Charging What You’re Worth: Robin Waite on Pricing, Packages, and Business Mindset

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price your services ethically (and profitably!), and move beyond the trap of hourly rates and relentless social media grinding.

Robin shares his insightful journey from running a marketing agency to building a successful coaching practice by challenging conventional marketing wisdom. Instead of hustling for attention online, Robin advocates for building intentional partnerships, offering real value, and focusing on results-driven packaging for your services. You'll hear practical tips on rethinking your pricing strategy, growing your business sustainably, and, above all, taking fearless action—even when doubt creeps in.

Whether you’re a freelancer, coach, or agency owner, this episode is packed with advice on how to double your income, find better clients, and create a business (and life) that works for you. Grab your coffee and get ready to elevate your approach to business growth—without the burnout!

3 Fun Facts:

1. Robin Waite, despite being British, prefers coffee over tea and surfs—he joked he'd fit right in in California.
2. After appearing as a guest on Ali Abdaal’s podcast (with 6 million subscribers), Robin received 3,000 leads and shipped 700-800 copies of his book globally in just six weeks.
3. Robin once switched off social media entirely for his business, focusing instead on building strategic partnerships and appearing on other people’s platforms.

Key Themes:

1. Ethical pricing and getting paid true value
2. Moving away from hourly rates for services
3. Building partnerships instead of social media grind
4. Focusing on delivering results, not hours
5. Power of intentional relationship building for growth
6. Packaging services for greater efficiency and income
7. Taking fearless action and pursuing big goals

Get your signed copy here: www.fearless.biz\tys