Episode 4

Mastering Your Personal Brand: Land Your Dream Job with a Compelling Introductio

In this video, we're going to discuss how to build a personal brand that will help you find your dream job.

Not only will this video teach you about the basics of digital marketing, but we'll also cover how to build a personal brand that will help you stand out from the competition. By the end of this video, you'll have everything you need to start building your dream career!

Show Notes:


(01:02) Are you a coffee or tea drinker?


(01:25) Can you summarize your expertise?


(02:39) What do people not know about creating their personal brand?


(05:16) Is creating your personal story the same as Joseph Campbell's heroes journey?


(07:19) How do you navigate the cancels culture dilemma?


(09:05) Knowing your audience?


(11:07) How should they use content for creating their story?


(13:04) Hearing yourself can help with avoiding mistakes?


(15:08) Is LinkedIn the best at sharing your personal story?


(16:37) Using negative comments to your advantage?


(17:58) Should you niche your personal story?


(20:21) Can you use AI to help craft your story?


(22:37) Could this help learn new skills?


(23:49) How should people approach finding a new job?


(27:04) Fun question: What's your biggest pet peeve?


(28:59) How should we reframe "expert?"


(30:23) Where can people find you online?


(30:50) Final thoughts



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About the Podcast

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Brett Deister