Leveraging Integrated PR and Marketing for Sales Growth: Expert Discussion with Carson Spitzke

Brett: 00:00:12

Mm, that's good.

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And welcome to a new episode of

Digital Coffee Marketing Brut.

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I'm your host, Brett Deister.

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But this week we're gonna be talking about

the integration between PR and marketing.

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I know a lot of you PR

pros and marketers know.

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That we're, we're similar,

but we're different.

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But a lot of people don't really

know that we're actually similar

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and different at the same time.

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They just kind of lump us all

together and think we do the same

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thing, which is not really true.

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Marketing is mostly and can be focused

more on sales and PR is mostly about

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the brand recognition, reputation

and all the other fun stuff here.

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But with me, I have Carson with me,

and he is basically an expert in this.

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He has a company that just helps

with other companies just trying to.

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Bridge the gap between this, integrate

it and make it seem like a well-oiled

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machine to boost your sales, which we

all actually want to boost our sales

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because that's how businesses grow.

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But let's welcome him.

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So welcome Carson to the show.

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Carson: Yeah, thanks for having

me, and much appreciated.

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Good intro there.

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And I guess the only other

thing I would say for now is.

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PR marketing, like they

are vastly different.

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But at the end of the day, when

you're looking at it from a growth

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perspective, you need those touch points.

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You need perception just in

order to well get sales, really.

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Brett: Yeah.

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And the first question is, all my guests

is, are you a coffee or tea drinker?

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Ooh.

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Carson: Technically I'm neither.

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I'll go with tea just because I haven't

fallen into the trap of drinking coffee.

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Try and stay away from caffeine.

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Try and stay away from sugar.

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But like a nice tea, when

I'm feeling sick does help.

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Brett: Like a green tea.

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Black tea.

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Like what Do you actually, actually

have like a preferred type of tea?

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Carson: Not really.

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I just put a ton of lemon in the tea,

so it helps my fer out whenever I'm

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sick, and that's about it really.

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Brett: Got you.

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I gave a brief explanation

about your expertise.

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Can, can you give our listeners a

little bit more about what you do?

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Carson: So I run Spit Solutions.

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It is a public relations firm.

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Everything we do, whether it's from client

acquisition, getting our clients featured,

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like we just use cold email to do it.

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So we're basically a cold email

agency kind of propped up as a

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branding agency, and really our value

prop is to either help control the

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narrative, increase credibility, or

get eyeballs and exposure out there.

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So that you can get in front of either

your ideal clients, which may be an

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investor, it's maybe a huge B2B company,

or it may be a business to may just be

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a normal consumer at the end of the day.

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And everything we're looking

to do within that is basically

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take them to the next step.

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Logically dispel any sales objections if

at all possible, and present our clients

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as the people that can actually solve

their problem or instill confidence within

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that prospect that my client can solve the

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Brett: problem.

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Got you.

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So do you actually think that

most businesses do well with

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integration between marketing and pr?

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I mean, we all know that you

have to integrate every team

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together and they should actually.

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Like be integrated together to

actually help the business grow.

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But do you think a lot of

businesses actually do that?

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I

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Carson: would say somewhat, and the

reason why I say somewhat is because a

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lot of the businesses that we work with,

granted if they have coverage before.

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They go through it in a weird way, like

they might use something like Hero or

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quoted just to get an as seen on banner.

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Like nothing wrong with

that at the end of the day.

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However, that's not really going to

do a ton with like controlling the

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narrative, like controlling the narrative.

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And what I mean by that is having the

message you want to get out there.

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Like think of it like this.

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If you're gonna post on LinkedIn, if

you're gonna make a sales asset, if

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you're gonna make something, share value.

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You can put that exact

same thing into articles.

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Pitch yourself out for that or

use editorials where you can write

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specifically on that, get that featured,

and then market that to your audience.

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From what we've seen, it's either that or

the companies that we work with that have

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gotten featured in the past, they might

not use it enough in their sales process.

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Like for example, a lot of companies

we work with, if they have a ton

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of press, like they may not even do

something as simple as an SC on banner.

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A lot of the time we see a lot of

companies we work with, if they use it

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in their ads, it works relatively well.

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Even for like new companies too.

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One of them, one of the companies

we worked with, they were a new

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e-commerce brand, like just founded.

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We gave them a couple

of quick hits for press.

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They used that press to get their

products into stores in the Los Angeles,

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California area, and they ultimately

ended up, I think they're close to

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mid six, close to seven figure run

rate in like four or five months.

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But not everyone can do that.

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Of course.

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I think the other aspect too is

really just integrating it properly

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so that the messaging is out there,

like the messaging, obviously using

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it, people don't use it enough

and really getting placements.

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The other thing

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Brett: Gotcha.

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And I mean we we're talking about

cold emails and everything, so what

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if you actually have it all set up?

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So what's the next step once,

once you have kind of the campaign

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set up the emails, how do you

actually effectively do this for

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the betterment of marketing and pr?

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Because each one of them have their

own different goals because obviously

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they do have their own different,

I guess, ways of dealing with

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Carson: the public.

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Yeah, and I would divide cold email

into two or three different categories.

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Well, technically maybe three or four.

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It's the tech and infrastructure set

up, like you never wanna send out cold

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emails from your main domain if you're

doing more than like 20 or 30 a day.

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Just because if you have a website

linked to it, you will hit spam.

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You cannot recover from getting hit in

spam if you have a website linked to

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it just due to IP and technical issues.

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So always buy burner domains.

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Just buy, like for example, if

your website is marketing brew.com,

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just buy something like get

marketing brew.com and set that up.

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The other component

with it, I would say is.

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Scripting Scripting's the least

important at the end of the day, but

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really you want something short, sweet,

that they can reply with interest.

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It kind of depends on

what you're offering.

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If you know you're either selling

a hot offer or a hot story, give

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them as much as possible that they

need to take it to next steps.

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However, if you're pitching something

that's kind of a bit more lukewarm or

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maybe something that may not have as

much general interest, you do still

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wanna include all that information,

but you do wanna make it short.

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Sweet.

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Kind of as clear as possible,

just so that they're more

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likely to reply with interest.

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I'm sure like you probably get

what, a couple dozen, maybe

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a hundred emails per day.

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And some of them, the ones I get, are

getting a lot shorter, a lot clearer,

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easier to reply to, but in the past

they've been hundreds of words.

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No one really cares.

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No one wants to read them.

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Is that what you've seen?

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Brett: For the most part.

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I mean, I've seen various

different types of lengths.

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I've seen various different types

of, I guess, subject lines because

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the subject line is what is actually

gonna make the person open the email.

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But then you have the iOS, I guess,

new rule changes where the iPhone

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just opens all of them for you.

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So you don't really know

your open rate anymore.

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It's more of the.

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CTR or the click through rate

is what I'm, what I feel like

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is the best metric right now.

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Is that, is that correct?

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Carson: I would say it

depends where you're.

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It depends where you're trafficking

someone and depends on the platform.

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If you're doing warm email marketing to a

list that's opted in off of an ad, I'd say

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click through rates is probably the best.

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If you're doing cold email marketing,

I wouldn't even bother including

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links or images or anything like that.

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You can probably get away with one at a

low volume, but if you do this at scale,

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which most organizations need to do

because, well, they need clients, right?

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At the end of the day,

it is gonna hit spam.

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We can't even track open rates

because from what we've tested over

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sending out, I think we've sent out

about a couple hundred k, maybe a

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million over the course of this year.

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Cold emails like for clients

to get people featured.

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And then just for ourselves, we

haven't seen any positive difference

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by having open rate on only

negative difference like scripts.

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That I would say, like the

open rate stuff does fall into

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that does fall into the setup.

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Just because you wanna make sure

that you're hitting the inbox.

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The only two things that we track is

it's reply rates, which is just the

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interest, and it's either the percent

of people that take that next step.

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So that's either meeting book

rate, or that is basically

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getting someone featured.

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And the only two things we've seen that

actually affect the second stat, which

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is like the likelihood that someone

does something, is how quick you are to

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reply technically what you're offering.

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I would say it's also really how quality

your replies are in the first place.

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Like if someone asks, for example, oh,

can you gimme more info on the CEO?

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You give a one sentence

blurb, not gonna be great.

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However, if you give them everything

that they're looking for, everything

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that they can possibly think of, then

that's gonna make it a lot easier.

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But again, scripts are kind of the least

important thing from what we've seen.

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Really at the end of the day, it

is targeting to a sense, and we

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look at targeting and list building

through a couple of different things.

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I will go in depth just because like

doing this for a cold perspective and

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doing this for pr way different and

you can do it a lot simpler for cold.

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You can go to approaches, you can go

like spray and pray, get everyone.

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That could potentially fit a list.

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Just hit them.

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And you can also go very targeted.

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Neither of them are good

or bad in my approach.

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Obviously, if you can do

targeted, always do targeted.

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However, from what we've seen,

we haven't seen a huge difference

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in adding on spray and prea.

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So I would do both.

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From a PR perspective, how we look at

it, because we're always, we're reaching

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out to the same contacts day in, day out.

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We can burn our media

contacts very easily.

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I've seen it.

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It's pretty common.

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There's a couple of resources, I

don't know if you've seen these,

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but there are a couple of resources

where various journalists will post

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some of the worst PR outreach emails

they get, and they're essentially

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blacklisted from the entire community.

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Have you seen those by any chance?

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Brett: I've been on both ends.

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So I've done the pitching, but how,

how I've done it before is actually

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read some of the articles that they do

and I under also understand what the

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journalist is actually like reporting on.

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'cause if you don't, then yeah,

you get, you make bad pitches, so

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you have to do, you have to put

in the work to actually do it.

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And.

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If the journalist is going to post you

as like, what are you doing then that

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PR pro hasn't, is either overworked

and they have too much like a small

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team or by themselves too much going

on where they can't actually do it

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or they're just lazy and just haven't

actually done anything to actually.

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Read it.

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So yeah, I've seen kind of both.

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I've seen for like podcasts,

like, oh the we love your podcast.

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And then like it's, it's a guest

pitch, but it's like, I'm like, you

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obviously don't know what my podcast is

if you're guest pitching somebody that

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doesn't even fit what I actually do.

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But that's mostly cold emails.

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'cause they don't actually listen, even

though they say it's a great podcast.

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Like they're trying to like give

me compliments, but then they

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don't actually listen to it.

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And I'm like, well.

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Why should I li, why should I respond

to you if you're just not going to pay?

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Pay attention to what I actually do.

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Carson: Yeah, exactly.

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And I found that there's

two ways to go about that.

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I'm, I'm a big fan of Alex Berman,

like I've met with him a few times.

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What's used to work really well.

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I'd say before 2023 was just doing

like a personalized first line.

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Maybe it's something

like, Hey, love your show.

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Digital coffee marketing brew great

job featuring, I dunno, featuring

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Carson or something like that.

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That's a good first line.

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What I've found to be a lot more effective

for journalists and for just general B2B

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cold email is keeping it more structured

and keeping it more relevant on.

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Something that they could

already benefit from.

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Like for example, if you're gonna

reach out to a journalist and your

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client is, let me think of an example.

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If your client is a business person,

and let's say you want to talk

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about like kind of integrate them

into, I don't know, like current

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news, like Israel, Hamas, big thing.

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Maybe one pitch you look at is.

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Israel, Israeli based business owner,

how the war is affecting Israeli

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or Palestinian based businesses.

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What I would do to build out a hyper

targeted list, I would really look at

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all business reporters, and then you

can go off of that in the first place.

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And then you can look at business

reporters in the Middle East.

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You can look at reporters who cover like

World Global events, but really you can

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look at reporters who cover similar stuff.

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We just do a lot of keyword

search within Muck Rack.

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That's really the easiest thing we've

done, whether it's by topic, if the

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topic have narrowed down enough,

or whether it's by similar articles

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that they covered in the past.

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From what I've seen, if you're pitching

something that's the exact same thing as

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what they've just covered, that doesn't

work 'cause they've just covered it.

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But if you're pitching something

that's 20, 30% or maybe an updated

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development in the story, that does work

and that does get a lot of interest.

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And it is relatively easy to build like a

20, maybe 50 person list of journalists.

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And generally, not all of the time,

but generally if you have something

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that hyper targeted, you don't need

to write a personalized first line.

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If you, if you need to,

you can build that out.

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Like there's a couple

of ways to go about it.

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Like you can put everything

in Google Sheets.

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You can put the link to where they write.

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You can use GPT-4 API integrations

to actually get some of their

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last articles written and then

turn that into a personalized

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first line if you really want to.

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However, from what we've seen, it does

take a lot of setup to build, but it.

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Does work.

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What's easier for most people and

what's more actionable for most

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people to do is just building out

targeted based on keywords, based

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on previous articles written.

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You can mention that if you want

to, but if you want to do a bit more

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bulk cold email, just targeting the

right people at the end of the day.

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Got

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Brett: you.

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And then moving on to a

little bit of LinkedIn.

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'cause LinkedIn does have

a lot of cold emails.

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Like how do you bridge that gap?

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Because I get a lot of 'em and

they're all sales calls and I'm like,

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that's not the point of LinkedIn.

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Stop.

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Stop requesting connections from

me and then go straight to your.

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Sales pitch hardcore, and I'm like,

well, I'm not responding to you

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now because that's not the point.

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I mean, how, how do you bridge that gap?

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Because I feel like a lot of

people don't understand that.

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They go, oh, let's connect.

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So I connect and they're like,

okay, here's my services.

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And I'm like, whoa, whoa, whoa, whoa.

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Slow it down.

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Like, I get this, we're all

in business, but you kind of

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form a, like a relationship.

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So how, how do you do that

with the, with the cold emails?

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Because I know it's pretty hard.

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Carson: Yeah, and there's

two ways we go about it.

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There's intent.

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I say intent data loosely because

the only real intent data that

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we look at for client acquisition

is if they're a recent hire.

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And we can just mention that

like, hey, recent hire saw you

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just got, saw, you just got

promoted to whatever, C-M-O-X-Y-Z.

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Would you be open to looking at

PR services in your marketing

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plan or something like that?

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I have never seen anyone say F

off or get out of here by doing

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something simple like that.

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Just because, well, CMOs, they

get hired, they're gonna make

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marketing changes, they're gonna

build up marketing plan, right?

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That's one way to go about it.

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For general, like general outreach,

it's really using the law for

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reciprocity at the end of the day.

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: 00:16:35

Like for you personally, if I was

to come up to you and say, Hey, like

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: 00:16:39

do you wanna get featured in Forbes?

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Sure.

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: 00:16:41

You could say yes if it's like an

active thing, but probably not, right?

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: 00:16:46

Brett: Yeah, it depends.

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: 00:16:47

I mean, Forbes is big, but it's

not like I have a feeling it's not

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: 00:16:51

what it used to be, but it's still

like a recognizable like news site.

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: 00:16:56

Carson: Yeah, exactly.

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: 00:16:57

And if I said for example like, Hey,

would you wanna be on my podcast?

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Or I'm writing a couple

articles, could I interview you?

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: 00:17:04

Would you be more likely to say yes

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Brett: there?

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: 00:17:06

Yeah.

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: 00:17:07

Because I mean, you asked me and

you kind of like, this seems like

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a rest more reciprocity than,

Hey, here's my services, pay me.

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: 00:17:15

Carson: Exactly.

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: 00:17:16

And with that, what's nice is you can

kind of get rid of the unqualified people

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: 00:17:21

by targeting way higher businesses.

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: 00:17:24

Those higher caliber businesses, they're

gonna say yes at an exponential rate.

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: 00:17:29

And obviously if you're gonna do

free work, like everything that

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I've seen work now is free work.

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: 00:17:35

We take on a lot of clients just

by doing free stuff and then

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upselling them on the backend.

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: 00:17:39

It builds the relationship.

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: 00:17:41

Makes you seem like a human.

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: 00:17:42

You don't really have to sell,

because I didn't even try it.

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: 00:17:45

I just did this because I was

trying to get case studies of

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a couple large businesses, but.

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: 00:17:50

We ended up signing a couple eight,

nine figure businesses when we were

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: 00:17:52

relatively new just because we did free

work and they brought it up like, oh,

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can you get us placed anywhere else?

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: 00:17:59

And I was like, oh yeah, let's explore it.

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: 00:18:00

Right?

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: 00:18:01

So that's something that I

haven't seen a lot of people do.

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: 00:18:04

Give your best stuff out for free.

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: 00:18:05

I'm seeing it with content.

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: 00:18:07

But the thing is, everyone's

doing it with content.

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: 00:18:09

Do it with your service people

running ads, give out two

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: 00:18:12

free ad creatives, right?

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: 00:18:14

Do something like that.

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: 00:18:15

If you're doing short form

video production, send over

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: 00:18:17

like five short form clips of.

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: 00:18:19

This podcast, for example, if you're

doing, I don't, I don't really know

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: 00:18:24

how you do this for SEO, but may,

maybe you do like a free article.

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: 00:18:27

I don't know.

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: 00:18:27

I'm not an SEO person, but that's

what we've seen work, and at the

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: 00:18:31

end of the day, no one says no.

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: 00:18:33

The reply rates from what I've

tested go up about 200, 300%.

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: 00:18:38

Like for example, if I'm doing a normal

PR pitch email, maybe like 3% reply rate

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: 00:18:42

off of first email if I am pitching.

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: 00:18:46

If I'm saying, Hey, do

you wanna get featured?

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: 00:18:47

A hundred percent people say, yes,

78% reply rate, and if you follow

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: 00:18:51

up, it gets to about 15, 16% too.

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: 00:18:56

Brett: So it's almost like a trial period.

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: 00:18:57

Like, here I'm gonna give you

this so you can see what I can do.

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: 00:19:01

And if you like the results,

then obviously we can discuss

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: 00:19:04

payment options for that.

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: 00:19:07

But you at least like give them

your work or your best work.

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: 00:19:11

And then they go, okay, I wanna buy.

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: 00:19:14

Carson: Yeah, exactly.

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: 00:19:15

And if they don't like the

service at the end of the day,

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: 00:19:18

usually they'll tell you why.

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: 00:19:19

Or maybe they'll tell you, Hey, this

isn't top of mind right now, but let's

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: 00:19:22

reconnect in two or three months.

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: 00:19:24

And even if they do connect in two or

three months, you're gonna be top of mind.

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: 00:19:29

'cause who?

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: 00:19:29

Who are they more likely to?

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: 00:19:30

Remember the guy who already did work

for you and performed and made you money?

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: 00:19:36

Or the guy who's pitching them over?

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: 00:19:38

Cold email.

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: 00:19:40

Brett: Is there a limit on how

much you wanna do for free?

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: 00:19:42

Because I know, I mean, people

always wanna get new businesses,

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: 00:19:45

but is there that limit?

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: 00:19:46

Because I mean, at the end of the

day, it's work for you and you

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: 00:19:50

don't wanna like overdo it too.

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: 00:19:52

So is there like that, that balance

that you should consider as well?

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: 00:19:56

I.

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: 00:19:57

Carson: Yeah, there is at the end of

the day, and it kind of just depends

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: 00:20:00

on what you can deliver, how you can

deliver it at the end of the day.

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: 00:20:04

Like for example, because

we do this with pr, right?

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: 00:20:08

Like I'm not gonna get someone featured

in Forbes or Entrepreneur or New

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: 00:20:12

York Times or Wall Street Journal for

free, just because even if I had the

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: 00:20:16

capabilities to do that consistently,

regularly, I likely couldn't just due to

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: 00:20:21

optic scope, being able to guarantee it.

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: 00:20:24

What I prefer to do is give them

something that they find valuable and

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: 00:20:28

something that doesn't take a lot of

time commitment from them or you, or

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: 00:20:32

a lot of effort or even a lot of cost.

401

: 00:20:35

If it costs you to do it, factor it in

for cost per lead, obviously, 'cause

402

: 00:20:39

you can reach out to bigger businesses.

403

: 00:20:41

Wouldn't worry too much about cost

per week, but make it scalable because

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: 00:20:45

at the end of the day, like you are

running a business, you do want to have

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: 00:20:49

the most amount of dollars coming in.

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: 00:20:52

So I think those are the key

things that I would look at.

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: 00:20:56

And for the most part I would say everyone

listening should or could be able to

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: 00:21:01

think of something valuable that moves

the needle, that actually either helps

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: 00:21:05

hit the exact same goals that, that, I

can't think, but that kind of go into why

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: 00:21:12

your clients actually buy from you or make

them feel like they're a king or a queen.

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: 00:21:18

So they're more likely to buy

a premium service from you.

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: 00:21:23

Brett: So it's almost like what

we've been talking the whole time

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: 00:21:24

is the integration between PR and

marketing with your free trial.

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: 00:21:28

'cause your pr, you're, you're outreaching

to people, you're showing 'em your work,

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: 00:21:32

and then the sales part comes after

that with the marketing side of it.

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: 00:21:37

Carson: Yeah, it's perception

at the end of the day, and

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: 00:21:39

obviously shaping perception is

the easiest thing in the world.

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: 00:21:43

Like I would recount referrals

as part of pr, right?

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: 00:21:46

Just because it's perception on you.

420

: 00:21:48

Someone refers you out, they're coming

in with a good perception on you.

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: 00:21:53

Obviously like personal branding,

company branding, like we do.

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: 00:21:56

Ma wanna manufacture that at scale.

423

: 00:21:59

Just because one-to-one

relationships, can you scale it?

424

: 00:22:02

Sure.

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: 00:22:03

But online, social media, like

press, allows you to scale

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: 00:22:07

everything to an exponential level.

427

: 00:22:08

Like one thing we look at is

like Google presence, right?

428

: 00:22:12

Like if someone's doing their due

diligence on you, your company,

429

: 00:22:15

like what are they gonna find?

430

: 00:22:16

What are they gonna search up?

431

: 00:22:18

How can you get around their

biggest objections so that they're

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: 00:22:21

most likely to hit that next step?

433

: 00:22:23

Whether it's a call, email,

the sign up free trial.

434

: 00:22:26

Coming into your store, whatever it's Mm.

435

: 00:22:30

Brett: And so eventually we're gonna have

like the blurred lines between marketing

436

: 00:22:34

and PR too much now because they've

already started to blur where PR people

437

: 00:22:38

are doing marketing stuff and marketing

stuff are sometimes doing PR people.

438

: 00:22:42

Is it just gonna be good for

pros just to understand both?

439

: 00:22:45

At least from the basic principles

or the old school principles

440

: 00:22:49

of things like word of mouth is

king and it always will be king.

441

: 00:22:52

No matter how often we say how

great like social media is,

442

: 00:22:57

word of mouth is always king.

443

: 00:22:58

So is that, are we gonna see too much

of a blurred line now where PR and

444

: 00:23:02

marketing are just gonna have to know each

other's different types of principles?

445

: 00:23:07

Carson: I think it kind of depends.

446

: 00:23:09

At the end of the day, we work

with some massive companies,

447

: 00:23:12

enterprise level companies.

448

: 00:23:13

We really don't do anything on

the marketing side for them.

449

: 00:23:17

The only thing they actually need from

us is to get featured, and because

450

: 00:23:21

they have those systems in place,

they're doing the marketing themselves.

451

: 00:23:25

Like I'm not the one

doing it, that's for sure.

452

: 00:23:27

I'm not that good, but.

453

: 00:23:29

For most people, most

businesses, it is the mixture.

454

: 00:23:33

You are gonna have to realize how you

can boost your perception, boost your

455

: 00:23:38

credibility, get in front of the right

people, which is all pr, and integrate

456

: 00:23:43

that in front of your marketing strategy

and PR professionals, like if you cannot

457

: 00:23:48

equate your services into dollars.

458

: 00:23:50

People won't buy from you.

459

: 00:23:51

Like it.

460

: 00:23:52

It's as simple as that.

461

: 00:23:53

Like how if you get featured on

publication and you run an email

462

: 00:23:56

list blast, 90% of the clients we

work with, they make the money back.

463

: 00:24:00

The upfront investment, they may pay

for us from month one right then and

464

: 00:24:03

there, and then they'll re-up after that.

465

: 00:24:04

That super simple.

466

: 00:24:07

Brett: Gotcha.

467

: 00:24:08

And then.

468

: 00:24:11

Where do, where do you think the future

for this integration is going to be going?

469

: 00:24:15

Because like, like we've talked before,

I mean, there's the outreach of it and

470

: 00:24:19

either email, newsletter signups, cold

emails to get businesses, free trials,

471

: 00:24:23

and then eventually the sales part.

472

: 00:24:25

So where's this future?

473

: 00:24:26

Like is it going for

474

: 00:24:28

Carson: this?

475

: 00:24:30

I think the future is wherever

the consumer wants it to go.

476

: 00:24:35

Like it was, I would say 2020,

late: 2020

477

: 00:24:40

If I was to do the exact same

thing, I did: 2020

478

: 00:24:43

I've tested this.

479

: 00:24:45

It's about 15% of the.

480

: 00:24:48

Cash collected from new clients and maybe

about 30% of the results on the backend.

481

: 00:24:53

For fulfillments, obviously times

change what consumers, what reporters,

482

: 00:24:58

what journalists, what businesses look

for, and what they actually respond

483

: 00:25:02

to is kind of dependent on what

they're not being hit with and what

484

: 00:25:07

they actually want to be hit with.

485

: 00:25:11

Brett: Got you.

486

: 00:25:12

And then where can people find you online?

487

: 00:25:15

Carson: LinkedIn and

Twitter are the main ones.

488

: 00:25:18

At the Carson oh two for

Twitter and LinkedIn.

489

: 00:25:21

My name, Carson Spiky website,

company website spit solutions.com.

490

: 00:25:26

That's really where we do everything

from perception, credibility, getting

491

: 00:25:29

features in publications and TV as well.

492

: 00:25:33

And that's about it.

493

: 00:25:36

Brett: All right, any final

thoughts for listeners?

494

: 00:25:39

Carson: I think the only thing is

really just take a look at what

495

: 00:25:43

your audience cares about, what

actually resonates with them.

496

: 00:25:46

At the end of the day, it's basic

copywriting principles, but applying

497

: 00:25:50

them through public relations

to boost people's perception on

498

: 00:25:54

you and what you're offering.

499

: 00:25:57

Brett: All right.

500

: 00:25:57

Thank you Carson for joining Digital

Coffee Marketing Brew, and sharing

501

: 00:26:00

your knowledge on PR and integration

with marketing and cold emails.

502

: 00:26:07

And thank you for listening to

Digital Coffee Marketing Brew.

503

: 00:26:09

As always, please subscribe to all

your favorite PE actually podcasting

504

: 00:26:14

apps and PR for us, for me as well.

505

: 00:26:17

And join me next month is talk to

another great failure in the PR industry.

506

: 00:26:21

All right, guys.

507

: 00:26:21

Stay safe.

508

: 00:26:22

Understand your integration

between both of these sectors

509

: 00:26:25

and see you next month later.