2024 Digital Marketing Trends: AI, Data, and SEO Optimization Strategies

Brett Deister: 00:00:13

Hmm.

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That's good.

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Welcome to a new episode of

Digital Coffee Marketing Brew,

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and I'm your host, Brett Deser.

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And this week we're gonna be talking

about SEO, digital marketing,

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social media, all the things you

need to know about to actually

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help your business run successfully

through the digital landscape,

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because there's a lot in, everybody

needs to know how to do that well.

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But I have Brandon with me,

and he has run, and he runs and

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operates SEO Optimizer with.

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Which is a digital marketing company

focused on small to medium sized

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business to get more online traffic

and convert it converts clients

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and into sales and leads as well.

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But welcome to the show, Brandon.

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Brandon L: Thank you for having me on

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Brett Deister: today.

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Welcome.

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And the first question I saw my guests

is, are you a coffee or tea drinker?

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I like my

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Brandon L: mocha coffees.

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Some chocolate in there always helps out.

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Like

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Brett Deister: the Starbucks mocha or

you like, or do you just not carry?

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It's just like

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Brandon L: whatever.

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Anything with chocolate is good.

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So can't go wrong with coffee and

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Brett Deister: chocolate.

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No, it is almost the holiday season,

so you're probably gonna get some

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of that peppermint mocha too.

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Mm-Hmm.

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Yep.

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Brandon L: Anything

with chocolate in there?

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Any type of chocolate,

like chocolate pepper.

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It's cow.

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It's all good.

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No

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Brett Deister: worries.

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But I gave a brief, uh, summary of your

expertise, but can you give our listeners

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a little bit more about what you do?

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Brandon L: My name is Brandon

Lebo, and I help people get

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more traffic to the website.

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Specifically using search engine

optimization and helping out with paid

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ads, just trying to make sure that people

find you when you're searching online

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and got my degree in business marketing.

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And when I first started out, got

my, or when I graduated, got my

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first job helping a company out with

their digital marketing, which I

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didn't really know much about it.

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That was back in 2007.

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They said, don't worry, we're gonna

learn with you taking your like

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classes and workshops, seminars.

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And after working there for a few months,

just realized this is probably the future.

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Everyone's gonna have a website,

and there's lots of different ways

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to get traffic, such as SEO, social

media, email marketing, paid ads.

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It all works via traffic.

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But I just thought, who want,

who doesn't want free traffic?

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So over the years, I focused on search

engine optimization, just trying to

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tap into that free traffic from Google,

working at different advertising agencies

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as a director of SEO and before work

or after work on my lunch breaks, I

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worked on my own company and built that

up to where I was able to eventually

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quit my job and focused solely on this,

and really been doing that ever since.

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Just helping people tap into

that free traffic to get more

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sales and leads to their website.

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All right.

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Brett Deister: And so the landscape

for digital marketing has evolved in

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the past few years, but what trends

do you see shaping up for: 2024

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we're almost towards the end of 2023,

but what do you see shaping up to be

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trends for 2024 in digital marketing?

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I.

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Brandon L: Just in general.

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So doesn't matter if it's SEO or just

in general life, but AI is really

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taking over and how do you use AI to

help with your SEO or is Google gonna

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be taken over with AI and just have AI

search results or what's gonna happen?

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So just trying to figure out what's in

store because it changes so quickly.

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There is no constant with

digital marketing, it's

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always changing and evolving.

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So just trying to see what's

gonna happen next or is this

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a fad that's gonna disappear?

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Probably not, but who knows what's

gonna happen and just trying to stay

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up to date with all the latest changes

with AI and the tools, the companies

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that are putting it out there, Google

has Bard, which is their version of ai.

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So just trying to see what's, what the

future has just in store with that.

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And

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Brett Deister: so should you recommend

a lot of marketers actually at least.

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S dip their toes into AI

because it's everywhere.

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I mean, we have Jet GPT, we

have barred, we have perplexity.

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I think I've figured that one

out as well, a little bit.

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So should, should they start to dip their

toes into it and figure this all out?

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Definitely

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Brandon L: sooner than later.

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Otherwise, you're gonna be far behind.

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But you can't just copy

and paste and rely on ai.

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Just use as a tool to help you out.

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But if you're just relying on

it to do all the work for you.

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It's probably gonna do more harm than

good, giving you incorrect information,

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but use as a tool to help start

and supplement what you're doing.

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That's where you should

use it, utilize it.

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Got

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Brett Deister: you.

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And then since we're still the

era of social media dominance, I.

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What platforms should like

business be looking at?

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I know it's gonna be dependent

between industry and industry, but

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should they look at x slash Twitter?

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Should they look at

Facebook for the future?

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Should they be heavily focused on TikTok

because Gen Z and everybody else is just

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scrolling through the short form videos?

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What do

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you

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Brandon L: think about all that?

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Yeah, with social, kinda like what

you just said, it just depends on who

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your audience is and where they are,

because you don't need to be everywhere.

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It's good to have your presence

everywhere or like claim your

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username everywhere, but.

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In terms of being active, you

don't need to be everywhere.

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You just need to figure out who my

audience is, where are they, and how

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can I get 'em from in front of them at

the right moments when they're actively

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looking for my product or service.

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And I.

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I'd say test 'em all out and see which

ones work, which ones get engagement,

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which one gets more leads, more sales,

whatever that conversion goal is.

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But you never know until you try.

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Also, you can look at your competition,

see what platforms your competitors

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are active on, but then see which

ones they actually get engagement

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just because they're posting five

times a day on Twitter or X, and

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they're not getting any engagement.

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Is that really the best place to be?

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Maybe not.

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Or maybe they're just doing Twitter wrong

and they're just not posting correctly,

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but gives you some insights and some

competitive analysis is always gonna help

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kind of speed things up a little bit.

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Gotcha.

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Brett Deister: And then, I mean,

even going on with that, should

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they focus on like specific content?

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'cause not everybody can just

write, do pictures and video.

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Should they also just like figure out

what content they wanna be good at and

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then focus on those platforms instead?

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Because each one of them have different.

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Strengths and weaknesses,

depending on the content

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Brandon L: too.

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Yeah, I feel like most content is video

nowadays, and people want visual content.

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Video content is really taken over.

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If you look at Instagram,

it's primarily video, TikTok.

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It's all video.

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Everything's really shifted towards video,

so I tell people, just grab your phone

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and just put a face behind your company

and get behind it and start building that.

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Building that audience, building that

trust up with people because people wanna

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see who you are and build authenticity.

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That credibility.

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And it's tough at first, but once you

do it, it's not that art, but just

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gotta do it that one diamond, most

platforms do take video nowadays.

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Even Pinterest will take video.

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So if you're target audience is females

and it's all about like crafting, which

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is Pinterest audience, create some videos.

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I mean, images work really well

too, but you never know until

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you try it out and test and see.

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What works, what resonates

with your audience and keep

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pushing that towards them.

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Mm-Hmm.

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Brett Deister: And how, how did

pros build backlinks safely?

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I mean, I still, the old school

SEO is still important, but how do

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they build that to their maximum

effect and not build bad backlinks?

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Because there are difference

between good and bad, bad

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Brandon L: backlinks.

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Yep.

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So back links are clickable links

from other websites that point to your

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website, and you gotta get websites

that are related to what you're doing.

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Authoritative websites.

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If you're just getting random websites,

it's gonna do more harm than good.

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Google's cracked down.

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Think in 2011, they had a panda

algorithm update that was looking at

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backlinks saying, it's not the number

of backlinks, it's the number of quality

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backlinks, and was quality to Google.

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Quality.

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Backlink is a site that's relevant to

what you're doing and authoritative,

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but relevancy should be number one.

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The more related to you, the

better off it's gonna be.

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So finding, so if you're

a doctor, like a dentist.

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It's gonna be tough maybe to get

other dentists to link out to you,

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but you could find anything related

to healthcare, to hygiene, to, if

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you're doing children's dentistry,

you could find anything related,

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like children and stuff like that.

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So it doesn't have to be exactly

what you're doing, but I.

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Summit related.

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The more related the better, of course.

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But as long as it's summit related,

that's what Google wants to see.

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If you got a restaurant to link out to

you, that might look a little strange.

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I mean, maybe you helped out with the

restaurants employees and gave 'em

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a good deal for some teeth cleaning.

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But other than that, the majority

of them came from restaurants and

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that's gonna throw Google's algorithm

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Brett Deister: off.

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Got you.

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And then in the age of ad blockers,

since they become more and more

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prevalent, 'cause people are tired of.

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Let's say bad ads, like really bad ads.

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How can business create ads

to capture their attention?

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I mean, you have.

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iPhone that limits that even as well

with no tracking it through the app.

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So how can you create compelling content

in the age of prevalent ad blockers?

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Brandon L: Well, you could just, I

mean, the blockers are gonna block

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people from seeing the ads, but there's

other people that don't have it, and

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they're gonna still see those ads.

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And there's lots of

different ads you could run.

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Just like what?

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Social media.

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You could do like text ads on Google, you

could do images, you could do videos, you

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could do Gmail, you could do discovery.

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Then there's social media ads,

and it's just offering value.

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If you're just promoting yourself,

nobody really cares about that.

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But if you offer value and insights,

and maybe you have like a case study

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as a video, or give some tips out,

because if you're just promoting

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yourself, nobody wants to see that.

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But if you're giving out something

that's gonna be a little bit more

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receptive to people wanting to.

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Actually learn about your

product and service, but just

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take a step back and think.

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If you're looking for your product

or service and you saw ads, what

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type of ads would you want to see?

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Probably no ads, but if you had to be

forced to see ads, what type of ads

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would at least keep you a little bit

engaged and use as a starting point

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and look at your competitors, go to

their websites so you could get hit

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with the remarketing ads, and you could

see what type of ads they're utilizing

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or use tools to look at their ads.

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And just get ideas based

off the competition

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Brett Deister: as well.

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And should digital marketers start to

look more heavily into podcast ads because

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of the evergreen side of the content?

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Because I mean, we talked

about social media, but there's

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always other aspects of it.

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But should they also start to look

at, maybe even craft out a small

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budget for podcast ads as well?

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Yeah.

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It's

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Brandon L: worth trying out testing out.

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You never know.

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I would look at the podcast analytics,

see how much traffic they're getting,

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how many downloads, how many views,

how long do people stay engaged

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with the videos or the audio?

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Do they just listen for ten second

or 10 minutes and then your a's gonna

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be 30 minutes into the show, then

it's probably not gonna do much good.

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But I.

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If they mention it on their

website and give you a banner ad

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that's along with that, that also

incentivizes you a little bit more.

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But I really just look at your

audience and see is your audience

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listening to the podcasts?

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And you can test it out.

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'cause you really never

know until you try it out.

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With all these different ads, it's

really throwing everything against

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the wall, seeing what sticks, what

resonates, what gets conversions,

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pushing more money into that.

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Pulling money away from what's not

converting and then just optimizing,

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testing, scaling, optimizing, and

really just never stop optimizing those

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ads because there's no perfect ad.

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There's no perfect campaign.

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There's always room to prove, improve,

test, landing pages, creative ad, text

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audiences, demographics, things like

that where it's really never ending.

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Business.

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Brett Deister: Gotcha.

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And then what are the benefits of the SEO

and what are some of the best practices

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improving your search engine ranking?

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Brandon L: The main benefit of SEO

is getting more traffic from Google.

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So when you search on Google,

there's ads at the top.

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Those are all paid ads.

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Those companies are paying anytime

anybody clicks on their website.

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Could be a couple cents, could be

a couple dollars per click, could

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be a couple hundred dollars for

one click gets pretty expensive.

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Right below the ads are the organic free

listings, and SEO is getting your website

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in those free listings so you don't

have to spend money on those paid ads.

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The ads work as long as you're

making more than you're putting

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in, but you can't really scale up

because once you stop running ads,

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you just disappear with the SEO.

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You'll still be there if

you stop doing SEO because.

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Google still trust you.

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As long as your competitors don't do

more SEO than you've done, then you'll

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remain on that first page of Google.

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But there's only 10 spots on

that first page of Google.

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So once you get to that first

page, you're pushing someone off.

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They're not gonna be happy about it,

and they're trying to outrank you.

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Looking at your keywords on your website,

how you structure your website, the

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content on your website, how you hire the

hierarchy of your website, the categories,

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subcategories, sub subcategories.

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And then they also look at the backlinks

saying, who's linking out to you?

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If you're a local business, looking to

see if you're on Google Maps and what

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strategies you're gonna incorporate

to get ranked higher on the maps, or

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just kind of reverse engineering their

entire strategy by using tools like

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hres or SEMrush or Moz, all pay tools.

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But they'll look at, they'll let you

see any websites backlink, so you can

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reverse engineer their entire strategy.

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And see how did they get to

that first page of Google?

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What can you do to emulate them and focus

on quality, not quantity like we talked

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about earlier with the backlinks, but

that's gonna give you insights to how you

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can potentially get your website up there.

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But SCL is like a puzzle.

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There's a lot of pieces to that puzzle.

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Some pieces are much

bigger than others, like.

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Content on your website.

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Very, very important.

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Google feeds itself off text, meaning they

can't really read images or videos yet.

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They're getting much, much better at it,

but text is really what they rely on.

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And then backlinks to build trust up.

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Brett Deister: Mm-Hmm.

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And so should markers and PR pros just

like continually look at their SEO to

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continually make sure that if they are on

the top 10 pages, stay on the top 10 page.

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Because like you said, it always changes

and you always have to be aware of it.

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How, how do they make

sure it's all optimized?

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Should they look at the back links

and make sure if they can take it

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off or like unlink it to bad ones?

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Should they make sure that their, as

their keywords are up to date, or at

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least change 'em if they're not working?

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Is that some of the strategy behind

just keeping it on the top 10?

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Yep.

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Brandon L: And really looking at Google

Analytics and Google Search Console,

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both free tools and they will show

you how much traffic you're getting.

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Day over day, week over

week, month over month.

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So you could see, did

I get a big drop off?

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All right, where's the drop off?

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Is it coming from social media?

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Is it coming from paid ads?

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Is it coming from email

or is it coming from SEO?

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If it's coming from SEO, then you

use Google Search Console to see

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what keywords are dropping off,

what pages are dropping off, and.

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Try to figure out what might have

happened if you've been penalized.

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They'll sometimes tell you there usually

not, but they might tell you there.

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: 00:14:17

So you can figure out what penalty you

got hit with and then try to figure out

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: 00:14:21

what is Google looking for to, so I can

get outta this penalties at the backlinks.

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: 00:14:25

Then you got disavow back

links 'cause it's the content.

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: 00:14:27

Then you gotta start taking content off

your pages or rewriting the content.

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: 00:14:32

And fixing it so it offers

more value to the reader.

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: 00:14:35

So is,

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Brett Deister: um, I mean, talking

about the content, is it how to create

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: 00:14:38

compelling and shareable content?

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: 00:14:40

Because I feel like sh the, the sharing

wise could actually help the SEO as well.

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: 00:14:44

Brandon L: Yeah, as long as

the content offers value, then

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people will wanna share it.

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: 00:14:47

If it's just full of fluff and

fuller content, then that's

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not really offering value.

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: 00:14:52

So take a step back and think, if you're

reading this article, is it fulfilling

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what you're looking for, which is.

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: 00:14:59

You are probably asking a question and you

want an answer, and is it telling you that

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: 00:15:03

answer or do you have to read through a

bunch of filler context at the beginning

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: 00:15:06

and it just draws on and on and on and on?

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: 00:15:08

Like sometimes if you're searching for

recipes, you just want that recipe,

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: 00:15:13

but when you get to the websites

to rank on Google, they need texts.

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: 00:15:16

So they fill it up with a bunch of text

and a recipe to make something really

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: 00:15:21

simple like cranberry sauce could be.

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: 00:15:23

5,000 words where you're

like, I just need the recipe.

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: 00:15:26

Just tell me the ingredients, tell me

what needs to be done, and 200 words.

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: 00:15:29

But they're adding all this filler

content in there for SEO purposes.

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: 00:15:32

So that's where you gotta figure

out, all right, let me put all my

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: 00:15:35

I importing content at the top, and

then the filler content lower down.

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: 00:15:38

So when people get there, they

get what they're looking for.

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: 00:15:40

But I'm also appeasing Google, but

having all this extra tax that explains

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: 00:15:44

really in depth all the variations of

how you could cook it, the different

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: 00:15:48

methods and techniques and ingredients

that you could possibly use, but.

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: 00:15:51

Keep it really more

optimized for people first.

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: 00:15:55

Google Secondary.

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: 00:15:56

Got it.

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: 00:15:56

So

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: 00:15:56

Brett Deister: you almost wanna

consider like a press release or

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: 00:15:59

maybe even say, here's the link to

the bottom of the page for the recipe.

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: 00:16:03

Something like that to

help people find it easier.

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: 00:16:05

Is that, is that the best way of

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: 00:16:06

Brandon L: doing it?

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: 00:16:07

Yeah, that'd be good.

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: 00:16:08

Put a video up there.

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: 00:16:09

Something more digestible that.

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: 00:16:10

You're not gonna, because especially

with mobile, people don't wanna read

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: 00:16:13

through a long page on their cell

phone and keep swiping and swiping

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: 00:16:16

when they just want that answer.

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: 00:16:17

That instant gratification right there,

they're gonna hit that back button.

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: 00:16:21

There's 10 more websites on that

first page of Google Plus ads,

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: 00:16:24

plus videos, plus images, plus.

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: 00:16:27

Other things that they're doing to

try to keep you on Google longer?

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: 00:16:30

Brett Deister: Yeah, they don't load well.

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: 00:16:31

'cause I've seen some websites where

like the text jumps up and down and

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: 00:16:34

I'm like, ah, I don't like this.

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: 00:16:36

I don't want, I lost my reading

or where I was supposed to be.

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: 00:16:40

So should they be cognizant of that?

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: 00:16:42

Of just annoying ads?

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: 00:16:46

Brandon L: Mm-Hmm.

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: 00:16:46

Yep.

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: 00:16:46

Always just people first.

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: 00:16:49

That's what Google's been emphasizing

recently, is focused on people.

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: 00:16:52

But you still gotta have that

balance where you're optimizing

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: 00:16:55

for search engines, but.

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: 00:16:57

People as well because people, Google

looks at time on site user engagement.

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: 00:17:02

So if someone just comes to your

website from Google hits that back

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: 00:17:05

button five seconds later, that

sends a negative signal to Google,

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: 00:17:08

which you don't wanna do that either.

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: 00:17:09

And what are

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: 00:17:10

Brett Deister: challenges?

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: 00:17:11

Do some businesses commonly face when

implementing the email marketing?

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: 00:17:15

And what are some best practices

for overcoming these challenges?

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: 00:17:19

Brandon L: Probably

getting email addresses.

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: 00:17:21

Getting people to give you

their email address is not easy.

396

: 00:17:24

And buying the list is the

last thing you wanna do.

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: 00:17:27

You wanna get people to sign

up, and the way to do that

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: 00:17:30

is offer something for free.

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: 00:17:33

If you're e-commerce,

just give 'em a discount.

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: 00:17:36

10% off your first

order, gimme your email.

401

: 00:17:38

Simple.

402

: 00:17:39

But if you're not an e-commerce

business, then it's a lot more work.

403

: 00:17:43

You gotta offer something for free,

whether it's like a ebook or a class or a.

404

: 00:17:50

Something, but you gotta offer something.

405

: 00:17:52

If you're not offering something,

you're just saying, gimme your

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: 00:17:54

email, it's probably not gonna work.

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: 00:17:56

So if you're a dentist, again,

going back to that example,

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: 00:17:59

what can you give away for free?

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: 00:18:00

It's probably not much, but maybe

you give away ebook about seven

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: 00:18:05

tips to whiten your teeth in.

411

: 00:18:07

I.

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: 00:18:08

Under a month with using natural

ingredients or whatever it is, but

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: 00:18:12

something to, to differentiate yourself

versus just saying, sign up to my email

414

: 00:18:16

list to stay up to date with my dental

practice, which nobody wants to do that.

415

: 00:18:19

And then once you send a or

email people just offer value.

416

: 00:18:24

Don't promote yourself.

417

: 00:18:25

Just offer value.

418

: 00:18:26

So once people sign up for that email

list, you could have another email

419

: 00:18:30

that goes out about the importance of.

420

: 00:18:34

Cleaning your teeth and why it's

important, but not saying, come visit

421

: 00:18:37

me for your teeth cleaning, but just

talking about it because then it's

422

: 00:18:41

gonna be like, okay, maybe I should

see this dentist because there's so

423

: 00:18:44

many benefits to cleaning your teeth.

424

: 00:18:46

So just offering value

is really number one.

425

: 00:18:48

And then giving something

free to, to get those email

426

: 00:18:51

Brett Deister: addresses.

427

: 00:18:52

Gotcha.

428

: 00:18:53

And how do you think business can leverage

basically their, their data to actually.

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: 00:19:02

Rank higher.

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: 00:19:03

Like how, how, how can they, how, how

can they have success stories with,

431

: 00:19:08

you said like backlinks and everything,

but how can they actually leverage

432

: 00:19:11

it for the return on investment side?

433

: 00:19:13

Because the return on investment is

what we're all looking for is like,

434

: 00:19:17

am I getting the revenue back from how

much I'm spending either time or money?

435

: 00:19:21

So how can they leverage the

data and analytics to actually

436

: 00:19:24

get them better return on

437

: 00:19:25

Brandon L: investment?

438

: 00:19:26

You could look at analytics and see

which pages get the, the most traffic.

439

: 00:19:30

You could see, here's my, or

this page gets the most traffic.

440

: 00:19:35

I'm an eCommerce business, but

nobody's buying this product.

441

: 00:19:38

Or it has a bounce rate, meaning

how many people came to this

442

: 00:19:42

website and left immediately?

443

: 00:19:44

Let's say 90%.

444

: 00:19:45

So 90% of the people that came to this

website or that page left immediately.

445

: 00:19:49

What's going on?

446

: 00:19:51

I should try to fix this because they're

not look getting what they're looking for.

447

: 00:19:54

Or maybe it doesn't look good on a

different or platform that they're

448

: 00:19:58

on like Chrome or Firefox or I.

449

: 00:20:00

Mobile doesn't show up

properly, or whatever it may be.

450

: 00:20:03

You could get insights to what's

working, what's not working,

451

: 00:20:06

but you gotta look at the data.

452

: 00:20:07

The data's all there.

453

: 00:20:08

You just gotta utilize it and

incorporate it and make sense of it all.

454

: 00:20:12

Looking at Google Analytics, Google

Search Console, and other tools,

455

: 00:20:15

that could be that free data.

456

: 00:20:16

It should PR

457

: 00:20:17

Brett Deister: and marketing Pros like.

458

: 00:20:19

Test it out on whatever platforms

they can actually do it.

459

: 00:20:22

So like, is it Firefox

or Apple or Android?

460

: 00:20:26

They test it out and make sure that it's

optimized either through their own eyes,

461

: 00:20:30

because sometimes you can look at the

data, but like experiencing yourself

462

: 00:20:34

can also give you really good insight.

463

: 00:20:36

Brandon L: Yep.

464

: 00:20:36

Yeah.

465

: 00:20:36

Tests.

466

: 00:20:37

Test everything until you break it.

467

: 00:20:39

And then once you figure

out what's broken, fix it.

468

: 00:20:41

But like Internet Explorer

probably gonna break every

469

: 00:20:43

website for some strange reason.

470

: 00:20:45

So looking at your website on all

the different platforms, browsers,

471

: 00:20:49

tablets, mobile, desktop, and just

seeing how it looks, wide screen.

472

: 00:20:54

Computers, things like that.

473

: 00:20:55

Brett Deister: And then looking

ahead, what, what types of emerging

474

: 00:20:58

technologies or data or any type of

thing, including ai, what, where do you

475

: 00:21:04

think that's going to change the game on?

476

: 00:21:06

Is it gonna be getting better

insights into your website?

477

: 00:21:09

Is it going to be making better content?

478

: 00:21:11

Like how are we seeing game

changers coming in through

479

: 00:21:14

digital marketing in 2024?

480

: 00:21:16

Probably with

481

: 00:21:17

Brandon L: AI just pushing

out more content, but.

482

: 00:21:20

Is the content good?

483

: 00:21:21

Not really.

484

: 00:21:22

So you gotta edit it, but it does

make things a lot easier when

485

: 00:21:26

you are creating content, but

you just gotta go in and edit it.

486

: 00:21:30

So I feel like a lot more content's

gonna be out there and now Google

487

: 00:21:33

has to differentiate, but is

real versus what's not accurate.

488

: 00:21:36

And how do you know what's

real and what's not real?

489

: 00:21:39

It's kind of tough, like

fake news, real news.

490

: 00:21:41

It all blends in and it's

really tough to differentiate.

491

: 00:21:44

So just trying to figure

out how they could.

492

: 00:21:46

Understand what's accurate and

what's inaccurate, but have to

493

: 00:21:50

see what happens with all that.

494

: 00:21:51

Got

495

: 00:21:52

Brett Deister: you.

496

: 00:21:52

And then where can people find you

497

: 00:21:53

Brandon L: online?

498

: 00:21:54

Yeah, anyone that wants to learn more, I

actually create a special gift for them.

499

: 00:21:57

If they go to my website at

SEO optimizers.com, that's

500

: 00:22:01

S-E-O-O-P-T-I-M-I-Z-E-R s.com/gift.

501

: 00:22:07

They could find my

contact information there.

502

: 00:22:10

Along with classes I've done over

the years, I've done it for free.

503

: 00:22:13

So they could see step by step how to do a

lot of stuff that we talked about, and if

504

: 00:22:16

they wanna book some time on my calendar

for a free website analysis, they could

505

: 00:22:20

book some time there as well for free.

506

: 00:22:22

And any final thoughts for

listeners with digital?

507

: 00:22:25

Just be patient.

508

: 00:22:25

It all takes time.

509

: 00:22:26

A lot of people want that

instant gratification, which

510

: 00:22:28

sometimes it happens with.

511

: 00:22:30

With paid ads or social media,

you can go viral, but usually you

512

: 00:22:33

have to build it and build it.

513

: 00:22:34

And especially with SEO, it takes time.

514

: 00:22:37

So keep working at it and over time

you'll see that traffic move up, but just

515

: 00:22:40

don't get discouraged if you don't see

it right away, because it does take time.

516

: 00:22:45

Brett Deister: All right.

517

: 00:22:45

Thank you Brandon for joining Digital

Coffee Marketing, ensuring knowledge

518

: 00:22:48

on SEO and digital marketing.

519

: 00:22:50

Thank you for having me on today

and thank you for listening.

520

: 00:22:53

As always, please subscribe to Digital

Coffee Marketing Brew on all your

521

: 00:22:56

favorite podcasting apps, and the

five star review really does help.

522

: 00:23:00

And join us next month as we talk to a

great thought leader in the PR marketing.

523

: 00:23:04

Alright guys, stay safe, understanding

your SEO and content marketing

524

: 00:23:08

and see you next week later.