Real Estate Reinvented: David Dippong's Perspective on AI, Generational Wealth, and Marketing Evolution

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Mm, that's good.

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And welcome to a new episode of

Digital Car Coffee Marketing Brew,

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and I'm your host, Brett Deister.

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This is a monthly podcast where I

talk with everybody from any industry

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about marketing and pr, but this,

we're gonna be talking about real

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estate, what everybody is actually.

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Really caring for, 'cause you either

wanna buy a house, sell a house, or

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are very interested in in all that

other stuff of what's going on.

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'cause it's very interesting.

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But with me, I have David Di dep pong with

me and he is a real estate professional,

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guiding people to have higher real

estate and financial education while

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being a modern agent, capitalizing

on the data, data on our field and.

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He lives and works through the coast

of Los Angeles and Laguna Beach.

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So LA and Orange County.

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For those not really familiar with

California, there is a distinction

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between both of 'em and they're

very distinct from each other.

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But welcome to the show, David.

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Thank you, Brett.

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It's good to be here.

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And the first question is, all

my guests is, oh, go ahead.

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Yeah, no, I was expecting it.

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I was getting ahead of myself.

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The answer is cold brew.

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Ah, every morning cold brew's ready

to go, already premixed with the right

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amount of almond milk that I want.

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So I pop a straw in and I

get going at 6:00 AM Yes.

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Yeah, that's, that's a, is it like a

specific cold brew that you like or

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you just do like any cold brew, just

'cause you just want that caffeine hit.

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Well, I like this brand

called Chameleon Cold Brew.

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But Cold Brew is really a a half health

measure because I said like, I really

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love coffee, so it's less acidic.

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It's got a bit more of a punch.

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It's better for your throat.

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When I'm on vacation, I'm still doing

lattes and all these other things, but I

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figured if I was gonna drink coffee most

days that I'm alive, I should try to make

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it at least a little bit healthier for me.

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And plus it's getting summer months,

so maybe eventually California

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will actually get some hot weather.

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Yeah, it just broke this last weekend.

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It's literally just been rainy all year.

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So I gave a brief summary of your

expertise, but can you give our listeners

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a little bit more about what you do?

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Yes, of course.

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So in.

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Higher cost markets like la, San

Francisco, New York, Miami often, and a

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lot of middle markets that are getting

there, like Seattle and parts, certain

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parts of Texas, Arizona, the real

estate is much more than just a home.

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Of course it's a home, but you need to

have, but without significant planning.

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For the average American who

doesn't have a six figure plus.

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Income per person in a

dual income household.

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Actually owning a home and being able

to stay where you grew up long term

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and not be forced out by rising rent or

rising prices takes advanced planning.

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So I help people.

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Of course there's clients I work with

that have no issue they, but I help.

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A lot of my spare time is spent educating

people that might need to actually

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prepare for one to three years before

they could even qualify to buy Ahoe.

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And then we figure out

how to get them something.

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And that thing becomes a vehicle

over the next five to 10 years that

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saves up all the money that they

would need to buy another place or.

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And refinance and get their cost of living

down and have a safe equity bank that

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they're saving up for when opportunities

or calendars come in the future.

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Because if you're renting and something

happens to you, you have no options.

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No options.

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Breed stress.

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Stress breeds negativity at all points

of your life, and it can kill you.

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Whereas if you have a home that's, say

you've owned for five years, you've got

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$300,000 saved in it, and suddenly you

become unable to work for a little while,

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or you need to buy a new car, or you have

college funds coming up that you need

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to pay, you have options because you did

that planning and you put in that work

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to get that investment and that home

that you can live in at the same time.

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You have the option to deal with these

things, which keeps you in a better place,

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which helps you succeed and stay where

you want to be long term instead of being

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forced to be where you can afford to be.

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Does that make sense?

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Yeah, it does.

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I mean.

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Real estate's an interesting time

right now because of interest rates

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skyrocketing, and at least in the

California market, it's so expensive to

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buy because either you are, as a regular

consumer, you're either priced out by

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the price, the home's listing price, or

you're priced out because of the interest

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rates on the actual home themselves.

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And a lot of it is above that.

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When people, when interest rates

were lower, you'd like to think

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it would've been easy for you to

come in and get a lower payment.

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But the opposite was true.

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When everyone could afford homes, there

were 10 to 15 homes offers on every home.

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Only one person was getting that,

oh, we don't make enough homes.

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In California specifically, we, we build

about 50% of what's required each year

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for the amount of people coming in.

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So you really have to work with

the system and get a down payment

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assistance loan, or get a low down

payment loan or get something to get

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even a starter home in a neighborhood

that you would never wanna live in.

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But you suck it up.

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You live there for a year,

you rent it out to somebody.

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So it's a piggy bank just saving

money for you, and you figure you

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go back to living where you wanted,

knowing that at the very least.

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If you never did another thing, eventually

that home would be paid off by retirement.

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Then you could move back into it and

live for next to no cost because you'd

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just be paying property taxes and

maintenance fees or association fees.

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Yeah.

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And so, I mean, for the real estate

agent, how are they, how are they

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supposed to like get those people?

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Because I feel like right now it's

a really difficult time to get

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people to want to buy a house.

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'cause everybody's like, I don't

know if I can afford those payments.

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Or I've been reading reports

that more people are actually.

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Leaving California now, a lot of people

could be coming back, but there were

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reports that more people were leaving

than actually coming as well because of

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just, I think I just read or saw today

that San Francisco had a huge dip in

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housing, like housing prices or it was

like down like 16% or something like that.

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So how do real estate agents like figure

out like how to navigate this weird,

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I've, I call it a weird real estate.

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Bubble right now because you just, you

never really know what's really going on.

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Just like the stock market,

it's kinda like it's up, it's

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down, it's left or right.

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And joking aside, but how, how

do you figure all that stuff out?

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So that's a great question.

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And California may seem like one

big market, but it really ends up

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being a few micro markets that de

that decide how it's going to go.

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So if you're looking at.

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Where I would recommend buying

in Los Angeles and coastal Los

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Angeles, coastal Orange County.

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These areas have actually gone sideways

and are very close to the prices

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they were at, the height, because

they're the most desirable sections

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of the most expensive neighborhoods

and the most affordable sections in

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those most expensive neighborhoods.

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So when you're buying, yes, some of

the higher end, some of the luxury

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and some of the higher priced.

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Congested areas are coming down, but when

you look at an area where you know, I

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would recommend somebody buying, which

is an area where you're buying at the

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near affordable range, the bottom range

you can possibly pay to get into that

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city that is insulated because there's 10

buyers waiting down here for it to fall

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25, 50,000 on price for it to suddenly

come into their monthly affordable range.

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So, yes, short term prices may come

up, down, sideways, but if you buy

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with the right thinking and the right

mindset and the right, you know, three

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to 10 year plan, which is why you

need to consult with your real estate

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professional, they need to know this.

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They need to go like, Hey, if we're

gonna buy and hedge our rift, it

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should be here, here, and here.

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This is where you can afford.

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How comfortable are you

going up to that price?

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If not, let's find a monthly

payment that you are comfortable

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with and get something that has the

best criteria that we can match.

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The most risk resistant investment we

can get you, that you can live off of

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and not not be able to afford food.

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Because you're spending so much

on your mortgage each month,

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you have to start somewhere.

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It may not be where you want,

you may not have grown up.

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Wishing you could buy a starter home.

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To wait 10 years to then buy

a home that you wanna live in.

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But the other alternative is not, and

watching rents double and you being just

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where you were, inflation killed the

value of your money, but it helped the

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value of all the homes around you go up.

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And now you are.

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You may have $75,000 saved instead

of 50, except your money is worth 50%

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of what it was 10 years ago and now.

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What do you do?

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Again, you get left with no

options and people with no options

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get upset because they believe

that a system has failed them.

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So it's my job and it's other real

estate professionals' jobs to get

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in front of these people and say

like, Hey, we can get you there.

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It's going to, after looking at your info,

it might take three years for us to get

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there, and I'm gonna have to hold you

accountable for some of the things that.

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Some of the webinars, some of the

workshops that these programs that are

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going to help you require you to do.

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And if you don't do it after that,

well, there's nothing I can do.

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I can't want it more for you

than you want it for yourself.

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Gotcha.

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And I mean, we talked about

a little bit, but how has the

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pandemic changed all this stuff?

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Because I feel like during the pandemic,

everybody was trying to buy a house.

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Like I said, you had like 15

offers on one house and that's when

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the prices like started to just.

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Just do just a balloon or like

a rocket ship up in price value.

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So has that also, has that changed or has

it also changed on how you show houses,

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like through, through video or whatever

Is, has that actually carried on as well?

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Or are we still back to

like the old Great question.

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Old school open houses, and

that's all of the above.

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So in the beginning of Covid, there was a

period where a lot of people were losing

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their jobs like a three month period.

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And right after that.

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Demand for condos fell substantially,

and there was about a four month period,

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five month period, where people were only

looking at single family homes because

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now they could work remotely well.

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Now suddenly neighborhoods were

three, four, $500,000 an hour

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away from where the office was.

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We're going up in price 20, 30, 40%

because people who are making money,

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the money you make when you live and

work in Santa Monica or Beverly Hills

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or somewhere else could just move.

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Not have to come back to the office.

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So demand switched to single families,

and that's when I bought a town home

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because I knew based on how much

ho housing we need to have, that

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the demand was going to come back.

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It's only a matter of time.

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Then towards the end of the year, it came

back to everything because there was just

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no supply of homes and it shot prices up.

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Now we're only seeing multiple

offers on lower supply cities.

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A lot of cities have one to three month

supply of houses in those one month

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supply houses towards the lower end.

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That more affordable end I told you

about, you'll still see 10 offers

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on a fixer because they can get in

at a lower monthly price, the lower

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property taxes price, and they can use

some of their funds to fix it up and

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then refinance in a couple of years.

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You know, presumably when rates

are down in the fives or sixes.

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But the higher end is a little bit slower.

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The higher end is, oh, well, you

could buy a two bedroom for 400,000,

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but now here's a two bedroom

for 800,000 in the same city.

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It's luxury.

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It might take 30 or 60 days to find

somebody, and that person might

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negotiate three to 5% on the price

just because it's not a necessity.

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It's a luxury to buy at that

price point in that city.

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So we're getting a lot of mixed micro

changes all throughout the market

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and we're showing that, you know, we

we're, we're selling significantly left

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homes this year because most people

who refinanced or bought in the two

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to 4% interest rate years aren't gonna

leave without an amazing opportunity.

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So you're not gonna see

prices plummet without supply.

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Where's the supply?

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The supply is waiting for

prices to come, to come down.

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So we're stuck in a sideways market

until rates start to come down

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organically, like they did before.

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And then it'll bring every time it

ticks, ticks down five per a 0.5%,

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like from five to four and a half.

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Four and a half to four.

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You bring a new 10,000

buyers back into the markets.

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Mm-Hmm.

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And then, so I mean, what,

what would be the best.

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Digital marketing strategies or

how would real estate mark real

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estate professionals, how, how

could they market themselves?

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'cause I mean, I keep on hearing,

we hit, we're in downturns,

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we're gonna be in downturns.

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The downturn is coming, the recession's

hitting the bubble is popping a.

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Again I've heard some like,

it's almost like: 2008

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like, okay, what is it anymore?

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Like, so how do you market

with all uncertainty?

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'cause I'm pretty sure buyers are

like, I am so scared right now.

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I don't really wanna buy anything because

if I buy something, like I, I might not

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be able to afford it later down the road.

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Yeah, you should.

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You should definitely not

overextend yourself right now.

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You should buy something that you'd

be comfortable sitting with higher

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payments for, for a little while.

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But a lot of the tools

I use now are AI driven.

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Like there's a tool that I provide for

my clients called Home Bott, which is an

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AI tool that learns more about pricing.

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Every year and gets more accurate on

the estimate, the home valuation side,

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but also connects people to lenders

I work with and it shows them how

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much equity they have in the home.

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They, they enter all their information

of like when they started their

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loan, how much their loan is when

they pay, and it says, Hey, you

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have this much equity in your home.

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You could qualify to buy another

property of this price you

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could invest that money into.

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And it gives you financial tools

and suggestions for how to leverage

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your home while keeping it.

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You know, or giving you the

option to sell it and what you

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would most likely walk away with.

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And I feel like tools like this are going

to become more and more prevalent over

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the next 10, 15 years, just as Zillow did,

which is, this is a one stop that people

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don't really have to pay attention to.

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And you log it anytime.

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It'll send you a weekly or monthly emails

and it just goes, Hey, did you know, based

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on what happened over the last month?

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You could take equity out, your payment

would be this and you could afford to

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buy a house in the next city over for X.

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So I signed my clients up on tools like

Home Bott to one, to show them that I'm

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out there, that I'm working for them.

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I want to educate them on their

options and their financial security.

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And two, you know, you

need to have these tools.

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As a real estate agent, you

need to be able to market.

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Better, smarter, faster to use

the data that's out there instead

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of just saying, I live nearby.

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Let me sell your home, because

that's just not gonna work anymore.

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Gotcha.

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Yeah, I mean, that's interesting.

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You think about ai because AI has

basically gone into everything.

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Even, even podcasting has.

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Transcription tools.

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They'll use AI or AI to like write up

titles or do things that I don't really

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want to like spend a lot of time on.

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It will do that.

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So will AI also help the real estate agent

who is smart enough to figure it out to

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be a better real estate agent and find

those like good homes for those people

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will help pinpoint those homes for people

looking for houses better than before.

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Absolutely, you're still

going to need the agent.

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You still need the human

touch one, because AI really

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can't distinguish nuance.

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It really can't distinguish, like

this place is remodeled, it's

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facing this, it's this time of year.

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It can't navigate all of the facts, plus

the strategies that you're going to use.

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But it can save you two hours writing

a blog, and then you, of course, you

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have to read that blog and you have to

proofread it, and you have to edit it

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because AI will sometimes swing hard

and miss a little bit on the facts.

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However, all of that stuff that

you creating content from zero to

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educate your clients to help people

now takes a fraction of the time.

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So you leverage that so that you can

get back to the one thing you need to

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be doing, which is just face-to-face,

conversations and recommendations to

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help people with the emotional journey

of investing in a home, buying a home.

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Hmm.

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And then what conscience should

real estate be focused on when

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they're doing digital marketing?

301

: 00:18:13

Should it be videos?

302

: 00:18:14

Should it be.

303

: 00:18:15

I mean, I've, I've seen

drone technology kinda work.

304

: 00:18:18

If you want to get like a bird's eye

view sometimes, like how should they

305

: 00:18:21

be using the, their digital content to

help them promote the properties that

306

: 00:18:26

may, they may be overseeing to, to sell?

307

: 00:18:30

So that's a great question.

308

: 00:18:31

A lot of the, a lot of the marketing

starts prior to any of that.

309

: 00:18:37

But if you wanna stay

relevant in today's market.

310

: 00:18:41

Every other listing has a aerial view or

every other listing has, is advertising

311

: 00:18:47

a certain point of this neighborhood?

312

: 00:18:50

Chances are you should be.

313

: 00:18:52

You should be advertising that as well.

314

: 00:18:54

You need to have the virtual store,

you need to have the floor plan.

315

: 00:18:57

You need to have professional

photos other instead of a sideways

316

: 00:19:02

photo you took with your iPhone.

317

: 00:19:04

You need to just have all these

things to show your worth.

318

: 00:19:08

Face value now because our, our

industry is very transparent.

319

: 00:19:13

So you've gotta, you need a guy

who's available to do all of that

320

: 00:19:16

stuff, the aerial photos, everything.

321

: 00:19:18

And it really depends on price point

too, because if you're selling a home

322

: 00:19:21

that's 3 million and up, yes, you

should have all the bells and whistles.

323

: 00:19:26

You're selling a home 600 and down,

that's a tear down in the inside.

324

: 00:19:30

And you know, all you have to

do is market it to a certain

325

: 00:19:34

investor database that you have.

326

: 00:19:37

Then you don't need to spend money

on the things that aren't gonna

327

: 00:19:40

help your client get more money.

328

: 00:19:41

You just need to send more money on

getting it in front of those people.

329

: 00:19:47

Gotcha.

330

: 00:19:48

Is there like optimal, like social

medias that real estate agents should

331

: 00:19:53

use to maybe like promote this stuff?

332

: 00:19:55

Or is it just figure out what, where

your audience is at and use that?

333

: 00:19:59

Is that kinda like the, so I believe

that you have to embrace everything.

334

: 00:20:05

Because not doing so just

isn't doing the work.

335

: 00:20:08

And not doing the work or, you know, being

lazy is never the answer, but it's easy.

336

: 00:20:13

Now, you can go on

TikTok and post a thing.

337

: 00:20:16

It automatically posts it to Facebook.

338

: 00:20:19

Facebook automatically posts it to

Instagram, and then you put something

339

: 00:20:24

on your website, you put it on the

MOS, it automatically populates

340

: 00:20:28

on all the third party websites.

341

: 00:20:30

Like you figure out how to make this

impossible not to see this property

342

: 00:20:35

within 48 hours or 72 hours of

you putting everything out there.

343

: 00:20:40

But you have to have all those

things, even if it's you.

344

: 00:20:44

You only post when you have a

listing and you don't do any other

345

: 00:20:47

educational content and you really

don't want to engage the audience.

346

: 00:20:52

The other thing is.

347

: 00:20:54

In our instant attention span gen

generation, people who are younger than,

348

: 00:20:59

let's say age 30, a lot of the content

has for older clients is nicer videos.

349

: 00:21:05

A lot of the content you create

for younger clients now, or people

350

: 00:21:09

who might be clients in the future

has to be 60 seconds or less.

351

: 00:21:13

It has to be.

352

: 00:21:14

Here's how I catch you in the first

10 seconds, and I'll lose most of

353

: 00:21:18

you by 30, but if it's longer than

60, you, no one has the attention

354

: 00:21:23

span to keep watching and take notes.

355

: 00:21:28

Got you.

356

: 00:21:29

So, I mean, that was, that was the

other question, is this generational?

357

: 00:21:32

And you kind of just said that it seems

like Gen Z is like the TikTok and reels

358

: 00:21:37

type of a thing, and then the, the

older millennials and above are just

359

: 00:21:41

like nice videos maybe with call outs

of like where the trim is or every,

360

: 00:21:46

whatever the house may actually have.

361

: 00:21:48

Is that the generational divide?

362

: 00:21:50

Yes.

363

: 00:21:50

And then, you know, you'll

have more boomers on Facebook.

364

: 00:21:53

Like you have to, you have to appeal and

show everyone, you have to be on Google

365

: 00:21:57

so that they Google you, that you come

up, that they, they don't have to work

366

: 00:22:02

hard to find you because if they do

find somebody else first, most people

367

: 00:22:06

will just be like, okay, that guy, they

don't know that the level of service,

368

: 00:22:13

just like any industry, varies wildly.

369

: 00:22:16

And you have to find somebody who's

actually doing the work and knows how to

370

: 00:22:20

speak about these things intelligently,

knows how to achieve your goal and

371

: 00:22:25

explain to you how it's possible to

achieve your goal other than, you know,

372

: 00:22:30

instead of the first person you find

just because you know them or your

373

: 00:22:34

sister knew them, or somebody knew them.

374

: 00:22:37

Yeah.

375

: 00:22:37

I mean, that's, that, that's,

that's pretty true on.

376

: 00:22:42

All that stuff.

377

: 00:22:42

It's, it's basically like figure out

like who your target audience is.

378

: 00:22:48

Is that what, is that what I'm saying?

379

: 00:22:49

And then try to do it that way.

380

: 00:22:51

Yes.

381

: 00:22:51

If you get to a niche and you get that

niche, you will naturally spill over.

382

: 00:22:56

You will naturally hit people adjacent to

the niche, and people will talk about you

383

: 00:23:01

to other people, and you'll get there.

384

: 00:23:03

But you shouldn't be afraid to focus

and just be like, I'm gonna be the guy

385

: 00:23:07

for the people who want the education,

who want the financial information.

386

: 00:23:11

And then when I do ride by those

people, although it might take a

387

: 00:23:14

while and it might not pay as much in

a few years, those people are gonna

388

: 00:23:19

be championing you to other people

saying like, Hey, this guy's been

389

: 00:23:22

taking care of me for three years.

390

: 00:23:25

You should work with somebody

like that and not somebody

391

: 00:23:28

who doesn't return your calls.

392

: 00:23:32

That's true.

393

: 00:23:33

And even going back to the

more, the old school way, like.

394

: 00:23:36

Is still like putting those hangers

on doors and putting those e or those

395

: 00:23:41

actual like flyers in, in mailboxes, do

those still actually work effectively

396

: 00:23:45

for a lot of real estate agents be like,

Hey, I, 'cause I've seen a ton of those.

397

: 00:23:48

It's like, Hey, we sold this home.

398

: 00:23:50

And I'm like, okay, that,

that's, that's cool.

399

: 00:23:53

I feel like I need to throw this away.

400

: 00:23:54

Now.

401

: 00:23:56

I actually love this topic because

I've gone a little bit left digital

402

: 00:24:01

with just this specific thing.

403

: 00:24:02

You need to have flyers and

postcards at your listings.

404

: 00:24:06

So that people can see that

you do these things, and that's

405

: 00:24:09

a great tool to get hired.

406

: 00:24:12

However, on the door knocking side,

everything in my mailbox that doesn't,

407

: 00:24:17

that isn't from the government, gets

thrown into the garbage and I feel

408

: 00:24:21

like I'm similar with most people.

409

: 00:24:23

Any advertisement material that comes

in my mailbox throw in recycling.

410

: 00:24:29

So I take my notes.

411

: 00:24:31

I changed them.

412

: 00:24:32

I put some real information in there,

some real tips, recommendations, tools

413

: 00:24:37

for people to scan with their phone,

and then I hand write the envelope and

414

: 00:24:41

I leave it on their doorstep because

at the very least, some of these

415

: 00:24:45

are getting opened at the very most.

416

: 00:24:47

If I knock nobody's there,

I leave it at the doorstep.

417

: 00:24:50

They're not immediately picking it up

and throwing it in the trash because

418

: 00:24:53

that's, I mean, that's wasteful.

419

: 00:24:55

If not anything else, I'm, I'm doing

things to be as green as possible and try

420

: 00:25:00

to get as many opens as possible without

just spending five grand to litter a bunch

421

: 00:25:07

of people's trash cans to then litter

a dump somewhere to then litter look.

422

: 00:25:12

You see what I'm saying?

423

: 00:25:13

So you have to be a little bit more

thoughtful about just spending your

424

: 00:25:16

money and throwing postcards at people.

425

: 00:25:22

Got you.

426

: 00:25:22

It's, it seems to be more of the personal

touch that you've gotta add to it.

427

: 00:25:26

Not just, Hey, look at me.

428

: 00:25:27

Homes I sold.

429

: 00:25:28

And I'm like, okay.

430

: 00:25:30

Like I'm, I may or may not be

wanting to buy a house, so you just

431

: 00:25:34

told me to throw this away for you.

432

: 00:25:37

Well, exactly.

433

: 00:25:38

And I don't care who you are people,

most people have to like you and trust

434

: 00:25:44

you to work with you, especially when

buying something real estate related.

435

: 00:25:49

Or spend money you're gonna

have to buy to be a home.

436

: 00:25:52

So if they don't like you, it

doesn't matter how good you are,

437

: 00:25:56

they just won't work with you.

438

: 00:25:57

So you have to, you have to become

able to connect with people as

439

: 00:26:03

fast as possible so that you can

help them get the best result.

440

: 00:26:07

Because if you just wanna be a

robot, then AI will take over for you

441

: 00:26:13

and it'll do a basic amount of job

and you can go support AI somehow.

442

: 00:26:17

But you, if you wanna do this job,

this person to person advising on real

443

: 00:26:24

estate, you're gonna have to figure

out how to get people to trust you

444

: 00:26:29

and how to not betray that trust.

445

: 00:26:31

How to deliver when people trust you

and come to you for a thing that might

446

: 00:26:35

be the most challenging thing they

ever do, or they do multiple times.

447

: 00:26:41

And will virtual reality or

augmented reality kind of kind

448

: 00:26:44

of come into real estate as well?

449

: 00:26:46

I mean, we just saw Apple announce

their, I call it the scuba goggles

450

: 00:26:51

'cause they look like scuba goggles, but

they're the o augmented reality thing.

451

: 00:26:54

Mm-Hmm.

452

: 00:26:55

Will they eventually,

453

: 00:26:56

but you use for real estate as well?

454

: 00:26:59

Or what do you think about the Absolutely.

455

: 00:27:00

I think, you know, as soon as it

becomes in more homes than less.

456

: 00:27:05

Instead of the virtual tour,

you're gonna start seeing the

457

: 00:27:08

augmented tour where you put it on.

458

: 00:27:11

You still have that loose summary

in the corner of where everything

459

: 00:27:14

is, and then you motion yourself

forward through the homes.

460

: 00:27:18

So there will still be people that

need and want to go there in person.

461

: 00:27:23

However, I do think that as

that technology becomes more

462

: 00:27:26

prevalent, people are gonna be

like, Hey, do you have an AR tour?

463

: 00:27:29

I'd love to, I'd love to

walk around the space.

464

: 00:27:31

I'd love to get the measurements from the.

465

: 00:27:34

Floor plan.

466

: 00:27:35

I'd love to see the photos, but I'd love

to sit in the space without driving to it.

467

: 00:27:40

And you could probably give

measurements through the AR as well.

468

: 00:27:43

So you'll absolutely all

those machines measure.

469

: 00:27:46

That's how they give

you the floor plans now.

470

: 00:27:48

So you can go in and see like, oh, I

didn't think that this room was that big.

471

: 00:27:53

However it is, and you can't tell

it from the photos or the tour.

472

: 00:27:57

Augmented reality might fix that,

where you're actually standing in there

473

: 00:28:00

and you're going, this room is big.

474

: 00:28:04

So you could potentially like

almost through the new technology,

475

: 00:28:07

double or triple, just the people

wanting to go through and do tours

476

: 00:28:13

without actually being there.

477

: 00:28:15

Yeah.

478

: 00:28:15

You'll also most likely get

more viewers for pleasure.

479

: 00:28:21

You'll get people walking the $10 million

house that never would dream of spending

480

: 00:28:25

that much on a home, however they've

seen it Now because you have that.

481

: 00:28:31

But that's true.

482

: 00:28:33

I mean, people are like, oh,

it'd be nice to have the wine

483

: 00:28:36

cellar and everything else.

484

: 00:28:37

And you're like, and you probably know

as a real estate agent, you probably

485

: 00:28:40

know who can buy and who you're like,

I'll just, I'll just do it anyways.

486

: 00:28:44

Because it's better just to like give

someone a good impression than not.

487

: 00:28:47

Get there and do it.

488

: 00:28:49

And then you take a look at the

finances and you go, okay, well

489

: 00:28:52

responsibly, we should be here.

490

: 00:28:54

Well, this is great.

491

: 00:28:56

If we do the right things for

the next 20 years, we could be

492

: 00:28:59

here, but right now we're here.

493

: 00:29:04

That's a good like goal setting.

494

: 00:29:05

Like you could be here as

long as you follow my steps.

495

: 00:29:08

Well, exactly.

496

: 00:29:10

If you, it's easy for some families

who are just gonna buy their kids

497

: 00:29:14

a house cash or gift to them, half

a million dollars for a 25% down

498

: 00:29:19

payment or something like that.

499

: 00:29:21

However, you have to be the first

person in your family to start

500

: 00:29:27

that generational wealth tool.

501

: 00:29:29

You might have to sacrifice to buy

one, two, or three properties, low down

502

: 00:29:36

payments in your lifetime, and then before

retirement, and then just work on paying

503

: 00:29:42

it off after, and then you've left your

next generation, your kids, your family,

504

: 00:29:47

with three properties full of equity.

505

: 00:29:51

That they can now buy another three

properties, 50% down, meaning all of

506

: 00:29:55

the payments are relatively affordable

and all of them cash flow positive

507

: 00:30:00

due to rent rising during that time.

508

: 00:30:02

And suddenly now you're

three generations down.

509

: 00:30:05

Your family never wants for anything.

510

: 00:30:07

They can work.

511

: 00:30:08

They can choose the careers they want.

512

: 00:30:10

They have this buffer, this cost

of living buffer because these

513

: 00:30:14

properties are providing for them.

514

: 00:30:16

Somebody has to start that.

515

: 00:30:18

Somebody's first generation

has to start that.

516

: 00:30:21

Otherwise, you're just gonna be an even

further dichotomy of people who own

517

: 00:30:26

real estate and are wealthy in places

like New York and LA and people who

518

: 00:30:30

don't and are trapped in the renting

because they never owned anything.

519

: 00:30:34

So they don't really have

an option to catch up.

520

: 00:30:36

Now they have to use the only

resource they have, which is time.

521

: 00:30:41

And you know, obviously in your

twenties you have more time, your

522

: 00:30:44

thirties, you have more time.

523

: 00:30:46

As you start getting older and older, that

time becomes a much more scarce resource.

524

: 00:30:54

Mm-Hmm.

525

: 00:30:55

And so what does the future of

real estate look like in digital

526

: 00:30:58

marketing for the next five years?

527

: 00:31:01

Most likely, it's going to be

exactly what we talked about.

528

: 00:31:04

It's going to be the embrace of augmented

reality in marketing properties.

529

: 00:31:11

It's also going to be

even more in depth style.

530

: 00:31:14

Robot shot foot footage like AI

and drones, being able to edit a

531

: 00:31:20

video from the sky as opposed to

just taking snapshots from the sky.

532

: 00:31:24

And we're gonna be able to share that

information faster and more accurately

533

: 00:31:29

with everybody who's looking at

this property anywhere in the world.

534

: 00:31:35

Hmm.

535

: 00:31:36

So even your local market

could be more, it could.

536

: 00:31:38

It could eventually just be

worldwide because you're gonna have.

537

: 00:31:41

Everybody on the internet who's

interested or maybe slightly interested

538

: 00:31:46

wanting to look at the house.

539

: 00:31:47

Absolutely.

540

: 00:31:48

You're gonna have things on

Zillow translating into your

541

: 00:31:53

dollar amount, your measurements,

your language, your everything.

542

: 00:31:58

As the AI tools learn more and more

so that somebody who's in another

543

: 00:32:03

country can be like, well, maybe

I wanna buy a home in Los Angeles.

544

: 00:32:07

Let me start looking, and once I

find the type of home I want, then

545

: 00:32:11

I call a professional to be like,

okay, I like this type of home.

546

: 00:32:14

I have this type of budget.

547

: 00:32:16

Where do we need to do?

548

: 00:32:17

How do I get there?

549

: 00:32:19

What's available?

550

: 00:32:20

What can we do?

551

: 00:32:21

What's on our market?

552

: 00:32:22

What's off market?

553

: 00:32:23

And then actually engage and get it done.

554

: 00:32:26

Because you have the information,

now you have the data.

555

: 00:32:30

Pre 2000 with the rise of the internet,

nobody really had any information.

556

: 00:32:35

You had to go drive to places and

look at them to learn about them.

557

: 00:32:42

It's true.

558

: 00:32:42

Everything was analog before in the

nineties and early two thousands.

559

: 00:32:48

If you map question four open houses

that you've got in the paper and

560

: 00:32:52

you didn't find one of the houses,

you just didn't see that house.

561

: 00:32:56

So fun question for you.

562

: 00:32:58

If budget was no problem,

how would you build a house?

563

: 00:33:04

If budget was no problem?

564

: 00:33:08

Oh man, I would, there's some beautiful

uh, ocean view homes in Pacific Palisades,

565

: 00:33:17

Santa Monica, double wide streets.

566

: 00:33:21

10,000, 12,000 square foot lots

where most lots in LA are smaller.

567

: 00:33:26

They're between three and 6,000.

568

: 00:33:29

I would just knock one of those down.

569

: 00:33:31

I'd extra reinforce it

because of the earthquakes.

570

: 00:33:34

I'd add a basement like I had in the

Midwest where I grew up, so you have an

571

: 00:33:38

extra 2000 square feet at the bottom.

572

: 00:33:40

Do a nice two story with a rooftop deck

and make the exterior something like

573

: 00:33:46

a craftsman or a Spanish style, giving

it that character on the outside while

574

: 00:33:52

giving it the modern finishes and utility

on the inside, making it a smart house.

575

: 00:34:01

Character as opposed to one of

these big blank boxes that pop up

576

: 00:34:07

that are just all windows and gray.

577

: 00:34:11

Although I, I feel like I

need 30 million do that.

578

: 00:34:15

So we're working with a smaller

budget than that right now.

579

: 00:34:20

That's probably true.

580

: 00:34:23

Well, where can people find you online?

581

: 00:34:25

So I have a website, dep pong realestate,

D-I-P-P-O-N-G realestate.com, and

582

: 00:34:32

I'm at deon realestate la so that

it's easier to find on social.

583

: 00:34:38

So anytime people wanna start talking

about this or start preparing for this,

584

: 00:34:42

they can go to one of those, message

me directly, schedule a time to talk.

585

: 00:34:48

Then you no obligation.

586

: 00:34:50

I try to see where they're coming from.

587

: 00:34:52

If they need, if I can't work in

the area that they're in, I set of

588

: 00:34:56

some time to talk about their needs.

589

: 00:34:58

I refer them to somebody who

can help them with those needs.

590

: 00:35:02

And then, you know, if you ever need any.

591

: 00:35:05

Advice I'm there.

592

: 00:35:07

You always know where to call me.

593

: 00:35:09

You always know where to message

me, and that's, that's a lot of my

594

: 00:35:12

week catching up on these requests.

595

: 00:35:14

Just letting people know I'm here.

596

: 00:35:16

Here's the best resource for you.

597

: 00:35:18

Here's the person you need to talk to.

598

: 00:35:20

And really trying to encourage people

to get out there and not avoid it

599

: 00:35:24

because it's scary because it seems.

600

: 00:35:27

Not doable at some of the price

points that are out there.

601

: 00:35:31

There's always programs in

your area that will help you.

602

: 00:35:34

The only thing is those programs could

take a year or two to qualify for.

603

: 00:35:40

So you have to start putting in that

work now, and I'm happy to help if you

604

: 00:35:44

come to one of my sites or you Google me

and you just gimme a call on the phone.

605

: 00:35:49

That's what I'm here to do.

606

: 00:35:50

All right, well thank you David for

joining Digital Coffee Marketing

607

: 00:35:54

Brew, and sharing your knowledge

on the real estate industry.

608

: 00:35:57

Thanks, Brett.

609

: 00:35:58

Happy to be here.

610

: 00:36:00

Yes, and thank you for listening

to Digital Coffee Marketing Brew.

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: 00:36:03

As always, be subscribed on all your

favorite podcasting apps and join us

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: 00:36:08

next month as we talk to a great father

in the PR and marketing industry.

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: 00:36:12

Alright guys, stay safe to understanding

your needs in the real estate

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: 00:36:15

market and see you next month later.