Episode 28
From Cold Coffee to Hot Leads: Mastering Human Connections in Marketing
Ready to revolutionize your marketing game? Join Brett Deister and guest Jon Weberg as they dive deep into the world of engaging B2B marketing. They emphasize the importance of creating content that not only entertains but also educates and entices your audience, making genuine human connections essential in today's digital landscape. Jon shares valuable insights from his extensive experience in digital marketing and highlights why many businesses struggle with effective follow-up strategies. Discover how authenticity and a human touch can lead to better engagement and conversion rates, transforming your approach to marketing in the process. Tune in for actionable tips that will elevate your marketing efforts and help you connect with your audience like never before.
Takeaways:
- Many businesses fail to follow up effectively, which is critical for customer engagement.
- The three E's of marketing—entertaining, educating, and enticing—are essential for success.
- Authentic, genuine human connections are more impactful than hard selling in marketing.
- Utilizing video content can significantly enhance engagement and conversion rates for businesses.
- Hyper-focusing on one platform initially can yield better results before expanding to others.
- AI tools can assist in content creation but should complement, not replace, genuine efforts.
Links referenced in this episode:
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Transcript
That's good.
Brett Dyster:And welcome to a new episode of Digital Coffee Marketing Brew.
Brett Dyster:And I'm your host Brett Dyster.
Brett Dyster:And this week we're going to be talking about marketing, about consulting, about businesses, all the things that you guys need to know.
Brett Dyster:And with me is going to be John here.
Brett Dyster:And he has for the past 11 years managing four different businesses on his own.
Brett Dyster:Consulting for three companies in which he's produced over $250 million in revenue.
Brett Dyster:And being a multi seven figure affiliate, he's also learned business marketing, sales and optimization skills necessary to scale any business profitability.
Brett Dyster:So welcome to the show, John.
John:Thank you very much for the very warm, very great intro.
John:I appreciate it.
John:Hopefully we'll deliver some insane value for the peeps.
John:And I got my coffee morning right.
Brett Dyster:Because first question, that's all my guests.
Brett Dyster:Are you a coffee or tea drinker?
John:Okay, so if it's a cold coffee with some of those sugar free spritzes, because I'm on Carnivore, if I get some sugar free spritzes in there, coffee 100%.
John:Otherwise at home I do a little tea.
Brett Dyster:All right.
Brett Dyster:Do you have any specific teas you like at all?
John:Same thing.
John:I got a little flavor in it.
John:So I buy this brand that has, it has a little truffle in it, has a light chocolate in it, anything with a little flavor, a little something that gets me.
Brett Dyster:Got you.
Brett Dyster:And then I gave a brief summary of your expertise.
Brett Dyster:Can you give our listeners a little bit more about what you do?
John:Sure.
John: So I've spent the last: Brett Dyster:Got you.
Brett Dyster:And what's the number one thing that businesses are not good at?
Brett Dyster:Digital marketing.
John:From my experience, about 95 to 98% don't do follow up at all.
John:And if they do follow up, they don't do in the right ways.
John:And if they are even doing in the right ways, they're still probably missing the vast majority of.
John:Because we've kind of lost the art of actually building like knowing trust.
John:It's just sell and we, yeah, they need to get out of that stage.
Brett Dyster:So you're saying that all the people on LinkedIn just trying to sell you the first message probably isn't the best way of going about.
John:It probably isn't the best message.
John:And I think what's happened is over the years as More people have gone online.
John:There's so much competition.
John:People just want to teach and preach that.
John:Just do this one thing, follow the strategy, you'll get results.
John:Whether it's on LinkedIn, whether it's spam, emails, you name it.
John:I think that's gone so far spread, it's impacted everywhere as you just said it, because you know it.
John:LinkedIn is one of the worst places for I get pitched probably every day or every other day.
John:Hey, I have a blah blah blah blah.
John:Hey, I have a blah blah blah blah to emails to LinkedIn.
John:There is no value people.
John:I think people think having a good offer is value.
John:That's not value.
John:Value is like the art of actually helping someone solve a problem they have.
John:It's actually getting someone the solution they're looking for.
John:It's building a relationship over time.
John:And yeah, we're missing all of that throughout.
John:Like I said, Probably 95% of businesses, everyone I talk to, I'm like, do you follow up most of them?
John:No.
John:The ones that do follow up, tell me about your follow up.
John:That's once a week, once a month.
John:Okay, what's your outbound like?
John:Lincoln Spam.
John:It's just a, we need a fix of human marketing and it converts best and I think we need a lot more of that.
Brett Dyster:For example, I didn't get the upwork thing but I, I edited practice edit.
Brett Dyster:But then I told the people, okay look, regardless, you pick me or not, you should really split off the two audios or two get the two co hosts audios into different tracks because it's easier edit and everybody has a different sound profile.
Brett Dyster:Would that be something like an added value to it?
John:Yeah, added value, that's great.
John:And even following up faster, just simply following up faster is so great for getting people to buy literally anything.
John:Whether you're doing consulting, whether you're B2B, B2C, you're on Fiverr, you're on any of these places.
John:For example, there's a study that they did on follow up within someone booking a call.
John:If you simply.
John:It doesn't matter what you say literally after someone books a call with you or shows interest of wanting to work with you in some way, if you respond within 10 minutes, the chance of them converting into a sale customer is like 70 to 80% higher.
John:Just because you followed up a little bit faster and you did it within a certain timeframe.
John:So I think how you bring value is things like that and things like following up faster.
John:When you do follow up, be as genuine in human and conversational as possible.
John:And I think we've gotten away from that too.
John:I think because we're in business but we forget that we're.
John:Whether you're B2B B2C, it doesn't matter.
John:You're always just dealing with people.
John:I would be called in professional in a lot of cases because I'm very just upfront myself.
John:I don't speak clearly.
John:My emails when I write them aren't even like proper English.
John:But my stuff works because I'm actually like being human.
John:I'm realizing all your communication is just human to human.
John:It's not to sell, it's to actually collaborate with someone in some way.
Brett Dyster:So how do people start to, I think, rethink or reconnect with our human side of writing a message?
John:Great question.
John:I like that a lot because it's not done enough.
John:And I think the way you reconnect is think about what messaging have you ever seen.
John:Whether it's an ad you saw, whether it's the super bowl, whether it's while you're in person, what piece of communication have you ever seen that's left you impacted?
John:And I guarantee it's not something that's been like hard selling you A lot of the times.
John:You look at Squatty Potty by the Humming Brothers, you look at the Squatch Soap by the Harmon Brothers, you take a look at the horse super bowl ads or the baby bolts or the frog super bowl ads.
John:All the best.
John:Converting advertisements.
John:Marketing sales businesses have relatable, fun, entertaining pieces of content and communication versus sell, sell.
John:And what people don't realize is that can work because there's a lot of people who do the sell sell.
John:And it works for them or it doesn't work.
John:It's one of those two things.
John:And even if it's working for you, you have to realize that when you do this, you do human marketing, you be authentic, you be genuine, you be entertaining, you be fun.
John:The things that actually relate to people first, you do that first and then sell people.
John:Whether it's your advertising, whether it's you're talking to someone like this one on one, anything you're doing, you always focus on value first.
John:It always converts better because you have to get back to, there's a quote I love, I think it's Theodore Roosevelt.
John:People don't care how much you know until they know how much you care.
John:And that is true in business, in life, relationships, you name it.
John:And just getting back to that, getting back to why would someone actually care that I'm messaging them?
John:Reaching out to them.
John:Seeing this ad, just selling them, maybe 3% of people viewing it will buy.
John:If you want like 20 or 40 or 50% of the people to engage, you have to provide them some kind of unique, fun, exciting something to grab and hold their attention and actually relate to them.
John:It's getting it back into the business of like no trust.
John:And to help people have a specific plan for this, I teach something called the three E's.
John:So all communication, whether it's an ad, whether it's follow up, whether it's content, you name it, should be entertaining, educating, and then finally enticing.
John:So you entertain to get attention first.
John:You educate to build value, build trust, relationship, and then you sell.
John:Lastly, if you do that in everything you do, all marketing, all sales, all business performs so so much better.
Brett Dyster:Go for B2C and B2B.
Brett Dyster:Always do that.
Brett Dyster:Because sometimes B2B is a little behind on the curve in a lot of things.
John:Yes or especially B2B is.
John:And I think it's because B2B, it's almost like the ego realm of B2B.
John:To me, that's a real thing.
John:Because anytime I talk to people who are usually not always, but usually B2B, they go, I have a different audience, I have a different.
John:I'm dealing with C suite executives and I'm dealing with.
John:You're dealing with people.
John:I've talked to many people, for example, who I tell them to go on different platforms for their marketing.
John:So for example, let's say I'm talking to a business that go, we, our clients are only on LinkedIn.
John:We really only find B2B people on LinkedIn.
John:There are more B2B people on LinkedIn.
John:But are you telling me that there's no B2B people who have Facebook, who have Snapchat, who have Twitter, who have et cetera?
John:Absolutely not.
John:For example, Facebook I think has 4 billion users versus LinkedIn's probably maybe a billion.
John:So I think for B2B, you have to realize, yes, you are B2B, but you're still dealing with humans and they still relate the same way.
John:An example of this live is right now I'm in talks with possibly speaking for Ad World or, sorry, Affiliate World.
John:Affiliate World's the biggest affiliate marketing conference there is in the world.
John:How I reached out to them, I didn't lay out all of my credentials.
John:I didn't lay out anything fancy, anything professional.
John:My message to them, quote word by word, was, hey, I saw this event was going on.
John:I think I could bring a lot of value and love to it.
John:I have something I would love to teach and give to people.
John:Is there any way we can book a chat to just chat about it and see if that would work?
John:That's how I make a lot of my B2B big business deal connections.
John:Just be yourself, be human and simplify stuff.
Brett Dyster:So it's almost like a no obligation.
Brett Dyster:Hey, spend five, ten minutes, see if it works out.
Brett Dyster:If it does it, no hard feelings.
John:Yes, that as well.
John:And I also think when you do too much and you write too much and try to sell yourself too much, especially in initial interactions, that's sensed.
John:So what people don't understand about all communication, ads, follow up, et cetera, is it is what you were typing and how you're typing it is sensed by people.
John:There's a feeling to your message.
John:So my type of trying to make a deal or go on a podcast or speaking of the event, the sense I give is, hey, very conversational, like you're saying, very relaxed.
John:No obligation.
John:Let's just book a call, see what can happen.
John:Let's make a deal, let's collaborate, let's whatever.
John:Hey, I want to work with you.
John:Is there anything we can do to make this work?
John:That's how, as I went through earlier, that's how you want to receive stuff, isn't it?
John:That's how everyone wants to receive messaging too.
John:That's your favorite.
John:Because when people spam your inbox, hard sell you, etc, it pushes people away immediately.
John:You can't push people.
John:You want to pull people in.
Brett Dyster:Gotcha.
Brett Dyster:And then we talked a little bit about content, but could it be video or written that can use the three E's?
John:Yeah, preferably video.
John:I always push because video converts much higher.
John:And if you are genuinely yourself on video, it is picked up immensely in this felt and that will lead to more engagement, more everything.
John:However, yes, it works for video.
John:It works for if you're creating swipe files for people, if you're creating PDFs for people, eBooks, if you're just writing content, imagery, anything.
John:The three E's, entertaining, enticing and educating.
John:Lead with entertaining and educating first, then entice with a really good strong offer.
John:It works in anything you do, in email sequences and the order of ads you have people see from you in anything.
John:And again, it's because you're, you're not asking for a sale right away, which you cannot do if you want to be in business for long.
Brett Dyster:You talked about doing video first, but a lot of people are like, ooh, video.
Brett Dyster:They get The I don't really want to do this because when you think about video, you think about lighting, you think about the camera, you think about the editing software, you think about all this stuff tell for people to help them feel like it's okay, just start at, just start doing something.
John:I would say perfection is the killer of all greatness.
John:So if you want to do anything and do it well, never lead with it has to be perfect, it has to be great, it has to be the way I want it to be.
John:Because it will probably never be that.
John:What you want to do is just try because everything works.
John:And the only way to get better at everything is to do more of it.
John:So what you should do, I highly recommend is first just shoot videos of you talking to yourself about something you enjoy and you love and the way you feel about that subject.
John:Try to transfer that to how you talk about your business and really think about how you feel about your business, how you actually deeply want to help your customers and help and nurture and give to your audience.
John:And the more you think about that and feel that and can transfer that into how you speak and practice it naturally, when you go to actually go live on LinkedIn, go live on YouTube, go on a podcast, you name it, that's going to help a lot.
John:And also realize that video and speaking and being yourself is the best way you can actually help people because that is when messaging, that is when advertising, that is when marketing, all these different things usually converts best.
John:So if you're not doing video, you are actually preventing yourself from being able to relate and help your audience, customers as much as possible.
John:And the last thing I would say about video is there's almost no circumstances when being more intimate with your audience ever has a drawback.
John:So if you're afraid of posting pictures, posting videos, et cetera, always converts better.
John:It always warmer.
John:Think about what you would receive.
John:Would you rather receive from your grandma?
John:A text, a picture, a video or an in person visit?
John:You probably would want the in person visit.
John:So use that in your frame of thinking.
John:Make it less about yourself, make it more about the audience and just realize that once you get through it and you become good at it, it will be your best resource.
Brett Dyster:People just do shorts because they're a little bit easier to do first.
John:Yeah.
John:So along with not worrying about editing, don't worry about lighting, just be yourself and just look clean, crisp, you name it.
John:Shorts also convert and especially right now, shorts, reels, any short form content is doing very well.
John:Doesn't matter how unprofessional quote unquote.
John:It looks, doesn't matter how it is edited, you name it.
John:Short form is doing particularly well.
John:So I would focus, hyper focus on short form and then in between do long form or what I did, that usually does really too is at the beginning of a week, either you or someone or a team or whoever's managing content production of any kind, record all long form content for the week at the beginning and then cut that long form into the best short form bits.
John:So you tailor and use your content in a flow.
John:It's more of an automated process versus just creating on the go.
John:So focus though short form, it's doing really well.
John:Literally a minute video of you talking, 30 seconds.
John:There's even 15 minute ones of you just talking, uploading, a testimonial, uploading, any kind of social proof, anything, get it out there, mass producing until you get really good at it.
John:And then it will be an incredible resource for any business, content creator, influencer, you name it.
Brett Dyster:I'm going to have to ask this because AI, the talk of the town right now, should, instead of just doing it themselves, could they use just an AI tool to help split it up?
Brett Dyster:Because you can't use those types of tools.
John:Right?
John:In my opinion, I'm less on the AI bandwagon currently than I will be in the future.
John:Because the problem with this and the problem with the idea in my mind is until AI gets good enough, you don't even know if you're uploading good enough content.
John:Until you actually experience and see what it produces, and until I've gone through the physical process yourself, I just don't think to me it doesn't seem AI is as effective as when people like get good at creating content and then they create AI to automate it.
John:Whether it's posting it, whether it's editing it, you remember, you name it, that goes amazing.
John:But when you just jump straight into AI, I think there's a lag time of you getting good at it.
John:So I would recommend people maybe use it for editing initially.
John:Otherwise all content you create should be self made until you get really good at uploading.
John:Maybe you do a light editing here and there, you feel like you got a hang of it, then slowly start producing AI, because otherwise you lack the skill needed to know if what the AI is doing is even good or not.
John:And there's so much more to it that you need the skill and experience and then integrate that with AI that's powerful versus everyone jumping out.
John:For example, using AI for chat.
John:I have yet to see a single good AI for chat DM yet.
John:Because people are going, oh, this AI, this tool, it's going to automagic everything for me.
John:And unless you have at least somewhat of a competent skillset to go along with AI, it's not going to do much.
Brett Dyster:Yeah, ones, for example, there's opus clips that will split it up for clips, but I still do the editing.
Brett Dyster:It's just I let that do that part because it does.
Brett Dyster:I just let it do the clips for me.
John:That would be much more better of a system to follow.
John:And also, again, you've done video, you've had some experience.
John:So someone getting started, I think going with simple first and then adding something a little bit more complex, a little bit more after that.
John:So start with just creating, making content then.
John:Okay.
John:Like Brett just said, use a tool like that.
John:Okay?
John:Now maybe you can create some video where you're not even in it with AI and start building upon what you start with.
John:First and biggest thing is just start.
John:And I talk about this a lot in speeches and podcasts and stuff.
John:Is the biggest thing people get wrong is they've heard this before, They've heard all this messaging before.
John:It's just actually applying it and getting out of your own way, dropping your ego, dropping your pride, dropping your fears, you being scared and just I'm going to do it right after listening right now, or even I'm going to stop listening to messaging right now and go do the thing that they just told me to do.
John:That's my biggest push yourself, get through it.
Brett Dyster:You talked about live a little bit.
Brett Dyster:Some people are even more apprehensive about live because live is, well, live.
Brett Dyster:And so if you mess up and there's no going back here, right, Short spurs and then maybe eventually build up to live.
Brett Dyster:Because live is a different skill set than recording video and doing it that way.
John:I completely agree.
John:I think especially if you were going to come across authentically in life and you're going to come across fluidly, be able to communicate and go off the cuff like.
John:Like we are back and forth with zero problems, zero errors is sometimes pretty hard to do.
John:It depends, like I said, is to master first.
John:Give yourself your own steps to follow.
John:So first create and start with one short a day or one reel a day.
John:I suggest creating one on one platform, syndicating it to TikTok, to reels to every other platform.
John:So one a day minimum.
John:After two, three weeks, do two a day.
John:One in the morning, one at night.
John:Now that you've done for probably two to three weeks, do a longer form video because, okay, now you've done it enough, you get the hang of it, et cetera.
John:Great.
John:After two, three weeks of that, move to live.
John:And I think with live, I think one of the biggest things is again, being your authentic self helps a lot because you're not trying to put out a message that isn't just you.
John:And when you do that, you kind of stutter, you stop, whatever.
John:So I think people start with just relaxing, just off the cuff, having fun, chill, relaxed lives and focus again on the audience because it's really good for the audience.
John:Be yourself, be authentic and just relax and realize that the first one's not going to go perfect.
John:Just like the first of any of the content is going to go perfect.
John:None of it's going to be received or liked or engaged with as much as you want.
John:That's okay.
John:It's okay for mistakes to happen as well.
John:That's a big thing, is, oh, I made a mistake.
John:I.
John:My eye was a little bit squinty on when I said bank or when I said traveling or the dog barked.
John:That gives content the authenticity that it needs.
John:Like your dog's moving in the background.
John:Hi, we better take out, we better take out the dog.
John:Let's photoshop out the dog.
John:Whatever else, don't focus on that.
John:Start with simple.
John:You can get to making things perfect later, but trying to make things perfect now is going to break.
John:Just getting content and video and lives out in the first place.
Brett Dyster:So you talk about three E's and so how do they use.
Brett Dyster:They're not going to do it perfectly.
Brett Dyster:Let's just say that when they start out doing the three E's, so should they focus on one of them first and getting that right and then going on the second, third one, or should they try to hit all three and then maybe go back and be like, okay, what did I miss?
Brett Dyster:What did I not.
John:Explain?
John:I say do one, do the next in that fashion.
John:So I first again, I always start with, I'm going to create.
John:Let's just say I'm doing a short or a long form video.
John:It doesn't matter once a day.
John:Okay, the first day, let's say it's Monday.
John:I'm going to do an entertaining, fun money myself, genuine, just connecting with the audience, maybe a few jokes here and there, relating with them.
John:Value driven, always value driven.
John:Day one, day two, then practice and go to educating.
John:Okay, now I'm going to teach them, walk them through something, give them a ton of value, help Them solve one of their biggest pain points or give them one of their pleasure points, you name it, then go to enticing.
John:Okay, now I've done that.
John:Now I'm going to give them a really good deal, offer possible way to work with me.
John:Now I'm a proponent of maybe even two days of entertaining, two days of educating, and then a day only of enticing.
John:Because again, what we don't focus on is while we're creating content, when we're trying to be perfect, make things look good, we're trying to say the right things at the right time and the right, you name it, what we're missing it is focusing on the audience value to them, entirely on them.
John:So I think making sure that's there.
John:Otherwise just in general, focus on value first, then a little bit of promotion, some promotion, light promotion.
John:And as you get better at it, you can dial the entertaining and educating stuff back and put in more promotion.
John:Yeah, that's just true.
Brett Dyster:Talk about doing the editing process yourself.
Brett Dyster:But to be honest, when I started out, I hated editing myself.
Brett Dyster:I hated hearing my voice.
Brett Dyster:So what was those people that you were saying like, you should go through the process?
Brett Dyster:Like, how can they do that?
Brett Dyster:Because it took me about a year to finally get okay with hearing my voice.
John:I think again, repetition, again, a lot of practice.
John:And I think you're gonna have to just go through it because otherwise, let's just say you end up use an AI tool right away and you go, I think that's right.
John:What it did it cut these at this time.
John:That seems good.
John:I think you have to get the feel of it.
John:There's some skill sets and there's some things to know if you're doing the right thing or if the tool's doing this right.
John:You just have to get the feel of it.
John:And of course making things easier.
John:I have a better idea.
John:You can do that.
John:Or also if you want to hire one time someone to walk you through it or someone to do it on Fiverr or somewhere else to give you an example or template to go off of, that would be good for the majority of videos or content, whatever you're doing that's also really great is following some kind of proven someone who creates shorts all the time or someone who has expertise in that.
John:Again, don't go super, super out of your budget, but find something within reason.
John:This person seems like they're pretty good at what to do.
John:Either spend some money or try to learn from the for free or exchange services.
John:Try to find a proven example to Follow that also does really well.
John:And again some people go, I don't.
John:I want to create my own stuff.
John:You can get really good at creating your own stuff.
John:But first it may be just try following someone else who's doing really good in your industry, who gets a lot of engagement, who's perfected it it seems try to duplicate what they do and emanating that and then customizing it.
John:Once you get good at it to your own stuff and your own authenticity, that also can do be really well.
Brett Dyster:Performing distribution of your educational or selling content.
Brett Dyster:Should you focus on one, should you go to LinkedIn?
Brett Dyster:Twitter has or X has interesting things that they're doing right, Full network to do it and then stick with it and then go off to the next one.
Brett Dyster:Should you do that process?
John:What I recommend is yeah, hyper focusing on one single platform.
John:So what I suggest for most people right now is YouTube's only going to get bigger.
John:SEO is being changed a lot right now.
John:If you're doing online blogging content and such and this other content platforms, Facebook is this.
John:I feel like losing a little bit of ground.
John:Twitter's gaining ground as well.
John:I would say YouTube or Twitter highly hyper focused on and that's your main platform you create all long form or short form content on.
John:And then always though from whatever platform you decide to master, this is the one you're dming and collaborating with people on, you're creating content on, you're posting on, et cetera.
John:Always syndicate to three, two or three other platforms.
John:Those are your side ones that you care about but aren't your main focus.
John:But hyper focusing on one because you get leverage in business when you hyper focus on one thing at a time, get it to work and convert and generate leads and get engagement very well.
John:And then once you've mastered it, spread it to one other platform.
John:Once you've mastered these two, use these two masteries you've gotten on YouTube and Twitter.
John:Okay, now I can also build an Instagram following, et cetera.
John:And that's what a lot of really good business people do is they build, get big on one platform and then they go oh, I can do this on another.
John:They get big on this one.
John:People go oh, he did it across both and it just spreads itself.
John:So hyper focused have two to three others you syndicate, spread that content to.
John:And that's usually what works best with the focus and then aspects of each one.
Brett Dyster:Because LinkedIn is not the same as YouTube is not the same as X is not the same as Facebook reels.
John:Right?
John:Yeah.
John:So There are different like LinkedIn.
John:It's still with what what I've said, but it's still different.
John:LinkedIn is a more professional, quote unquote business oriented, quote unquote platform.
John:So being authentic, being your true self, but tailoring more business like more professional is best for LinkedIn.
John:YouTube is more in the entertaining, more in the fun spectrum.
John:Content that's more here enticing on LinkedIn or enticing on YouTube does horrid unless done like really well.
John:And that's the same kind of with Twitter.
John:Twitter's more entertaining, short snippets, et cetera.
John:Learning the platforms.
John:Once you choose to hyperfocus on one, usually one that is more geared towards the product services you're selling, then that's okay.
John:How do I tailor it to this platform?
John:How do I tailor it to my audience on this platform?
John:Connect with groups on this platform really again, Hyper focus master and get into this deeply and then slowly move next to other platforms, Twitter.
Brett Dyster:Because Twitter, if you do have their premium, you can't upload like full length, 30 or so minute things on their website.
John:Right?
Brett Dyster:Full length videos.
John:Okay, I did not know that'd be worth dabbling in and saying.
John:I will say that is good.
John:He's Usually when Twitter and other platforms seem to have these features like they just come out with shorts for example, immediately jump on it.
John:Because usually what Twitter, YouTube, Instagram, LinkedIn, et cetera does these things is when they have a new feature, they push people with their algorithm to those new features.
John:So any moment you see a new social media channel come out, you see a new service or whatever come out for it, try to dabble in it at least and try it because that's where they push people to and you might be able to hack your way to a faster growth doing that.
Brett Dyster:Reduce their algorithm restrictions for their new stuff until they monetize it and then you're just screwed.
John:Yeah, yeah, yeah.
John:Especially with MadUp.
John:But I'll watch for that because that happens.
John:Like for example, I think where was it TikTok released now that you can do really long videos on there and they actually push you when you go onto TikTok.
John:They say I get it every time I upload a video to TikTok.
John:We are seeing content creators get 50% more views when they upload a video longer than one minute.
John:That's a hint that Tik, TikTok and other platforms are going, hey, do this more.
John:We'll feed you some audience if you do it, please.
Brett Dyster:Over the next five to ten years you see people eventually getting into their human side, eventually trying to connect with people because of the past few years and just being only digital.
Brett Dyster:Do you see that becoming a resurgence in a way or do you see like I see all the time podcast orders giving me BS about how they can help my podcast grow, which I never believe.
Brett Dyster:I always say no to home.
John:Yeah, I think unfortunately, with how fast and competitive all of online is getting, which is literally most people don't realize the pace at which there's new companies, new products, new services, new everything being pushed.
John:It is ridiculous.
John:I think we're going to see a small amount, not a super small, but a smaller portion of people going against and not liking and rebounding against the digital and the hyper AI age that is coming.
John:So for example, like me, even though I'm on the digital marketing world, digital business world, I can't stand AI.
John:I can't stand being online.
John:I would much rather be out of fire, hanging out with some friends, some buddies, family, having a drink or two, relaxing, not doing this.
John:I love doing it.
John:But I like human interaction and human stuff that you can tell there's feeling to.
John:But unfortunately, because of the speed and the fact that AI and what's coming digitally is you can't stop it, there's no changing it.
John:And because the fact that the vast majority of people go for the short term, go for the simple, easy, quick solution, you name it, is, there's going to keep coming, there's going to be an influx of more products, more services, more tools, more platforms, more advertising, more.
John:All of this being pushed into your personal everything as much as possible.
John:Again, there will be a light rebound to it, but I think that's just going to be the future because that's kind of seemed to be like what's happening so far over the past.
John:I've grown up with the growth of the digital marketing age.
John:I got started when I was 11 years old, 12 years old in online business and I kind of watched how things have developed and there are some people who don't like it.
John:But regardless if you don't like it, things are changing, things are changing fast.
John:And I think with that note, I think the best performing businesses are either going to be ones that are really great at using AI or ones that are extremely good at being authentic.
John:Either one of those two extremes are going to perform the best because that's what people are going to relate to.
John:Less stuff at higher quality or just mass volume with AI.
John:So I think those two extremes, you got to choose which one you want to do because the next five, 10 years, that's what's going to be.
John:And then 20 years plus AI.
John:AI will probably be completely indistinguishable from any human interaction.
John:If you've seen any Unreal footage of like video games and like scenarios people have created like an Unreal engine, some of them I've seen a couple that are pretty close to.
John:I almost can't tell if this is real or not.
John: And that's: John:Yeah.
Brett Dyster:Body cam footage that it was created in Unreal 5.
Brett Dyster:Even though I can't tell it's fake, it is getting a little bit harder to tell.
Brett Dyster:But I can tell just from the boxes and stuff that it is fake.
Brett Dyster:But I have to look at the actual other things, not the actual like gun.
John:Right.
John:And that's for people like us that are in the stuff 24 7.
John:So imagine now people, if I could guarantee I could show my mom or custom that they're like, oh, what's this?
John: And like you already in: John:Don't know, can't tell.
John:So there's a lot of stuff to come to that I think.
John:Yeah, people are taking advantage right now of authenticity.
John:And if you're going to use AI, hyper getting good at it, those are your two extremes to follow because AI is just going to change the game in a bad but good but bad.
Brett Dyster:Way, enjoying what they're hearing.
Brett Dyster:So where can they find you online to hear more about this stuff?
John:For sure.
John:So number one, if you want to get more value, more of this just authenticity being real, go to YouTube, YouTube.com forward/at John Weber or just type in John Weber.
John:Subscribe.
John:Follow me and if you want to learn more on the kind of the business side, entrepreneurial side, go to profitalize.
John:Com.
John:I have basically in all anything you can imagine business training, education platform where people can learn anything business from content creation to follow up to you name it.
John:It's pretty extensive, about 700 hours worth.
John:Otherwise YouTube connects me on LinkedIn anywhere.
John:Look at my name.
John:Joe Weber's little bit of stuff about me.
John:Add me, connect, message me.
John:I'm very personable and like to just talk the crap and see how we can work together.
John:I have two quotes that I like quite a bit.
John:I came with them when I was really young.
John:One is aspire for progress, hunger for success and strive for greatness which has an obvious meaning.
John:And then your attitude is not defined by your life.
John:Your life is defined by your attitude.
John:Thank you.
Brett Dyster:Marketing brew and sharing your knowledge on digital marketing and your three E's.
John:Appreciate you very much for having me on and everyone take care.
John:Thank you so much for listening.
Brett Dyster:Please subscribe to this podcast with all your favorite podcasts and apps you can review.
Brett Dyster:Really does help.
Brett Dyster:And join us next week as we talk to you at a great dollar entertaining ER and marketing world.
Brett Dyster:All right guys, stay safe.
Brett Dyster:Get to understanding digital marketing, video content creation and three E's.
Brett Dyster:Is that suite hitter.
