578
:Any final thoughts for listeners?
579
:No, you guys, you know what?
580
:I just come down to the fact that we are
all doing our best with our marketing.
581
:And even like those circling back, even
those like cold messages on LinkedIn,
582
:they are trying their darnedest.
583
:To do their best.
584
:But I think in the end we have to
really look at what is pushing the
585
:needle and what is making a difference
and what resonates with us and our
586
:brands so that we don't burn out.
587
:Because in the end, if we're doing
things that don't align with our
588
:values, that's how we're gonna burn out.
589
:And so to all my marketers
out there, you've got this.
590
:Brett Deister: Julia, thank you for
joining Digital Coffee Marketing
591
:Brand and sharing your knowledge
on social media and content.
592
:You're welcome and
thank you for listening.
593
:As always, please subscribe to
this podcast on all your favorite
594
:podcasting apps, the Five Star Review.
595
:It always does help and join us biweekly.
596
:Now since I've gotten so many
great guests, or another great
597
:topic with thought leaders in
the PR and marketing world.
598
:Alright, guys, stay safe, understanding
your content and your social media.
599
:And see you next month later.