Episode 25

From Clarity to Conversion: Theresa Rose's Marketing Masterclass

✅ Ready to transform your sales conversations? 🚀

✅ Theresa Rose joins Brett Deister to spill the secrets!

✅ In this week's episode of Digital Coffee: Marketing Brew, learn how clarity and confidence can revolutionize your approach.

✅ Tune in to discover your "box of brilliance" and elevate your marketing game! 🌟

Timestamps:

00:00 Specialist in clarifying brand and business strategies.

04:23 Passionate advocate for reframing sales relationships.

08:20 Confidence in sales conversations changes your presence.

13:44 Encourage identifying strengths, amplify strategically for consistency.

16:30 Reflect deeply, identify themes, and engage effectively.

18:58 Find and focus on one effective channel.

23:24 Study successful posts, find your strengths, refine.

26:17 Use visuals to enhance emotional persuasion impact.

28:57 Human connection and spirit surpass AI capabilities.

32:18 Encourage subscriptions and self-discovery in podcast outro.

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!

👕 Check out our mech: www.digitalcafe.store


🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!

Transcript
Brett Deister:

Mm, that's good.

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And welcome to a new episode of

Digital Coffee Marketing Brew,

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and I'm your host, Brett Deister.

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And this week we're gonna be talking

about a little bit more about positivity,

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a little bit more about content.

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The content thing you gotta

know how to do in:

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It's a little it's really important

nowadays 'cause everybody talks about it.

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That, and ai, apparently AI is just

the, it's the new IT storytelling thing.

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But anyways, I have Issa

Rose with me and she is well.

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She's very enthusiastic and she has her

role as a brand and business crystallizer.

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She gives exciting opportunities to

authenticity and enthusiastically

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implementing the crystallization

process so that her clients can

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actually do what they do best

with their brands and everything.

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So welcome to the show.

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Theresa Rose: Thank you very much, Brett.

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Thanks for having me.

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Brett Deister: You're welcome.

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And the first question ask all my guests

is, are you a coffee or tea drinker?

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Theresa Rose: I'm a tea drinker.

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I'm a tea drinker.

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I've, I have been a coffee drinker

many times for many years, and I

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found that that tea just sits with my

nervous system a little bit better.

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Brett Deister: Do you have like specific

teas, like Greek teas, Jasmine protein?

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I do like

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Theresa Rose: Egyptian.

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Egyptian licorice is my current favorite.

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It depends on the time of

the year right now too.

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It's, you wanna keep your

immune system up, as so I like

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doing ginger, turmeric tea.

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Brett Deister: Got you.

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So I gave it you.

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Yeah.

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It's important right now since, yeah.

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Winter is always the

time where you get sick.

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Theresa Rose: Exactly.

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That's why I really take, I can feel

myself around this time of the year.

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I'm like, okay, come on now.

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Be proactive.

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Be proactive in taking care of myself.

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Brett Deister: It's true.

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All right, so I gave a brief.

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Brief some of your expertise.

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Can you give a little bit

more about what you do?

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Theresa Rose: Yeah, absolutely.

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So I really do three things.

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I'm a brand and business crystallizer.

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I am a strategic co-creator, and I'm

a certified speaking professional.

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The certified speaking professional

part is that I've been in the

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professional speaking realm for 15 years.

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Loved doing keynotes and mc work

and improv and standup comedy, and.

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All sorts of things.

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I love being on stage.

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The stage is my natural habitat, frankly.

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But then really where I have been

focusing my efforts for the last

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several years is as a brand and business

crystallizer and a strategic co-creator.

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What that means is that

I help other people.

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Get clarity on a cocktail napkin.

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I find that in the course of my

experience over the last 15 years,

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being in thought leadership, knowing

hundreds and hundreds of speakers,

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authors, coaches, consultants, advisors,

trainers, and working with agencies

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and working with associations, that

the single biggest pain point that

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they all have is lack of clarity.

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They cannot see themselves as

different than everyone else.

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They cannot clearly and succinctly

articulate it, and they certainly

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can't draw it on a cocktail napkin.

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So that's where I started to really focus

my efforts, was helping other people.

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Get that level of clarity so that they

can show up in all the other ways that

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they need to from a marketing standpoint.

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I see the world in a trajectory

of clarify, amplify, monetize.

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We have to get really clear about who

we are and what we do and what makes us

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different so much that we could draw it

on a cocktail napkin and a child could

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understand it because frankly, that's the

kind of world we're living in right now.

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Is that people are consuming

content in microseconds.

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They are swiping as fast

as their fingers can swipe.

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And unless you can captivate someone

with a millisecond of visual,

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clarity, then you go and amplify that.

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Then you amplify that in ads and in

speeches and in interviews and in

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PR and anything else that you might

wanna do to grow your business.

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That's how that amplification then

really impacts the monetization.

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Brett Deister: Got you.

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So that leads to my first question.

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What is the cocktail napkin selling?

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Theresa Rose: So I love

to talk about sales.

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I really love sales because if we

think about it, sales is like this

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sad, misunderstood phenom that

exists in all of our businesses

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that many of us are afraid of.

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We're resistant.

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To, we don't embrace.

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We have we just have a negative deep,

negative relationship with sales.

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And I am here to turn that around

with every single cocktail napkin that

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I can help crystallize brands with.

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And that is once you really can see.

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Yourself outside of your own

framework and you can draw it.

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What that does, that cocktail napkin,

and when I say cocktail napkin, I'm

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talking about a contextual model.

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So for example many of your listeners

are probably familiar with Simon

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Sinek and his start with why.

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Movement talking about how, why is in

the center of the circle, then it follows

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by the how, then it follows by the what.

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Those are three concentric

circles that define an entire

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leadership methodology that he has

made, created an empire around.

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So that's the kind of cocktail napkin

clarity that I'm talking about.

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So when we look at cocktail napkin

sales, what I like to imagine is if we

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can all think about what the dynamics

are in a traditional sales conversation,

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the dynamics in a traditional sales

conversation are, I've got a buyer.

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Who's higher up, who's got a lot

more influence and authority and

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power in the dynamics, and they're

the ones that are gonna dictate

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the way the conversation goes.

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And then you have the seller.

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And the seller is hoping that they

can get noticed by the buyer, that

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they can describe that value enough

that the buyer will give them the

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job or give them the contract or,

and there's a power dynamic of.

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Over, under that traditional

sales brings with it, which is why

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everybody's so resistant to it.

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They're resistant to being in that

subservient role of, I hope you choose me.

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So what happens when you have cocktail

napkins selling and you can externalize

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your value onto a cocktail napkin?

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What you do then is you add a third

party into the sales conversation.

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It's not just the buyer,

it's not just the seller.

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It's the thing, it's the cocktail napkin,

it's the conversation piece, so that

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when I'm having a sales conversation

with someone, I'm not the seller that's

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hoping that the buyer notices me and

hoping that the buyer sees my value.

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I am turning the conversation to

the cocktail napkin and I'm saying,

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this is what I specialize in.

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And you talk about that third party thing.

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I call it triangulated sales.

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When you triangulate the energy between

a buyer and a seller and they both

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then focus on the cocktail napkin,

what that does is that changes the

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energy dynamics so that now we are.

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Peers and we're potential

partners talking about a thing.

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And if you don't like my thing,

that's okay, but I got a thing and

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I'm passionate about this thing and

this is the hill I'm gonna die on.

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And so when I do that so confidently and

so clearly and so consistently in every

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single sales conversation that I have.

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Everywhere all the time.

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What happens then is

buyers go, Ooh I need that.

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How do I get to work with you on that?

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And that totally changes

everything when it comes to sales.

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Brett Deister: So talking a little

philosophically about sales, because that

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we've seen so many negative ways that

people have sold themselves, or is it's

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just, is it more of this humble thing that

we just don't know how to, I guess you

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could say sell ourselves in more of a.

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Not a dominant way, but more of a

confident way of this is what we do.

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Is that more of like the thing that

we just don't know how to do the c

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it confidently, for the most part.

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Theresa Rose: I think that's largely

the I think within the confines of

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a system that still tells us that

buyers are, the powers that be in

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sellers are the ones that are chosen.

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And select.

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Did, there's all of the languaging

that we're living in the marketplace

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now that describes that sort of

hierarchical framework, but more

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importantly, to your point, is the

lack of confidence is what breeds the

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resistance to having sales conversations.

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If you can eliminate the problem of lack

of confidence, which comes from clarity.

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Once you're clear and you can draw it on

a cocktail napkin and say it over and over

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again, like a child could understand it.

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When you have that level of confidence,

that necessarily changes the way you

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show up, because I can, for example, when

I'm in a sales conversation with people.

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I am super relaxed and I am

just happy and open and ready

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to have a connection with them.

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That's it.

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That's all I'm there to be, right?

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And all I am is just fully present

with them and I'm listening to them

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and I'm noticing what's important to

them and I'm noticing what they're

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not saying and all of that information

I'm taking in from a fully re.

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Perceptive place.

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Okay.

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Because I'm not concerned

about the sales pitch.

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I'm just listening and

being with that person.

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And once I can understand them fully and

then invariably the law of reciprocity

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kicks in and they say, enough about me.

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Tell me a little bit about you.

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So I'm not pushing myself into the

conversation from a sales perspective.

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I'm simply holding space with

this person and listening to them.

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And when they're done telling

me whatever they wanna tell me,

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they're gonna say, enough about me.

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What about you?

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And I'm gonna say I do

cocktail napkin clarity.

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I help people get clear on

clarifying, amplifying, monetize.

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And I say a little bit about

what I do, and I say, and

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this is how I see the world.

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And invariably they see the value

in that because I'm talking about.

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It, and I'm not selling them.

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They're the ones then who are

resonant with what I offer.

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They're the ones that then go, oh wow,

that's, that sounds really interesting.

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Tell me a little bit more about that.

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And I go the other clients that I've

worked with, this is how I've done it.

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And so I'm not in any way turning

on the juice of, will you pick me?

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And I'm just flouring my feathers as the

proud peacock to say I, I'm the best.

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I'm just simply describing

my cocktail napkin.

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And talking about how

other people have done it.

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Either you wanna be able

to have that or not.

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But that level of confidence that

I show up in because of simply the

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fact that I know what my napkin is.

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I know it.

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Brett Deister: Yeah.

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'cause I'm dating myself a

little bit, but I worked for

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Circuit City when they were Oh.

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Big.

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It's a little dated.

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Yeah.

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They're still around.

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Just online only, but Okay.

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We always heard that the that the

customer's always right, and I feel

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like that's infected every sales

thing where it's they're always right.

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They're always the perfect thing.

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We have to convince them to

do it, and we have to convince

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them through some hard sales.

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Mostly it was always the hard sale pitch

and not the more value based, I guess

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this is my value that I bring, so should.

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Can we, like, how do we

like turn that around?

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Because I feel like everybody's

in that mindset of it's always,

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the customer's always right.

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Even though the customer may

not know anything about what

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you do or even your industry.

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Theresa Rose: What you're talking

about is post-sale customer experience.

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The customer is always right.

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I'm talking about before they become

a customer and their prospects.

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So that's my sweet spot of how

do we get clear on who we are so

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that we can market ourselves in

a consistent, concise compelling

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way so that we can close the deal.

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Once you've closed the deal, then

you get to decide what level of

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commitment you want to adhere

to, whatever practices, right?

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Customer service practices.

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But if you bring it back earlier in

the cycle when we're talking about the

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sales conversation, I, the customer

isn't always right because he is not a

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customer yet, or she's not a customer yet.

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I'm simply saying this is, we've

got, again, we're three entities

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in the sales conversation.

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You, me, the cocktail napkin,

and we're gonna talk about

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are we resonant with that?

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Are we, and I even use that language,

are we resonant with each other on this?

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Do we find that we are in agreement?

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Are we in partnership?

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I'm meeting you where you're at.

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I am a strategic co-creator.

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Remember I said I'm a brand and business

crystallizer strategic, co-creator

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and certified speaking professional.

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The strategic co-creator

part is really essential.

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Yes, I have an ability

to crystallize people's.

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Brands down to a picture.

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And that's really fancy and

wonderful and really important

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from a marketing standpoint.

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But the more important role that I

serve is as a strategic co-creator.

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And that's meeting

somebody where they're at.

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It's actually saying, we're gonna

do this together and we're not gonna

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have any weird dynamics of power

over or, this is transactional.

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We are meeting in a circle together.

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And I start that at the sales conversation

so they really understand how I work.

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Brett Deister: Got you.

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So what is some of the smartest

and fastest way to monetize

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someone's gifts and talents?

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Because I feel like everybody somewhat

knows their gifts and talents.

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They just don't know

how to, show them off.

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Theresa Rose: Again, what I would

encourage your listeners to do is

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to look at an inventory of all of

the places that they have shined.

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And I, when I work with people, I create

something called a box of brilliance, and

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it's an empty drive in the cloud that I

say, wherever you have shined, wherever

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your gifts and talents have showed up on

where people listen to you, like podcast

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interviews where people read you like

articles and, social posts and books, and

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half written manuscripts and handwritten

notes, and where you have wa where they've

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watched you, maybe videos that you've

done of yourself or what you've done on

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stage and how they've interacted with you.

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Where are some conversations

that you've had with people?

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That are important, right?

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Some networking events that you've done

and some different recordings that you've

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done, even speeches that you've made.

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Put all of that in that box of

brilliance and start to look at

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yourself and really see what are

those pieces that I continually talk

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about over and over and over again.

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If I were to chip away

everything that isn't the

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essence of me, what would I find?

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And get really clear about that, because

once you have then the foundation, the.

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Framework of what makes you, what makes

you different than everybody else.

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Then you can amplify that strategically

everywhere everybody finds you, they're

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gonna hear the same things, right?

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This, the website says the same thing

as the lead generations, which says

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the same thing as the LinkedIn, which

says the same thing as what your sales.

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Materials are everything.

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Everything is all the same stuff.

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That's when it come, becomes

easy to monetize because then

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you only have one funnel that you

need to bring people in, right?

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One place that you bring them in and

they come in that one door, and then

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you're gonna strategically bring

them up, a walk, run, soar model.

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Those, there's like lots and lots

of people wanna work with me at

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this level, and then those who wanna

continue, they're gonna, they're gonna.

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Run with me at this next level,

and then a few of them are gonna

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soar with me on this level.

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Having a graduated value ladder of our

offers make it easy for the people to

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say yes, who fall in love with you,

and they'll fall in love with you when

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they understand you and they understand

that you, what you do solves my problem

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and they can see it as a picture.

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Brett Deister: Got you.

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So let's say like someone's new

to this and they don't really

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have any type of like content.

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Like what's the good way of building it?

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Because if you don't really know or

you can't find whatever you've done,

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I know everybody's online, but maybe

you just didn't do that much and

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you're focused on school or whatever.

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How can they build that content to

showcase like their gifts and talents?

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Theresa Rose: That's a great question.

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What I would recommend is that they

really start to do some deep thinking

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in introspection, first and foremost

of what do they wanna be known for?

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I.

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What what do they wanna, what

problems do they wanna solve?

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What is themes that continue to show

up in their lives that they lean into?

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That if you were caught, if you were

stuck in an elevator with someone for

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seven hours, what would you be talking

about that really matters, right?

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And get really clear thematically.

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So once you get clear thematically

about major themes in your life.

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Maybe even take a stab at drawing

it in a model of some kind, creating

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a three dimensional picture of it.

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Then you start going, okay, the four

ways people take in my brilliance are

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they read me, they listen to me, they

watch me, and they interact with me.

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That's the only way any of us

get taken in those four ways.

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Okay.

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So then we go, all right, read.

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What kind of content do I wanna

create about these major topics?

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What would stir my soul, right?

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What would stir my soul to

be able to write about that?

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And you just start building

the library from your heart.

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You start with the heart.

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What really matters to you?

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And that's why the work that I do is, so

I call strategically sacred because part

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of my process is that I actually see.

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These people, I see them in their content.

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I see where they shine.

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I see when they have, when they're

in a podcast interview, what

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parts that let they light up in.

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I can actually feel it.

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And so what I encourage them to do is

do some deep thinking about what do

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you, what really matters in your life?

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The words, not some catchphrases or

some tagline or anything like that.

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Like genuinely, what are the

buckets that matter to you?

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That's where I would encourage them to

go, start at the beginning and then build

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the content marketing strategy on top of

the fundamental framework that is you.

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Brett Deister: Got you.

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And then should they pick like

a specific form of content?

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Because you could try to do it all.

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You could try to write, you could

try to do this, you could try that.

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But there needs to be like a

certain I guess pick a lane.

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I guess the best way of saying it,

because if people come to me and ask

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me about a podcast or how to start a

podcast, I'll ask 'em about a series

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of questions and then I might say,

this might not actually be for you.

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You might just wanna be a

guest on a podcast instead of

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Yeah, actually doing a podcast.

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Theresa Rose: Exactly, which I

found to be tremendously effective.

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So again, what I encourage my clients

to do is to consider where they get

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try to find one channel in the read.

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Listen, watch and interact buckets.

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So what one place do you want it?

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When people are readers?

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Do you wanna write a blog?

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Are you gonna wr write a book?

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Are you going to be writing

social posts every single day

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that are relevant to your work?

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What part of writing stirs you enough?

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To be able to do it

regularly, consistently.

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And I encourage even those who

don't write, use the text to, to

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speech transcription processes,

apps that can help you with that.

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There are a segment of people that wanna

take you in that are gonna wanna read you.

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So figure out one channel that

stirs your soul that you could

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do and rally around to do that.

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And then listen, I encourage you, like

with podcasting, if you're not gonna

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hold a pod, host a podcast, be a podcast

guest so that you can get your message

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out there for those that wanna hear your

voice, and then watch where are you doing

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some videos that they can see you on.

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If you, do you have a TikTok channel?

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Do you have, are you putting link.

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In videos on, on your blogs, what are you

doing to show yourself for people that are

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watching you, and then finally interact?

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Where are you actually taking this now?

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Face to face.

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Face to face?

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Because face to face is the most.

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Potent form of communication

connection that we can have.

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So where are you interacting with them?

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Are you getting on stages?

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:

Are you going to networking events?

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Are you going to retreats?

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Are you co-working in spaces?

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Where are you going that you can

share that content with people?

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And content doesn't just have

to be 157 posts that you tag

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with a bunch of hashtags.

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Your energy that you show up in, in a

personal way, in an interactive way is.

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:

Far more potent than a hundred

pieces of meaningless content

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:

you put on with stupid hashtags.

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:

Brett Deister: So is it more

like building like almost.

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Your own storytelling, I guess is

the best way of saying it, to build

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your own story of like where you came

from to now where you're at and maybe

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:

now where you eventually want to be

for your own self, but even tighter.

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Theresa Rose: Even tighter.

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:

Even tighter than that, but yes, exactly.

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:

That's the, that's what we're getting at

is what is that cocktail napkin story?

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'cause I can tell with my three little

words and my three little descriptions of.

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:

Clarify, amplify, monetize, where

it starts in the heart and then

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it radiates outward, and then

there's the money signs out.

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:

By monetize.

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I can tell an entire story

around those three words.

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:

So yes, you wanna get to that level

of how do I tell, what did I do?

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:

How did I get here?

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:

How do I, how am I solving the

problems, and how can I help you?

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:

All that gets wrapped up

in the right smart picture.

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:

Describes you.

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:

Brett Deister: So it's almost like the

Joseph Campbell like Hero's journey,

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:

but just a tighter version of it.

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:

Exactly.

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:

Because you're not, you have no

conclusion yet because you're still

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:

writing your own conclusion basically.

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:

Theresa Rose: Exactly right.

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:

Until that person comes into the

conversation, then we're writing the

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:

conclusion, are we working this together?

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:

Brett Deister: Got you.

414

:

And then what's the, let's say someone

is picked a lane for content and is

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:

maybe this isn't the best one for me.

416

:

Yeah.

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:

Is it okay to pivot away from that?

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:

Because we're all human and we all

learn from our failures, or most

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:

of us learn from our failures.

420

:

So is it, oh yeah.

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:

Is it still okay to do that?

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:

'cause some people may think

they're like, Nope, I gotta stick

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:

with it no matter how bad I am.

424

:

Oh.

425

:

Theresa Rose: I think

that's the kiss of death.

426

:

I think once you start to see that you

need to make a decision, you need to make

427

:

an adjustment, that you are not crystal

clear, that you don't really have that

428

:

level of clarity because when you are

this clear about who you are and how you

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:

shine in the world, nothing is a burden.

430

:

Content.

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:

Content development is not a burden.

432

:

Sales conversations are not a burden.

433

:

We show up genuinely and authentically

and enthusiastically and consistently

434

:

when we know who we are and we know the

lane we're in because it's our own lane.

435

:

There's only one.

436

:

There's only one.

437

:

It's only ours.

438

:

When we know that to such level, to such

a level, that's when everything opens up.

439

:

So if you're feeling, if your

listeners are like, oh man, I

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:

can't, I'm, it's not working.

441

:

What I would encourage you to

do is have a fresh look at it.

442

:

Look at everything that you've

done over the last year.

443

:

Take 2020 three's content and

really go through, okay, what

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:

was my top channel of content?

445

:

Maybe it was Instagram.

446

:

So you go and you look at Instagram and

you check out all of the places that

447

:

had the highest level of engagement, and

you notice it, you reverse engineer it.

448

:

What was it about that?

449

:

What was I talking about?

450

:

What was my heart?

451

:

Where was my heart in this?

452

:

In this post and really start to

reverse engineer, where are you?

453

:

Where are you brilliant,

where do you shine?

454

:

What makes you, and get clear on those

kinds of things so that you can then

455

:

go, okay, I'm not going to pivot.

456

:

I'm going to refine, I'm going to

enhance, I'm going to dial it in.

457

:

Don't I hate that language that

we've often put on these kinds of

458

:

things for people unnecessarily

that makes them feel like a failure.

459

:

When it hasn't worked, every single person

that I work with had every one of them

460

:

without ex exception, comes to me with

certain level of sheepishness to shame

461

:

about what they've not been able to do.

462

:

And what I tell them is,

this is the way we're built.

463

:

We're wired to only be fully

seen by another person.

464

:

You will never ever find a

degree of success in your life.

465

:

If you try to do it alone,

it is just not gonna happen.

466

:

Okay.

467

:

We are built as collaborative

beings, so that nature of oh, I

468

:

need to pivot or I need to reinvent.

469

:

No, you don't.

470

:

You're growing.

471

:

You're growing and bring in others

that can help see you and help you

472

:

look at like, why did they light up?

473

:

Why do they, which post do they remember?

474

:

What do they think about you?

475

:

And if they could describe you on a

cocktail napkin, what would it look like?

476

:

Let other people see you.

477

:

See who you are beyond what you're

presenting out to the world so

478

:

that you can get some of that

clarity and shine it more directly

479

:

as you're creating your content.

480

:

Brett Deister: So it is almost like

looking at the Jo Joseph Campbell.

481

:

'cause the Heroes Journey's all about

learning from your mistakes basically.

482

:

Because throughout the journey

you're like, let's take Star Wars.

483

:

'cause it was, it's a perfect example

of just basically that dichotomy

484

:

where it's just you you're a beginner,

you failed and then you really fail.

485

:

And then you just get better from that.

486

:

'cause you learn that maybe

I shouldn't have done that.

487

:

Let's see if I can figure this

part out, type of a thing.

488

:

So is it more of that like type

of communication that we should

489

:

be fostering more than just

pivoting and refining or whatever?

490

:

Yes.

491

:

Theresa Rose: Yes.

492

:

Yes.

493

:

As a, I had done a lot of improv when

I was primarily working as a keynote

494

:

speaker, and I loved it so much and yes.

495

:

And is the fundamentals of improvisation.

496

:

Yes.

497

:

We're gonna say yes to this

and we're gonna add onto it.

498

:

So look at your content and go, yes,

it's worked me, it's brought me where

499

:

I'm at right now, wherever that is.

500

:

And where do I wanna now refine?

501

:

Where do I want my heart to drive?

502

:

And then more importantly, can I

draw something really encouraging

503

:

your listeners get visual?

504

:

Because when we could start to use

visuals, we are going to be so much more

505

:

impactful to our audience when we can

give them that they, the brain processes.

506

:

So much faster than text.

507

:

I did a TEDx talk recently for TEDx

Temecula called doodle Your Dreams, how

508

:

a Cocktail Napkin will Save the World.

509

:

And I talk about the picture superiority

effect, how our brains process

510

:

visual 60,000 times faster than text.

511

:

So thinking about what is

my foundational content?

512

:

Platform and how can I

create a visual around that?

513

:

You will go to the stratosphere

because you're gonna utilize

514

:

a different part of our brain,

one that helps us remember more.

515

:

One that helps us take action more.

516

:

We're really utilizing emotional

persuasion by utilizing these

517

:

visual frameworks to help create

a foundation for our content.

518

:

Brett Deister: And then, moving on, it's

'cause you talk about cocktail napkin

519

:

'cause it, it almost is like doing a

lot of pr 'cause PR is especially for

520

:

press releases, everything important on

the top and all the filler goes down.

521

:

So people are really interested.

522

:

They'll read the filler if they

aren't exactly really interested.

523

:

They at least know what you're about.

524

:

Theresa Rose: Exactly.

525

:

Exactly.

526

:

Wouldn't you rather do that

in three words than:

527

:

So it's it's taking, again, taking

the pr press release and saying,

528

:

okay, what's the essence of that?

529

:

Let's bring it to the essence.

530

:

I'm just a freak about models.

531

:

I even did one for my

Word of the Year, right?

532

:

So I was like, okay, what's my

word of the year that I really

533

:

wanna get my myself around?

534

:

And it's, is.

535

:

Honor, I'm gonna use I'm

energizing the word honor.

536

:

And I created a three dimensional

framework around it that had on the

537

:

triangle, it had self and it had

boundaries, and it had containers.

538

:

And I wanted to have with the

word honor in the middle of it.

539

:

And I was like, I really wanna have a

visual that will remind me of what I have

540

:

committed to what I am aligned around.

541

:

We're so scattered and.

542

:

So ungrounded and distracted by all

of the shiny objects that are spinning

543

:

in front of us that we need a visual

to, to really anchor us so that we

544

:

can keep going and keep resonant

with what we want to energize.

545

:

And not let it just fritter away.

546

:

Brett Deister: Yeah.

547

:

Specifically right now, 'cause CES is

going on, so there's a lot of shiny

548

:

new objects flooding the market.

549

:

Theresa Rose: Exactly.

550

:

And you know what, I'm like the anti AI

person because I really believe that I

551

:

part of what makes crystallization the

work that I do meaningful is that you

552

:

are not forgetting the human element.

553

:

That the person, there's

a person seeing you.

554

:

Seeing your vulnerabilities, seeing

your tenderness, seeing your hesitation,

555

:

seeing your strength, seeing your

courage, because our voices and our

556

:

eyes and our hearts all send that

out and AI can con, can read your

557

:

content and spit it out at you.

558

:

I'm sure there's lots of ways we're gonna

see that happen, where it's going to

559

:

absorb all of the words that we're using.

560

:

But I am going to go down on the hill

that says humans will never be replaced.

561

:

That I, that there is a value to

seeing another's person's soul,

562

:

and spirit and heart, and desire

to make a difference in the world.

563

:

Brett Deister: I agree with you.

564

:

I'm a little bit more in the middle

where I'll use it to offset a lot

565

:

of tasks that I may not want to

do, but yes, I do agree to that.

566

:

You shouldn't use just AI to

augment your own personality.

567

:

You should have it to maybe enhance

or maybe help your writing or maybe,

568

:

yeah, help with ideation because it

will help you with that, but it's, yeah,

569

:

Theresa Rose: absolutely.

570

:

Absolutely.

571

:

I'm talking about I use AI too.

572

:

In fact, I call my Fathom

AI Faye and she joins.

573

:

Faye always joins all my con conference

calls, and it does a wonderful

574

:

job of summarizing what they do.

575

:

What I'm really talking more about

is, don't let it replace you.

576

:

Don't let it replace your voice.

577

:

Don't let it replace your

spirit, your heart, because to

578

:

me that is where the fire is.

579

:

That is where the activation agent is.

580

:

You can have all the fancy words you

want, but until you have that coming

581

:

from, inherently from within, and the

picture, the cocktail napkin clarity

582

:

can be that prism through which that

light shines through, that's where

583

:

the real magic will start to happen.

584

:

Brett Deister: And so what's your,

some people are on the fence about

585

:

this, like what's gonna be your best

way of convincing people to use this?

586

:

'cause I'm pretty sure people are

hearing that and be like, yeah, I

587

:

like this, but where do I start?

588

:

And is this really for me?

589

:

Theresa Rose: Yeah.

590

:

I encourage two things.

591

:

First, check out that TEDx Talk

and about it on TEDx Temecula,

592

:

and also go to theresa rose.com/.

593

:

Clear.

594

:

And if you're wondering how to spell my

name, it looks like theirs arose.com.

595

:

So I got an H in my name, Theresa

rose.com/clear and they will get

596

:

access to my my 10 part video course

on the crystallization process and

597

:

they can start doing it for themselves.

598

:

Brett Deister: Alright,

any final thoughts?

599

:

Theresa Rose: I just wanna encourage

everybody, this is an important time in

600

:

our lives and we wanna be able to make

every day count, make every post count.

601

:

And when you have that level of

cocktail napkin clarity, you're gonna

602

:

be sending that powerful energy out

into the world, and that's gonna get

603

:

noticed and magnetized and acted upon.

604

:

Thanks for listening.

605

:

Brett Deister: Thank you, Theresa,

for joining Digital Coffee Marketing

606

:

Brew, and sharing your knowledge

just on your process and the

607

:

crystallization process as well.

608

:

Theresa Rose: Thank you for having me.

609

:

Brett Deister: And

thank you for listening.

610

:

As always, please subscribe to this

podcast on all your favorite podcasting

611

:

apps with the five star review, and

join us next week as we talk to great

612

:

brother in the PR and marketing industry.

613

:

Alright guys, stay safe.

614

:

Good to understanding who you're your

process and use the cocktail process.

615

:

It might actually really

help you out and see.

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