Episode 18
Brew Your Brand: Authentic Storytelling on LinkedIn with Julie Livingston
Today's episode serves up a particularly steamy cup of knowledge as we explore the shifting dynamics of LinkedIn with PR maven and storytelling aficionado, Julie Livingston. Discover how to brew a more authentic personal brand and enrich your professional aroma with regular, engaging content that emphasizes genuine connection over hard sales. Julie shares insights on LinkedIn’s evolving features, including AI enhancements, and discusses the platform’s impact on executive visibility and PR strategies heading into 2024. With her extensive experience in public relations, she emphasizes the importance of showcasing company culture and fostering a sense of community to combat the quiet quitting phenomenon. So, whether you prefer coffee or a soothing jasmine tea, join us as we unravel the threads of effective LinkedIn marketing together and equip yourself with strategies to elevate your professional presence.
Takeaways:
- LinkedIn is no longer just an online resume but a powerful storytelling platform.
- CEOs and executives must cultivate their personal brand visibility on LinkedIn for success.
- Authenticity and vulnerability in content engage audiences more effectively than perfection.
- Utilizing LinkedIn's collaborative articles can enhance your presence and credibility on the platform.
- Regular posting on LinkedIn, ideally two to three times a week, boosts visibility.
- Building relationships rather than hard selling is crucial for effective LinkedIn networking.
Links referenced in this episode:
Companies mentioned in this episode:
- Canva
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Transcript
That's good.
Brett Deisser:And welcome to a new episode of Digital Coffee Marketing Brew.
Brett Deisser:And I'm your host, Brett Deisser.
Brett Deisser:But this week we're going to be talking about, oh, many different things.
Brett Deisser: k a little bit because that's: Brett Deisser:Why not?
Brett Deisser:And just PR and LinkedIn in general, but just like the co mingling of it and how to do better at it too, because we all don't like those annoying messages about people trying to sell us stuff.
Brett Deisser:And so let's help you do better messaging through LinkedIn.
Brett Deisser:But with me, I have Julie Livingston with me and she is a leader and she helps companies stay highly competitive in a crowded market.
Brett Deisser:She does counseling for C suite leaders, companies, brands on their marketing, public relations and LinkedIn strategy.
Brett Deisser:So welcome to the show, Julie.
Julie Livingston:Great to be here, Brett.
Julie Livingston:Thanks for having me.
Brett Deisser:You're welcome.
Brett Deisser:And the first question to all my guests is are you a coffee or tea drinker?
Julie Livingston:I'm actually a tea drinker.
Julie Livingston:I got my tea right here.
Julie Livingston:I'm drinking jasmine tea today, but I do like certain kinds of coffee.
Julie Livingston:I would say like iced coffee is good with lots of milk for me, but I wouldn't.
Julie Livingston:I'm not a coffee drinker in general.
Brett Deisser:So you kind of like the colder side of the coffee drinks, the less acidic?
Brett Deisser:Because they usually are less acidic.
Julie Livingston:Yeah, yeah.
Julie Livingston:And I'm such a tea drinker that I usually travel with tea bags in my handbag because I don't know, people in my life don't seem to have tea in their cabinets for me.
Brett Deisser:That's fair.
Brett Deisser:So you just like specifically jasmine or do you do.
Julie Livingston:No, I like all kinds of tea, but today I'm going with jasmine, which is a type of black tea because I wanted that caffeine boost.
Brett Deisser:That's fair.
Brett Deisser:And I gave a brief summary of your expertise.
Brett Deisser:Can you give our listeners a little bit more about what you do?
Julie Livingston:Sure.
Julie Livingston:I've been in public relations for more than three decades and doing everything you would expect from a traditional public relations agency perspective.
Julie Livingston:Getting my clients mentioned and featured in the news outlets that matter to them as subject matter experts, guiding leaders on how to speak to the media, how to work a press interview to their advantage, how to also providing strategic communications counsel, just generally to companies, whether I've been on the inside in a corporate full time job or as a consultant in my own business.
Julie Livingston:And that includes helping companies to figure out the best way to engage with their target audiences, whether that's employees, the board of directors, investors and the media, as well as other niche groups that have now been becoming more and more important.
Julie Livingston:So I've done all of that and I've also served as a national media spokesperson.
Julie Livingston:I've done a lot of on camera work.
Julie Livingston:And more recently in the last few years, I started developing my expertise on LinkedIn.
Julie Livingston:I bring to it a very different background because I'm not just a social media expert, I'm a publicist.
Julie Livingston:So I really know how to help companies and professionals to leverage their expertise on the platform to develop thought leadership, which really helps them to stand out in their industry and to position their company's competitive advantage to tell their story.
Julie Livingston:That's what I'm an expert at.
Brett Deisser:Gotcha.
Brett Deisser:And then so LinkedIn.
Brett Deisser:LinkedIn has, for the most part, in the beginning of its life cycle, been, is basically an online resume.
Brett Deisser:People signed up, they put their resume on and then they left for a while and they didn't really care about it.
Julie Livingston:Yeah, you're right, it has been, but it's really changed a lot.
Julie Livingston:There are more than 600 million LinkedIn users from 200 countries around the world.
Julie Livingston:So if you're not on LinkedIn, you're really missing the boat.
Julie Livingston:If you're in business today.
Julie Livingston:And it used to be a resume, more of a CV, but now really LinkedIn is a storytelling platform and you should really build your profile, build it out more as a landing page, one that really tells your story with more descriptive language, that really tell your story and what makes you uniquely you.
Julie Livingston:That's how you should use it.
Julie Livingston:So that when people look at your profile, they get a sense of who you are as a human being and why they should want to connect with you or reach out to you for an opportunity, etc.
Julie Livingston:Gotcha.
Brett Deisser:And so how can you help CEOs actually stand out?
Brett Deisser:Because I know it's for everybody, but CEOs seem to be more important about this and I feel like a lot of them just sleep on it because no one really talks about LinkedIn.
Brett Deisser:Like it's like the cool new thing.
Brett Deisser:It's always TikTok or X slash Twitter or Instagram, but LinkedIn's kind of like in the background of we're cool ish.
Julie Livingston:I think it's changing.
Julie Livingston:I think that LinkedIn is actually becoming the most.
Julie Livingston:It is already.
Julie Livingston:It is the tool for which CEOs, leaders and managers really, to any level that you are in your career, must be visible on it in order to showcase Their credibility and their value in business today for CEOs and other senior leaders, it is absolutely pivotal.
Julie Livingston:And I'll tell you why.
Julie Livingston:Because people who want to do business with companies, they have a lot of choices today.
Julie Livingston:But if you have a LinkedIn profile that's really built out and that really tells your story and a lot about your personality, really showcases who you are in photos, video, articles, certainly through the posts that you, the content that you put out there, that could be the reason why they want to connect, that could be the reason why they become your next client or strategic partner or why a journalist.
Julie Livingston:Certain journalists are increasingly surfing LinkedIn for subject matter experts for their articles and television or radio shows or podcasts.
Julie Livingston:By positioning yourself as the expert in a particular subject, you are really setting yourself up to win and to stand out above your competitors.
Brett Deisser:And so how do you humanize yourself on LinkedIn?
Brett Deisser:Because I feel like we're trying to do this perfect.
Brett Deisser:Like I'm a great thought leader, I'm a great professional or whatever, but people don't really want just like perfection.
Julie Livingston:No, not at all.
Julie Livingston:You're absolutely right, Brett.
Julie Livingston:In fact, when I so I develop, I work with companies and executives and I develop their LinkedIn content strategy and then I ghost write their content in their voice so it sounds authentic and I think authentic is the word here that when you compose your content, first of all you have to pick, you have to know what your personal brand values are, what are the things that you stand for?
Julie Livingston:The non negotiable.
Julie Livingston:So for me for example, it's ingenuity, creativity, integrity and resourcefulness.
Julie Livingston:So everything I post about has to communicate that in some way.
Julie Livingston:So once you know your personal core values, those basic things, you can develop content pillars that those are the themes that you are going to return to in every post consistently because you need that repetitive repetition factor so that people get it and they identify you with certain topics.
Julie Livingston:That's those are the things that I write about consistently and what I'm known for.
Julie Livingston:And that gives people a hint at my humanity and my personality.
Julie Livingston:But in your content position yourself as human and as vulnerable.
Julie Livingston:There's no reason why you can't share stories and I think sharing real stories, things that actually happen to you in your day to day business life that have interest for other people.
Julie Livingston:How did you approach a problem?
Julie Livingston:Now I don't wouldn't expect any leader and you shouldn't share private or proprietary information, but you can capture a story from 100,000 Foot View, right.
Julie Livingston:And have general things that really show what kind of leader you are, how you approached an issue or a work challenge, how you brought your team together during the pandemic, show your vulnerability.
Julie Livingston:And that really is a wonderful engagement tool.
Julie Livingston:It draws people towards you, it draws people in.
Julie Livingston:People then want to are prompted to share their own stories and respond to you.
Julie Livingston:And so I do think that showing your vulnerability as a professional is really a critical factor in gaining traction on LinkedIn.
Julie Livingston:It's certainly one of the most important things.
Julie Livingston:And the other thing is having a call to action message at the end of every post.
Julie Livingston:This sounds so basic, but I can tell you how many executives I work with when I first start with them and I look at their history of posts, they have nothing in there that really engages the reader.
Julie Livingston:So what do I mean by a call to action?
Julie Livingston:You have your content and then the end of the post you add a question to prompt the reader to respond or comment or share your post.
Julie Livingston:So example, for example, if I was writing about best tips for CEOs to stand out on LinkedIn, I would close that post with how often do you post on LinkedIn?
Julie Livingston:How do you.
Julie Livingston:How have you raised your executive presence on LinkedIn?
Julie Livingston:So that will get people to think, oh, maybe I'm not really posting enough on LinkedIn.
Julie Livingston:Or let me share, I want to share.
Julie Livingston:I'm posting twice a week on LinkedIn and I'm getting some traction.
Julie Livingston:And here's why I think I am.
Julie Livingston:It really is so simple, but often missed.
Brett Deisser:There's another avenue of this because LinkedIn, like for power users or like normal users, it's like once a month posting or publishing things, which is interesting because most social media are like, no, it's like once a day.
Brett Deisser:You have to post once a day.
Julie Livingston:I don't know, I'm not sure where that comes from.
Julie Livingston:But that's not enough.
Julie Livingston:Once a month is not enough.
Julie Livingston:You have to really be post to get the, to get visibility.
Julie Livingston:You have to post at a minimum once a week.
Julie Livingston: ,: Brett Deisser:I think it wasn't like you're posting regularly.
Brett Deisser:I think they said like their actual normal users or normal cadence is about once a month because people haven't really caught on to it quite yet.
Julie Livingston:Yeah, yeah, no, that's really.
Julie Livingston:That will not get you much yeah.
Brett Deisser:And I think for business podcasts, it's Wednesdays too, or the golden hour for business podcast.
Brett Deisser:So it coincides.
Julie Livingston:There you go.
Julie Livingston:Yeah.
Brett Deisser:But for pros, how do they avoid annoying people on LinkedIn?
Brett Deisser:Because I get a lot of those messages where I'm like, I think the biggest one is LinkedIn promoters trying to get me to get their services to artificially inflate my downloads because that's the easiest way of doing things.
Brett Deisser:And I get a ton of those.
Brett Deisser:And I always, just once I see it in their little like bio title, I go, nope, nope.
Brett Deisser:Or it's hey, I want to be your friend.
Brett Deisser:And all of a sudden they sell to me and I'm like, I, that's not what I'm why I wanted to connect with you.
Brett Deisser:Like, I get that you're trying to run your business, but there is a timeframe on like when you should sell to people and it's not the second message.
Julie Livingston:I think those individuals and companies are really missing.
Julie Livingston:How to use LinkedIn.
Julie Livingston:LinkedIn is a relationship building platform and so if you're using the inmails, which are the internal emails that you can send on LinkedIn, you need to first connect with a person and give them a reason to trust you if you come out of the gate.
Julie Livingston:I get those messages too and I just delete them because I don't know this person very well.
Julie Livingston:If I am a connection of theirs, they I don't know.
Julie Livingston:Very often the email will say something like, oh, I see you.
Julie Livingston:Don't you need a new truck?
Julie Livingston:Why would I need a new truck?
Julie Livingston:They obviously don't know anything about my business.
Julie Livingston:It's just not, it's not really how you form a connection and a relationship.
Julie Livingston:I usually help clients to build their following and their connections by reaching out first to people who are second degree connections so that there's already a mutual contact, which adds to the trust factor.
Julie Livingston:So if I reached out to one of your contacts, Brett, and said, I'd love to be a connection of yours and explore synergies, I'm going to say we share mutual connections.
Julie Livingston:I'd love to connect to explore synergies with you on LinkedIn, they're more apt to accept my invitation because you're also a connection.
Brett Deisser:And it seems like LinkedIn is more about soft selling and not hard selling.
Brett Deisser:And I think people like misconstrued that.
Brett Deisser:For me, it's like soft selling is showing your expertise and then maybe people want to eventually use your services.
Brett Deisser:Instead of saying, I got services, let's take A phone call and figure out if my services work for you.
Brett Deisser:And I'm like, I, that's, I didn't even ask.
Julie Livingston:That's not, they're not, they're misusing the platform.
Julie Livingston:That's not what it's for.
Julie Livingston:It's really for connecting and building your network based on trust and relationships.
Brett Deisser:Got you.
Brett Deisser:And then do you think businesses are sleeping on LinkedIn business pages?
Brett Deisser:Because I feel like for a while LinkedIn didn't really focus in on it and now they're trying to refocus and get a little bit more, I guess businesses trying to do it.
Brett Deisser:I think they're testing out like the E commerce side of it.
Brett Deisser:I think that was one of them that I saw.
Brett Deisser:So do you think businesses should like really look back into business pages and making sure they're posting and doing everything they can to optimize it?
Julie Livingston:People in general want to connect with other people on LinkedIn.
Julie Livingston:Again, it's that whole relationship building thing.
Julie Livingston:But you should have a company page and this could be more of a landing page for company announcements, important company news, things like that.
Julie Livingston:But I would focus on your personal page for sure.
Brett Deisser:And then what does PR have to do with LinkedIn?
Brett Deisser:Because it seems like that's more of like a digital marketing, social media type of thing.
Brett Deisser:So where's that connection between the two?
Julie Livingston:Public relations is an image or reputation building tool under the marketing umbrella.
Julie Livingston:And LinkedIn is a prime platform to build your reputation on, to build your credibility, your industry position and stature, to promote your competitive advantage and really express who you are.
Julie Livingston:So it is absolutely a public relations platform.
Julie Livingston:It often goes misused or underutilized as such.
Julie Livingston:But I think it's one of the most important public relations platforms today and you can control the message.
Julie Livingston:That's the nice thing.
Julie Livingston:When you do an interview with a reporter, you're taking a bit of a risk because even though you can provide them with information and you could give them statements about what you want the story to say, they will ultimately, they ultimately write the story from their perspective and they can say whatever they want.
Julie Livingston:But on LinkedIn, this is more of an owned media platform where you can control the message that you put out.
Julie Livingston:So it's a wonderful tool for building your reputation.
Julie Livingston:In a PR.
Julie Livingston:Using PR, you can publish articles on LinkedIn.
Julie Livingston:I just did that for a client the other day because she had a longer piece that wasn't really suited to be a post, but thought that it was an article.
Julie Livingston:We've done newsletters, which is also another wonderful engagement tool.
Julie Livingston:And A great way to showcase your expertise and build an audience.
Brett Deisser:Gotcha.
Brett Deisser:That's my next question.
Julie Livingston:Great for thought leadership.
Brett Deisser:Yeah, that was going to be my next question.
Brett Deisser:How do they do that thought leadership?
Brett Deisser:Because recently I've seen that they.
Brett Deisser:LinkedIn has these questions for like podcasts or something, and you can answer them through their own, like, thing.
Brett Deisser:They have like random questions or like, how do you get guests on podcasts?
Brett Deisser:Or anything like that.
Brett Deisser:I've seen that actually popping up everywhere.
Brett Deisser:So would that be another avenue for that?
Brett Deisser:Because they said if you answer three of them, you could potentially get Top voice.
Julie Livingston:So.
Julie Livingston:Right, not Top Voice.
Julie Livingston:Not Top Voice.
Julie Livingston:Top Voice is really a very specialized category.
Julie Livingston:I have one client that just graduated to Top Voice, which is amazing because you really get to amp.
Julie Livingston:You get amplification features from LinkedIn.
Julie Livingston:But this is somebody who has almost 20,000 followers on the platform.
Julie Livingston:However, LinkedIn recently introduced their collaborative articles.
Julie Livingston:I think that's what you're referring to.
Julie Livingston:And these are generated by artificial intelligence.
Julie Livingston:They're AI generated.
Julie Livingston:And they provide you with an opportunity to contribute to articles on an area of expertise.
Julie Livingston:So you might get a request to contribute.
Julie Livingston:And I recommend doing that.
Julie Livingston:It's a good way to start building your presence on the platform.
Julie Livingston:And if you write three or four sentences, that's plenty.
Julie Livingston:And then if you contribute, I think it's at least three times, you can get a badge of a top contributor, which is certainly worthwhile.
Julie Livingston:It's definitely a feather in your cap.
Julie Livingston:So I recommend that as a way to start building your presence, participating in the collaborative articles and also commenting on other people's posts, including people you want to get to know, because that's how you start the relationship building process.
Brett Deisser:Gotcha.
Brett Deisser:And then moving on to the quiet quitting phenomenon, which popped up, I think it was the pandemic, because weird things happened.
Brett Deisser:The pandemic.
Brett Deisser:But I think it really popped up there.
Brett Deisser:And so how do companies still attract and retain that talent?
Brett Deisser:Because if people are like, you know what, I don't like this job anymore.
Brett Deisser:I'm not treated very well from their perspective, may or may not be true, but from their perspective, they may not be free.
Brett Deisser:Well, how do you retain that and keep your employees motivated in this hybrid, remote, and sometimes in office environment?
Julie Livingston:I think one of the things that, that leaders and managers can do on LinkedIn is to talk a lot about company culture, about their company culture.
Julie Livingston:And this is a really important talent attraction tool.
Julie Livingston:Because the more you talk about company culture, you show videos, photos illustrating that people are going to Be drawn to your company and they're going to want to work for you.
Julie Livingston:The quiet quitting phenomenon, I guess is still happening.
Julie Livingston:I'm not sure.
Julie Livingston:But I think that the more you use the platform to give shout outs to your team members to make them feel that sense of belonging and sense of community.
Julie Livingston:I do that currently for a client and we've over time we've gotten people from across the organization, which is a Fortune 500 company.
Julie Livingston:They're talking to each other on her feed.
Julie Livingston:That is fantastic.
Julie Livingston:When people feel part of a team that can help prevent quiet quitting.
Julie Livingston:So talking about culture in a positive way, showing how it works in your organization and presenting yourself as a leader who really cares about their staff and how they care, showing how they care.
Julie Livingston:These are all attraction and talent retention tools.
Brett Deisser:Gotcha.
Brett Deisser:And would that for the quiet quitting or just making employees feel like they're welcome, would that include like a more robust internal communication process of like you said, videos, newsletters, like pictures of people having fun and hanging out or.
Julie Livingston:I think you need to come up, the company needs to come up with a, an internal communications policy which many have, and how they think about, think deeply about how they communicate with their employees and team members.
Julie Livingston:And you may not use all of those things, but you might use some of those elements in developing a sense of community and belonging within an organization.
Julie Livingston:Absolutely.
Julie Livingston:And giving people a chance to contribute because everybody wants to feel that they matter to an organization.
Julie Livingston:They want to be heard, they want to be seen and heard and they want to be able to contribute their ideas in an internal communication program that might include providing employees with a chance to brainstorm or be win an award for coming up with a new way to do something.
Julie Livingston:You could do some of that on LinkedIn where you're inviting people to comment and express their perspectives on a particular topic and even share photos.
Julie Livingston:I've done things where there are company promotions and we've shared photos of teams doing team building exercises and having celebrations and doing really fun things that help their local communities.
Julie Livingston:And that's a wonderful team building communication tool as well.
Brett Deisser:And it could also help build trust among stakeholders, key stakeholders, because you have your employees, but you also have the public or your customers.
Brett Deisser:And you might have actual investors if you're a public trade company or if you're a startup.
Brett Deisser:So is that part of the process of building trust or keep or maintaining the trust with your.
Julie Livingston:Absolutely, absolutely.
Julie Livingston:Transparency is so important in employee communication today.
Julie Livingston:People who work for you want to know what's going on.
Julie Livingston:They Want to know that they matter to the organization.
Brett Deisser:Which leads me to how do you control that brand narrative?
Brett Deisser:We have a certain type of control, but sometimes it's beyond our control.
Brett Deisser:But how do we maintain it?
Brett Deisser:The as much control as we can on that brand narrative.
Julie Livingston:Having a solid communications strategy in place at the onset and then custom having sub plans for internal communication, external communication, media outreach is really.
Julie Livingston:Those are your guideposts that you set up for the year and then you could.
Julie Livingston:You can identify those platforms.
Julie Livingston:A mix of platforms, I should say.
Julie Livingston:So it's.
Julie Livingston:If you use the peso model, which is paid media, there might be.
Julie Livingston:You might want to pay for some social media advertising or advertorial articles in key business publications.
Julie Livingston:So you have paid, you have earned media that those are the articles where you might be mentioned in where a journalist is writing about you or including you as an information source.
Julie Livingston:Shared media.
Julie Livingston:Right.
Julie Livingston:Because you want the.
Julie Livingston:One of the great things about digital media is to get.
Julie Livingston:If you could get people to share your content, that builds tremendous brand momentum.
Julie Livingston:And then using your own media platforms.
Julie Livingston:These are the platforms that a company has total control over where they can fully control their brand narrative, including their intranet communications platform, any internal newsletters that they publish or video series, lecture series, learning programs, professional development.
Julie Livingston:These are all owned media platforms and I would say LinkedIn as well.
Julie Livingston:Because you can control what you put out on LinkedIn.
Julie Livingston:You can control how people respond to it, but you can control what you put out there.
Brett Deisser:And who are the best brand ambassadors for your company?
Julie Livingston:It really depends on the company.
Julie Livingston:Typically the top brand ambassador is the CEO or president.
Julie Livingston:However, that person may have, may not.
Julie Livingston:It depends if they're a people person and how well they communicate publicly.
Julie Livingston:And some people are better writing, they come across better in writing than actually doing a media interview or giving a speech.
Julie Livingston:Also, there might be other subject matter experts within the organization who are also excellent ambassadors for different things.
Julie Livingston:So they may have particular specialty expertise that are right for a particular program or event or news article, but the CEO or president really does assume most of the responsibility because they are the face of that organization and they are the ones that are overseeing company policies and the positioning of the organization.
Julie Livingston:And they really have to.
Julie Livingston:They should be.
Julie Livingston:They should be cultivating their public presence and their executive visibility at all times.
Brett Deisser:Gotcha.
Brett Deisser: future of PR and LinkedIn in: Brett Deisser:Where do you see it all going?
Brett Deisser: said, but what do you see in: Brett Deisser:We're going to see even more of that on there.
Brett Deisser:We're going to see people posting videos using more of the newsletter feature, using more of the top contributor feature with the AI type of questions.
Brett Deisser:What do you see with all that?
Julie Livingston: I think that in: Julie Livingston:They're always making changes.
Julie Livingston: a lot coming down the pike in: Julie Livingston:So the collaborative articles are just the beginning of that.
Julie Livingston:But I know that they're working on some new features coming down the pike.
Julie Livingston:I think that video is amazing on LinkedIn.
Julie Livingston:It really gets a lot of traction and it doesn't have to be a Hollywood production video using your iPhone is.
Julie Livingston:It can be just as powerful in getting your story across.
Julie Livingston:So I think they are going to come up with other graphic tools that you can use to enhance your posts.
Julie Livingston:They have unfortunately removed the profile video feature which I had been using and now it's gone, it's going to be gone forever, which is a real kind of a bummer.
Julie Livingston:But they are also now working, they have an agreement with Canva so that you can actually publish on LinkedIn on your LinkedIn profile from the Canva platform.
Julie Livingston:So I think that says a lot and I'm sure that's only going to increase in terms of the tools that you'll be able, the graphic tools that you'll be able to use.
Julie Livingston:From Canva to LinkedIn.
Julie Livingston:I have been using the newsletter tool for a while and it really has helped me to build my following and my audience and establish my credibility and my knowledge.
Julie Livingston:So I think that will continue.
Julie Livingston:LinkedIn articles are also a very good tool for that.
Julie Livingston:And so I think that the platform will continue to be a vital PR tool for raising executive visibility.
Julie Livingston:It's just that some of the elements will continue to change and be refined and they're always experimenting with a lot of new things.
Brett Deisser:Yeah, I just wish they actually made it more the videos longer than a 15 minute time frame.
Julie Livingston:That's what gives me, I don't know how long people.
Julie Livingston:I think that people may not be sitting on LinkedIn that long to watch that kind of a lengthy piece.
Julie Livingston:But certainly you could have short video content.
Julie Livingston:And there's nothing wrong with slicing and dicing your video content to get micro content.
Julie Livingston:And I think that micro content will continue to reign supreme on LinkedIn.
Julie Livingston:But there are, there are, I do actually one of the new features of LinkedIn is LinkedIn Audio and I use LinkedIn Live to do my live broadcast every week, which is called PR Patter.
Julie Livingston:And it's on Wednesday mornings in Eastern time zone.
Julie Livingston:And I love LinkedIn Live.
Julie Livingston:It's been great.
Julie Livingston:And I can edit that content and create micro content out of it.
Julie Livingston:So there are a lot of benefits to it.
Julie Livingston: introduced this past year in: Julie Livingston:So it's more of a casual kind of tool.
Julie Livingston:You could do something on the fly or maybe you have an event or panel discussion where it's just that and there is no.
Julie Livingston:No imagery but you.
Julie Livingston:It allows people to participate from wherever they are.
Julie Livingston:And I've done.
Julie Livingston:I've participated in a lot of those.
Brett Deisser:What's interesting is the latest podcast stats that I looked at this week said that audio podcasts are good for the morning, but video podcasts are good for the nighttime.
Brett Deisser:So people will actually watch either Joe Rogan does extremely long podcasts or anything like that for large periods of time.
Brett Deisser:So I think they should actually look into that because yeah, you're right.
Brett Deisser:I think during the day it's not going to do very well, but at night time it actually could do very well because people have time to sit down.
Brett Deisser:Yeah, but where can people find you online?
Julie Livingston:Well, guess what?
Julie Livingston:They can find me on LinkedIn.
Julie Livingston:Julie Livingston, want Leverage Communications.
Julie Livingston:They could also Visit my website was, which is want leverage.com and you can then download my free tip sheet how to make your CEO stand out on LinkedIn.
Julie Livingston:Also, you could watch my PR patter podcast on Spotify.
Julie Livingston:You could watch it on LinkedIn or YouTube and you could listen.
Julie Livingston:I meant you could listen to the audio podcast on Spotify.
Brett Deisser:All right, any final thoughts for listeners?
Julie Livingston:Get out there on the platform.
Julie Livingston:Don't forget about LinkedIn as one of your primary marketing tools and increase your executive visibility.
Julie Livingston:Update your profile so that it really gives insights into your personality and how you lead and what you do.
Brett Deisser:Thank you Julie for joining Digital Coffee Marketing Brew and sharing your knowledge on PR and LinkedIn.
Julie Livingston:Pleasure.
Julie Livingston:Thanks for having me and thank you.
Brett Deisser:For listening as always.
Brett Deisser:Please subscribe to Digital Coffee Marketing Brew on all your favorite podcasting apps.
Brett Deisser:Leave.
Brett Deisser:A five star review really does help.
Brett Deisser:And join me next month as I talk to another great thought leader in the PR marketing industry.
Brett Deisser:All right guys, stay safe.
Brett Deisser:Get to understanding LinkedIn and using it a lot more and see you next month later.
